Innovating Through Design Thinking: The Fundamentals

Programme Code: CRS-N-0045067


This module is part of Innovating Through Design Thinking.

Next Course Starts On30 Jan 2019 (Wed) See Full Schedule
Fee SGD2568.00* (as low as SGD290.40* after maximum funding) Learn more

3 days



Learning Objectives

Participants will be able to:

  • Understand how Human-Centered Design (HCD) can provide a foundation for innovation
  • Acquire user-centric mindset and basic creative skills to uncover innovation opportunities
  • Practise HCD methods such as consumer research, prototyping, journey mapping, co-creation
  • Develop managerial action plans in embedding HCD in your organisation
  • Gain confidence in dealing with uncertainty and developing innovation capabilities in your organisation



Day 1 - Foundation to HCD

  • Creativity and innovation
  • Defining your business objectives and problem
  • Empathy and reframing

Day 2 - Meeting Consumers & Mapping the Journey

  • Consumer insights
  • Meeting consumers
  • Journey mapping

Day 3 - Prototyping Ideas & Good Design Principles

  • Prototyping and co-creation
  • Value of good design & basic design principles
  • Developing your HCD action plan


Who Should Attend

Open to all working professionals who are using or wish to use design thinking to optimise business performance at a variety of levels in a wide range of industries.


Course assessment will be based on classroom exercises, case studies and project presentation. 

Fees and Funding

SkillsFuture Series 

Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.

SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above

Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees for employees of SMEs who are Singapore Citizens or Permanent Residents

Workfare Training Support Scheme ("WTS")
Up to 95% of course fees for Singapore Citizens aged 35 years and above (13 years and above for persons with disabilities) earning a monthly income of not more than S$2,000.

SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.


Full Fee: S$2,568 per participant (including GST).

Nett fees payable per participant after SSG Funding:

  • S$770.40 (including GST) for Singapore Citizens and Singapore Permanent Residents
  • S$290.40 (including GST) for Singapore Citizens aged 40 years and above


Start Date(s)
Intake Information
intake 119, 20, 23 April 2018 (Completed)
intake 22, 3, 4 July 2018 (Completed)
INTAKE 310,11,12 September 2018 (Completed)
INTAKE 426, 27, 28 November 2018 (Completed)
INTAKE 530, 31 January & 1 February 2019 (Fully Subscribed)
INTAKE 618, 19, 20 February 2019 (Fully Subscribed)



Speaker/Trainer Bio

Jin Kang Moller
Vice President, Group Customer Experience

An Affiliate Faculty member of the SMU Academy, Jin Moller is a design strategist and practitioner championing simplicity and beauty in financial services. She has spent over 15 years in the financial services and pharmaceutical industries, and her design methodologies have helped organisations create value for their businesses.

She is currently a VP in Group Customer Experience at OCBC Bank. She drives business success for the private banking, retail banking, wealth management and insurance businesses through fostering customer-centric design process and organisational culture. She is the driver behind the award-winning Millennials bank concept FRANK by OCBC since its inception. One of her recent work One Wealth app, a wealth managment services designed to build confidence in making investment decisions, won her Gold Good Design Mark 2017.

Before joining OCBC Bank in 2010, Jin was with Credit Suisse Private Bank in Switzerland setting customer experience strategy in key markets and designed experiences across critical channels and key processes of private banking customers.

During the global financial crisis in 2008, she led a cross-divisional simplicity initiative and set a new standard of customer-centric product communications.

Jin is a top-rated keynote speaker in banking and customer experience conferences globally including TEDx. She is a publisher of Designful.Co, a design publication written for leaders in the financial services, and co- author of Beyond Startup, a best seller in entrepreneurship in South Korea. 


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