Strategic IP Management for Businesses

Programme Code: CRS-N-0049408

Overview

Understand the Importance of IP and Transform your Business with a Good Understanding of Intangible Assets, the Value and Risks associated with them in the New Economy

SMEs are a critical pillar of Singapore’s economy. 99% of enterprises in Singapore are SMEs and contribute to 65% of all employment. With traditional businesses being disrupted by new technologies and new business models, Singapore’s SMEs need to transform to stay relevant. However, the majority are not well placed to transform due to a weak understanding of intangible assets, as well as the value and risks associated with them in this new economy. 

This course aims to impart the importance of Intellectual Property (IP) to enterprises.  The broad and practical deliverables will equip participants with a good appreciation of the IP assets in their business, and how good management of these assets can unlock new commercial opportunities while reducing business risk. 

 

Next Course Starts On 03 Feb 2020 (Mon) See Full Schedule
Fee SGD1070.00* (as low as SGD121.00* after maximum funding) Learn more
Duration

1 Day

Level
Basic
Venue

SMU

Programme Partner

About IP Academy Singapore

IP Academy is the education and training arm of IPOS International. We help enterprises and industries leverage on their intellectual property (IP) and intangible assets (IA) for growth through IP education and training. 

Founded in 2003, IP Academy has established itself as a centre of excellence in IP education and training in Singapore and the region.  Boasting a multi-lingual faculty from both academia and industry, our range of executive training and certification programmes aim to build skills and expertise in the fields of intellectual property law, and IA/IP management and value creation.

IP Academy has also built a global network of partnerships with institutes of higher learning and professional associations to augment our programmes, seminars and roundtables.  Our students and institutional clients are from all over the world, facilitating the sharing of best practices and knowledge. Whether you are a business or public agency looking to build capabilities in IP/IA management, or an individual seeking a career in this exciting area of IA/IP, we have will have a suitable programme for your specific needs. 

 

Learning Objectives

What are the intellectual property assets in your business?

  • Understand what is IP
  • Understand the importance of IP to their organization 
  • Identify IP within their origination 

 

Is your business exposed to unnecessary risks relating to IP?

  • Identify the risks relevant to IP in various departments
  • Understand the consequences of these risks
  • Understand how to manage these risks 

 

Can my business uncover new opportunities with IP? 

  • Understand the common methods of commercialising IP
  • Practical case studies of how other companies have commercialised IP

Topics/Structure

Programme Outline

What are the intellectual property assets in your business?

Objective

Many companies are not familiar with IP despite owning them. This section aims to impart a basic understanding of IP and know-how to identify IP in their business. 

 

Is your business exposed to unnecessary risks relating to IP?

Objective

Risks related to IP are prevalent in our global economy. Remaining ignorant of them exposes the business to unnecessary risks. This section aims to share common IP risks across various departments in a business, and best practices to mitigate these risks.

 

Can my business uncover new opportunities with IP? 

Objective

The nature of IP makes it highly scalable and transferable. Good management of IP can unlock new revenue streams and opportunities for businesses. This section explores the various methods a business can commercialise its IP.

 

Course Structure

Up to 25 participants per class;

Each session consists of an 8-hours face to face classroom setting (1 day) and a 2-hours pre-reading to be completed prior to the face to face session;

Each section includes case-studies, exercises and summary of key takeaways.

 

Who Should Attend

Small and Medium Enterprises (SMEs) / Large Local Enterprises (LLEs); 

PME – Middle Management;

Head of Departments (HODs);

Enterprises’ Owners;

Applicable to all Industries.

Assessment

There will be an online quiz at the end of the course to assess understanding.

Fees and Funding

SkillsFuture Series 
Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.

SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above

Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs

SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via MySkillsFuture.sg.

Full Fee: S$1,070 per participant (including GST)

Nett fee payable after SkillsFuture Singapore (SSG) Funding:

  • S$321.00 (including GST) for Singapore Citizens and Singapore Permanent Residents
  • S$121.00 (including GST) for Singapore Citizens aged 40 years and above
  • S$121.00 (including GST) after the Enhanced Training Support for SMEs ("ETSS")

 

Schedule

Start Date(s)
Intake Information
 INTAKE 2  3 February 2020 (Open for registration)

 

Speaker/Trainer Bio

Fu Zhikang | IP Strategist, IP ValueLab

Zhikang is an Intellectual Property Strategist with IP ValueLab and has led significant projects across diverse industries such as advanced manufacturing, biomedical, healthcare and green technology. 

 

Zhikang has advised a variety of companies from small to medium enterprises to large local enterprises and public agencies on IP issues at various stages of innovation. He specialises in helping businesses to solidify their business plans, articulate the value of their intangible assets and anchor their most strategic business decisions. He provides clear direction and strategy on IP issues that enable companies to scale up and mitigate risks relating to their intangible assets. While providing businesses with the right IP knowledge, he reviews and structures their IP management policies, rights and frameworks. He works closely with enterprises to create a strong competitive edge by leveraging their intangible assets to reap maximum return.

 

Prior to joining IP ValueLab, Zhikang was seconded to the National Research Foundation, where he managed two national-level funding schemes to boost Singapore’s innovation ecosystem through impactful research translation and enterprise capability building. Before this appointment, Zhikang was central in developing IP capability, and patent services and products across ASEAN at IPOS. Representing Singapore, he worked closely with ASEAN IP offices on their first regional patent work-sharing programme to accelerate patent applications online. He established another first in assisting Cambodia to re-register granted Singapore patents in Cambodia. Prior to IPOS, Zhikang was part of A*STAR’s team in charge of developing and commercialising Artificial Cell Membranes as a drug discovery platform. The project culminated in the successful spinoff of ACM Biolabs, operational since 2013.

Alrik Tan | Associate Intellectual Property Strategist, IP ValueLab

 

Alrik is an Associate Intellectual Property Strategist with IP ValueLab, proficient in both IP value creation and commercialisation for technological innovations. He first acquired insights into the IP value chain at Illumina Singapore, a biotechnology company that takes its integrated systems for genetic analysis from manufacturing to market. Alrik had implemented their quality and regulatory system while working as a team. He further expanded his IP expertise at Exploit Technologies (ETPL), the commercialisation arm of the Agency for Science, Technology and Research (A*STAR). Alrik accomplished research and development in the field of molecular diagnostics, in collaboration with startups, government hospitals and fellow research laboratories to productise and commercialise their technology. Alrik holds a Bachelor of Science in Biomedical Sciences from University of Western Australia and a Graduate Certificate in Medical Device Regulatory Affairs from National University of Singapore.

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