In today's interconnected marketplace, businesses of all sizes are looking to expand beyond their domestic markets to access new customers, markets, and revenue streams. To achieve this, adopting a global outlook is crucial as it can enable expansion and adaptability and unlock valuable insights from diverse regions. Internationalisation, the process of expanding operations beyond the domestic market and establishing a presence in international markets, is increasingly seen as a critical business strategy for enterprises to grow and expand, providing access to international markets, talent, and growth opportunities. Through internationalisation, businesses can diversify their operations, access valuable resources, increase profits, and develop cultural awareness, making it a vital strategy for staying competitive and achieving long-term success in the global economy.
Hear from our programme directors, Dr Boonchai Hongcharu, Mr Rong Yao, and Mr Ivan Chang on the various overseas business opportunities in Thailand, Indonesia, Israel, and Vietnam.
Find out more about SMU Academy's Internationalisation Series here.
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