Extracting Business Value Through Data Analytics

Programme Code: CRS-N-0044205


Big data used to be a buzzword with futuristic-sounding connotations, but the future of data analytics has arrived.

The constant flow of new data accumulating at unprecedented rates presents new challenges for organisations. Increasingly, the use of analytics to turn data into new business insights to make better decisions, improve policy making and enhance day-to-day performance has become increasingly strategic for these organisations.

Organisations that want to compete in the 21st century need to continue to embrace data analytics for their operations and equip their teams with individuals who have the requisite skills to help translate data into actionable intelligence. 

This 1-day course is designed for professionals who wish to enhance their vocabulary to engage in meaningful and constructive conversations on how to leverage data and analytics to improve their business process and business performance.

The course will provide you with practical knowledge on what business analytics entails and the process, enablements and creativity required to extract business value from data. Your journey to an impactful and sustainable Analytics begins here. 

Next Course Starts On12 Jul 2019 (Fri) See Full Schedule
Fee SGD856.00* (as low as SGD96.80* after maximum funding) Learn more




Learning Objectives

By the end of the course, you will be able to

  • Understand the need for analytics and the type of analytical approaches – descriptive, diagnostic, predictive and prescriptive

  • Understand the emerging analytics landscape and importance of demystifying big data

  • Learn about the capabilities of analytics in the analytics value chain for various industries, the various analytical techniques and their application

  • Learn about the requirements of enterprise wide business analytics implementation

  • Understand through the use of case studies the importance of analytics framework in driving proper adoption of analytics 

Who Should Attend

This course is suitable for leaders such as CIOs, CTOs, stakeholders, functional officers, technical directors and project managers, IT executives and line of business executives and functional managers, business analysts, consultants and any professionals in business management who seek to understand how they can leverage on data and analytics to derive business value. 


An assessment will be conducted at the end of the course.

Fees and Funding

SINGAPORE CITIZENS BELOW 40 years old / PERMANENT RESIDENTSIndividual or Non-SME Sponsored$256.80*
Sponsored by SME1$96.80*
SINGAPORE CITIZENSAged 40 and above2$96.80*
Aged 35 and above, and earn <=$2,000 per month3$56.80*
OTHERS $856*

* includes 7% GST

** Singapore Citizens aged 25 and above may use their SkillsFuture Credit to offset respective course fees
Up to 90% course fee funding for employees of SMEs under Enhanced Training Support for SMEs ("ETSS")
Up to 90% course fee funding under SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 95% course fee funding under Workfare Training Support Scheme ("WTS")

Funding Incentives

1. SkillsFuture Series

Singapore Citizens or Singapore Permanent Residents are eligible for 70% course fee funding (excluding GST) for successful enrolment into approved courses under the Programme. This funding is applicable to both individual and company sponsored participants.

Singapore Citizens aged 40 and above will enjoy 90% course fee funding (excluding GST).

2. SkillsFuture Credit**

Singapore Citizens aged 25 and above may use their SkillsFuture Credits (up to S$500) to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Applications via MySkillsFuture.sg must be made within 60 days before course commencement. Please click here for the user guide on how to submit your claim.

3. Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.


Start Date(s)
Intake Information
intake 131 January 2018 (Completed)
intake 24 April 2018 (Completed)
INTAKE 311 July 2018 (Completed)
INTAKE 429 October 2018 (Completed)
INTAKE 528 January 2019 (Completed)
INTAKE 68 April 2019 (Completed)
INTAKE 712 July 2019 (Open for Registration)



Speaker/Trainer Bio

Dr Eric Sandosham
Founder & Partner Red & White Consulting Partners LLP

An Affiliate Faculty member of the SMU Academy, Eric is a well-known leader and practitioner in business analytics. He is widely recognised across the region as one of the early pioneers in the decision science practice. In 2013, he co-founded Red & White Consulting Partners LLP, a boutique business analytics consultancy which leverages data and analytics to ‘connect the dots’ between People, Products and Profit, so as to improve business performance.

Before becoming an entrepreneur, Eric spent 18 years in Citi Asia Pacific. He was the Managing Director and Regional Head of the bank’s Decision Management function for Asia Pacific, where he oversaw a team of more than 300 analysts across 14 markets, contributing to 25% of the consumer bank’s revenues. 


Share this course