The Misumi Kaizen OÜ Group
The Misumi Kaizen OÜ Group is a leading wholesale exporter and retail supplier of advanced automotive systems, vehicles & parts from OEM and aftermarket brands since 2013. The Group offers a wide range of high-performance vehicles and cutting-edge automotive components. In 2020, the Group expanded strategically into the realm of electric vehicles (EVs), autonomous vehicles, vehicle navigation, artificial intelligence (AI), and robotics.
Indonesia's automotive industry is undergoing a significant electrification phase, driven by government targets to have 2 million electric cars and 13 million e-motorbikes on the road by 2030. However, despite the robust incentives and strong measures, there is a severe lack of accessible charging infrastructure with only 600 charging stations in 2022.
This presents a clear and immediate market opportunity for China-manufactured portable EV chargers that can facilitate flexible home or on-the-road charging, especially under the new release of ASEAN-China Free Trade Agreement (ACFTA 3.0) in Oct 2025. However, to capture this market opportunity, the challenges still persist in
Complex supply chain configuration: The challenges of multi-modal route coordination from China to Indonesia lead to inefficiency and high landed costs, which in turn erode margins.
Complex ACFTA compliance requirements: Heavy burden of regulatory documentation slows down the process.
Addressing the project challenges, the project team delivered the following solutions to help the partner capture the emerging market opportunity.
- A 3-pillar comprehensive playbook that optimises the route architecture of Shenzhen-Singapore-Jakarta lane, leverages Singapore as a regional control tower and Deliver Duty Paid (DDP) executor, and strategises Singapore, Johor and Batam as volume-triggered hubs.
- Achieved a lowest landed cost per unit after a rigorous evaluation of 17 different routes using the proprietary 21-Parameter Cost Model embedded within the Misumi Kaizen | Source Supply Chain Codex v2.0 reference data & System Prompt v4.0 inference engine, after a rigorous evaluation of 17 different routes, which is further validated through the physical execution of a 50-unit trial shipment of portable EV chargers from China to Indonesia, ensuring ACFTA 0% duty benefits.
- Demonstrate route flexibility across sea, air, and hybrid modes, supporting volume growth from 50 to 500+ units, with economies of scale projected to reduce per-unit cost by about 25% at high volumes.
- Establish a simplified ACFTA documentation process that utilises the manufacturer’s Form E certification, eliminating the complexity of regional value content calculations and multi-country handling.
- Develop a proof-of-concept AI model that demonstrates the capability of a multi-pass Large Language Models (LLM) that is incorporated into Misumi Kaizen MIRAI | Source LISA 2.0 (Logistics Inference & Supply Chain Assistant) agentic AI agent driven automotive platform - to automate its supply-chain routing decisions using natural language inputs and playbook-driven logic, designed for deployment across Misumi Kaizen | Automotive and Misumi Kaizen | Express lines of business.
- A strategic supply chain playbook that is immediately replicable for advanced automotive systems and easily adaptable to other product categories within the ACFTA scope across ASEAN.
- Effectively position the partner as a strategic enabler for both China manufacturers seeking ASEAN market entry and ASEAN importers looking for cost-competitive China sourcing.
- Provide a confirmed scalable blueprint from a small pilot to multi-thousand-unit flows with 25% cost reduction.
- Enhancements to LISA 2.0 that provide real-time supply chain simulation with evaluation of total cost and risk impact for business users and decision-makers.
－ Mohamed Hardi, Chief Operating Officer — ASEAN, Misumi Kaizen | MIRAI Ventures, on behalf of Misumi Kaizen OÜ Group
By Lee Yie How, Fong Tat Wai (David), Cheong Juan Meng, Chiam Serene, Shen Hsuan (Shane), and Lee Bee Teck (Arthur)
