Artificial Intelligence (AI) Marketing Strategies and Xiao Hong Shu (XHS) for Chinese Consumers
- Digital Marketing & Comms
This programme is conducted on-campus.
To use your SkillsFuture Credit, please submit your claim through our payment portal. Do not submit the claim manually via the SkillsFuture page. Please refer to our step-by-step guide here.
2 days
Weekdays (9am - 6pm)
Singapore Management University
Who Should Attend
- Small Medium Enterprise (SME) Owners
- Product Managers
- Marketing Executives
Overview
Go beyond basic marketing and discover how to strategically leverage AI on key platforms like Xiao Hong Shu (XHS), a powerhouse cross-border app. This course empowers participants to effectively utilise a comprehensive and customised AI tool to engage with Chinese consumers via XHS.
Participants will delve into practical applications of using AI to generate and customise market planning, create different types of contents, and optimise campaigns. Master the nuances of Chinese communication by leveraging AI to craft compelling messages in various tones, such as formal, informal, and persuasive to effectively communicate with potential Chinese customers. On top of this, participants will also have a chance to create AI Avatar video for marketing and sales to Chinese consumers using AI-generated content/script.
Through interactive exercises and real-world case studies, participants will discover how to integrate AI into their marketing and sales strategies, enhancing lead generation and improving conversion rates. By the end of the course, participants will walk away with actionable strategies and the concrete skills needed to confidently navigate and thrive in the competitive landscape of Chinese marketing across Asia.
Learning Objectives
At the end of the two-day course, participants will be able to:
- Understand the basics of the popular cross-border platform Xiao Hong Shu (XHS) and how it can support business expansion
- Learn about Artificial Intelligence (AI) tools and how they can help market their brand or products to Chinese consumers
- Gain hands-on experience using AI tools to create, optimise, and implement marketing strategies targeting Chinese consumers
- Produce various types of content using AI tools, including AI avatar videos, to effectively engage with Chinese consumers
Topic/Structure
• AI in China Marketing – Practical overview of how AI enhances strategy, content, and performance
• Xiaohongshu (RED/XHS) Essentials – Platform overview, audience insights, and why it matters for your business
• AI Market Intelligence – Use AI tools to analyse and optimise your market strategy
• AI Content Engine – Create Chinese content that attracts and engages your target audience in XiaoHongShu
• AI Avatar Creation – Build a personalized AI avatar to represent your brand and scale content
• Growth Tactics – Paid and Unpaid methods to drive traffic and generate leads on XHS
• 48-Hour Lead Follow-Up – Engage and convert qualified leads timely and fast
• Case Studies – Learn how other businesses achieved effective outcomes through XHS marketing
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| EMPLOYER-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$784.80 (After SSG Funding 70%) |
$304.80 (After SSG Funding 70% |
$784.80 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$304.80 (After SSG Funding 70% |
$304.80 (After SSG Funding 70% |
$304.80 (After SSG Funding 70% |
|
International Participant |
$2,616 (No Funding) |
$2,616 (No Funding) |
$2,616 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Employer Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Employers who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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