Advanced Certificate in Crisis Management for Business Module 5: Crisis Monitoring

Digital Marketing & Comms

Next Intake: 17 Mar 2025 (Mon)

Basic
SkillsFuture
Short Courses
This module is part of Advanced Certificate in Crisis Management for Business

This module is conducted in-person.

Next course starts on

17 Mar 2025 (Mon) See Full Schedule

Fee

SGD2,180* (as low as SGD254 after maximum funding) Learn More

Duration

2 days
Weekdays (9am - 5pm)

Level

Basic

Who Should Attend

Company representatives (start-ups, SMEs) and individuals in corporate communications, PR and frontline operations
HR Practitioners, Talent and Business Partners
Crisis Leaders, Managers and Team members

PREREQUISITES

Participants should be fluent in speaking and written English.

Overview

Listening to social media by keeping an eye on the levels of buzz and sentiment will help you detect issues that may impact your organisation.

Online monitoring can help you proactively avoid and diffuse problems that may severely impact your business.

This module aims to walk participants through how social media monitoring is a crucial aspect of managing a crisis situation. The conversations being transacted in the online space will have an impact on the opinions, reputation and influence of the organisation pre-, during and post-crisis. Being able to navigate, engage and take control of the online chatter will require an understanding of the tools available and how to best utilise them. Participants will learn from real-life case studies and have the opportunity to engage with industry experts on how social media platforms and conversations can be turned into an effective tool for crisis monitoring.

Learning Objectives

At the end of the 2-day module, participants will be able to:

Understand and analyse the social media landscape
Identify the social media listening tools available
Make sense of the data and assess risk and possible engagement strategies

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$654

(After SSG Funding 70%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$654

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$254

(After SSG Funding 70%
+ MCES Funding 20%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$254

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$2,180

(No Funding)

$2,180

(No Funding)

$2,180

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll