In this module, participants will gain insights into the role and impact of influencers, and learn how to identify and cultivate relationships with the right influencers tailored to specific business niches or products. Participants will also learn practical guidelines and best practices for effective content creation and strategies in collaboration with influencers.

In this module, participants will delve into the applications of Generative AI in content creation and also gain hands-on experience with various artificial intelligence (AI) tools, experimenting with text and image generation. They will gain profound understanding of the ethical considerations surrounding AI in content creation, engaging in discussions about biases, responsibility, and the broader implications of AI-generated content. Participants will also learn the skills in formulating guidelines and establishing best practices for the ethical creation of AI-generated content.

In this module, participants will be equipped with an understanding of the rise and impact of short-form videos such as TikTok, Instagram Reels, and Shorts. Delve into insights on current trends and audience behaviours in consuming short videos, gaining valuable knowledge for engaging audience effectively.

By the end of this module, participants will gain insights on various publishing platforms and a comprehensive understanding of the guidelines for effective content distribution and publication. They will also learn how to craft engaging headlines, compelling meta descriptions, and create visually appealing content to enhance audience engagement.

In this course, participants will gain insights on the various social media platforms and learn how to create engaging and shareable content tailored to each platform. They will also learn to construct strategic social media plans aligned with target audience segments and business objectives. Equipped with tools and methodologies, participants will gain the proficiency to measure and interpret the performance of their social media campaigns, making informed, data-driven decisions to drive tangible results. 

In this introductory module, participants will learn how to use Tableau to construct the right visual charts for a given set of data and narrative objective. Using sample datasets, participants will be assigned to work in groups and present their visuals for feedback and assessment.

In this immediate sequential module, the emphasis is on creating more sophisticated types of visual vocabulary in Tableau by mastering Tableau ‘hacking’ and ‘shortcuts’. Participants will be taught the operating principle of the foundational workings of Tableau. They will also learn to enhance their Tableau visuals through group work and hands-on exercises, incorporating visual cues and ensuring the use of appropriate visual language.

In this module, participants will acquire skills to analyse data visually using Tableau. The module will cover theories on data sense-making (how to interpret data), structuring and validating hypotheses, and thereafter turning findings and insights into a consistent and connected story (i.e. data storytelling). Through group work and hands-on exercises, participants will learn how to perform visual diagnosis on a domain-friendly dataset, and provide next-step recommendations based on the findings and insights.

This module focuses on the creation of visual reports and interactive dashboards using Tableau. Participants will be introduced theories on creation of key performance indicators (KPIs) and metrics. They will also learn how to create performance metrics and design a management dashboard using a domain-friendly dataset.

Data storytelling is one of the most important skills in a knowledge economy.This final module wraps and unites all the learning elements from the previous modules into a coherent whole. Participants will revisit the datasets covered in Modules 1 to 4 and create a compelling visual narrative for each one.