Innovating Through Design Thinking: The Fundamentals

Programme Code: CRS-N-0045067


This module is part of Innovating Through Design Thinking.

Next Course Starts On11 Jun 2019 (Tue) See Full Schedule
Fee SGD2568.00* (as low as SGD290.40* after maximum funding) Learn more

3 days



Learning Objectives

Participants will be able to:

  • Understand how Human-Centered Design (HCD) can provide a foundation for innovation
  • Acquire user-centric mindset and basic creative skills to uncover innovation opportunities
  • Practise HCD methods such as consumer research, prototyping, journey mapping, co-creation
  • Develop managerial action plans in embedding HCD in your organisation
  • Gain confidence in dealing with uncertainty and developing innovation capabilities in your organisation



Day 1 - Foundation to HCD

  • Creativity and innovation
  • Defining your business objectives and problem
  • Empathy and reframing

Day 2 - Meeting Consumers & Mapping the Journey

  • Consumer insights
  • Meeting consumers
  • Journey mapping

Day 3 - Prototyping Ideas & Good Design Principles

  • Prototyping and co-creation
  • Value of good design & basic design principles
  • Developing your HCD action plan


Who Should Attend

Open to all working professionals who are using or wish to use design thinking to optimise business performance at a variety of levels in a wide range of industries.


Course assessment will be based on classroom exercises, case studies and project presentation. 

Fees and Funding

SINGAPORE CITIZENS BELOW 40 years old / PERMANENT RESIDENTSIndividual or Non-SME Sponsored$770.40*
Sponsored by SME1$290.40*
SINGAPORE CITIZENSAged 40 and above2$290.40*
Aged 35 and above, and earn <=$2,000 per month3$170.40*
OTHERS $2568*

* includes 7% GST

** Singapore Citizens aged 25 and above may use their SkillsFuture Credit to offset respective course fees
Up to 90% course fee funding for employees of SMEs under Enhanced Training Support for SMEs ("ETSS")
Up to 90% course fee funding under SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 95% course fee funding under Workfare Training Support Scheme ("WTS")

Funding Incentives

1. SkillsFuture Series

Singapore Citizens or Singapore Permanent Residents are eligible for 70% course fee funding (excluding GST) for successful enrolment into approved courses under the Programme. This funding is applicable to both individual and company sponsored participants.

Singapore Citizens aged 40 and above will enjoy 90% course fee funding (excluding GST).

2. SkillsFuture Credit**

Singapore Citizens aged 25 and above may use their SkillsFuture Credits (up to S$500) to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Applications via must be made within 60 days before course commencement. Please click here for the user guide on how to submit your claim.

3. Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.


Start Date(s)
Intake Information
intake 119, 20, 23 April 2018 (Completed)
intake 22, 3, 4 July 2018 (Completed)
INTAKE 310,11,12 September 2018 (Completed)
INTAKE 426, 27, 28 November 2018 (Completed)
INTAKE 530, 31 January & 1 February 2019 (Completed)
INTAKE 618, 19, 20 February 2019 (Completed)
INTAKE 711 - 13 June 2019 (Open for Registration)
intake 85, 6 & 9 September 2019 (Open for Registration)

Speaker/Trainer Bio

Jin Kang Moller
Vice President, Group Customer Experience

An Affiliate Faculty member of the SMU Academy, Jin Moller is a design strategist and practitioner championing simplicity and beauty in financial services. She has spent over 15 years in the financial services and pharmaceutical industries, and her design methodologies have helped organisations create value for their businesses.

She is currently a VP in Group Customer Experience at OCBC Bank. She drives business success for the private banking, retail banking, wealth management and insurance businesses through fostering customer-centric design process and organisational culture. She is the driver behind the award-winning Millennials bank concept FRANK by OCBC since its inception. One of her recent work One Wealth app, a wealth managment services designed to build confidence in making investment decisions, won her Gold Good Design Mark 2017.

Before joining OCBC Bank in 2010, Jin was with Credit Suisse Private Bank in Switzerland setting customer experience strategy in key markets and designed experiences across critical channels and key processes of private banking customers.

During the global financial crisis in 2008, she led a cross-divisional simplicity initiative and set a new standard of customer-centric product communications.

Jin is a top-rated keynote speaker in banking and customer experience conferences globally including TEDx. She is a publisher of Designful.Co, a design publication written for leaders in the financial services, and co- author of Beyond Startup, a best seller in entrepreneurship in South Korea. 


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