E-commerce Ecosystem Fundamentals and Key Performance Indicators
- e-Commerce
- Innovation & Business Improvement
This programme is conducted on-campus.
2 Days
Weekday and Saturday (9am - 6pm)
Who Should Attend
- Career Transition or fresh graduates who are exploring a career in Digital Commerce Industry
- SME Owners
- eCommerce Sellers and Operators
- Digital Commerce Marketing, Sales, Ad Tech Professionals, and Brand Managers
- Digital Commerce Strategy & Planning Professionals and Managers
Overview
In this programme, learn to analyse key metrics in digital commerce and understand the concept of e-Commerce Conversion Funnels. Additionally, develop data analysis skills and understand customer needs to make better strategic decisions.
Learning Objectives
- Gain a good understanding of digital commerce end-to-end process and trending tools in each step of the process
- Know and understand key metrics in Digital Commerce
- Understand the e-Commerce conversion funnel
- Understand how to plan, execute and optimise digital marketing campaigns to grow business
Topic/Structure
- Intro to e-Commerce
- End-to-end Process Flow from planning to re-engagement
- Acquisition vs Retention
- Customer First e-Commerce
- Putting it all together (E2E) with a digital marketing campaign
Assessment
- Multiple Choice Questions (MCQ)
- Role Play
CERTIFICATION
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$654 (After SSG Funding 70%) |
$254 (After SSG Funding 70% |
$654 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
|
International Participant |
$2,180 (No Funding) |
$2,180 (No Funding) |
$2,180 (No Funding) |
All prices include 9% GST
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
Next Intake: To be advised
Testimonials
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