Advanced Certificate in Crisis Management for Business Module 3: Crisis Management

Digital Marketing & Comms

Next Intake: 6 Jan 2025 (Mon)

Basic
SkillsFuture
Short Courses
This module is part of Advanced Certificate in Crisis Management for Business

This module is conducted in-person.

Next course starts on

6 Jan 2025 (Mon) See Full Schedule

Fee

SGD2,180* (as low as SGD254 after maximum funding) Learn More

Duration

2 days
Weekdays (9am - 5pm)

Level

Basic

Who Should Attend

Company representatives (start-ups, SMEs) and individuals in corporate communications, PR and frontline operations
HR Practitioners, Talent and Business Partners
Crisis Leaders, Managers and Team members

PREREQUISITES

Participants should be fluent in speaking and written English.

Overview

No matter what the origin of the crisis, the consequences can be catastrophic for the company and jeopardise its future.

To effectively manage any type of crisis, it is essential to react quickly and take adequate measures to get your business out of the turmoil.

This module focuses on the guidelines of managing a crisis with both internal and external teams. Within an organisation, when such an event takes place, the reality of the situation and urgency of managing a crisis rest not only on the crisis teams and the spokesperson, but also on how the leadership conduct themselves and provide the necessary guidance. There’s also the need to manage external collaborators and stakeholders who are impacted by the situation. Integrating crisis management within the organisation such as employees, and externally with stakeholders and partners is a delicate balancing act that requires firm and sensitive handling that could make or break an organisation and its reputation.

Learning Objectives

At the end of the 2-day module, participants will be able to:

Understand the key concepts, language and structure of crisis management
Acquire a framework for guidelines and strategy for internal and external stakeholders
Apply the tools and techniques regardless of organisation size and across borders

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$654

(After SSG Funding 70%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$654

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$254

(After SSG Funding 70%
+ MCES Funding 20%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$254

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$2,180

(No Funding)

$2,180

(No Funding)

$2,180

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll