Aligning Healthcare Strategy & Customer Value Delivery
- Healthcare
4 days
Singapore Management University
(Please note that some modules may be conducted at an external venue off campus.)
Who Should Attend
Public sector Clinicians, Nursing & Allied Health Professionals and Hospital Administrators with significant managerial responsibilities or demonstrate exceptional leadership potential in their course of work. Selected professionals from private healthcare sector and those from related sectors (e.g. non-profit, voluntary welfare organisations, ILTC sectors) are welcome to apply. Admission is on competitive basis and SMU and SingHealth reserve the right to refuse admission to any candidate without assigning any reason.
Admission Requirements
Participants should:
- have a bachelor’s degree; and
- hold a current position with significant managerial responsibilities or demonstrate exceptional leadership potential in their course of work.
Overview
A good marketing strategy and the creation of business value which align to business strategies are also crucial for delivering good customer value. Participants will also learn how to add value to hospital service experiences in the quest to achieve higher customer satisfaction levels. Other topics covered include branding, service excellence and delivering on brand promise.
Assessment
Certification
Graduate Diploma in Healthcare Management and Leadership by SMU and SingHealth
Participants must achieve at least 75% class attendance rate and pass 60% of the programme assessments.
Participants who failed the first assessment will be required to sit for a supplementary assessment and each participant is allowed up to 1 supplementary assessment. Participants will be required to pay a fee of SGD545 (incl. 9% GST)/supplementary assessment per module.
Certificate of Completion in Healthcare Management and Leadership (for individual module)
Participants must achieve at least 75% class attendance rate and pass 60% of the module assessments.
Certificate of Participation in Healthcare Management and Leadership (for individual module)
Participants must achieve at least 75% class attendance rate.
Fee Table
| Full programme fee | S$28,848 (incl. 9% GST & registration fees) |
| Individual module fee* | S$5,450 (incl. 9% GST) |
Fees include:
- tuition
- course materials
- instructors’ fees
- lunch and 2 tea break refreshments per day during the programme.
* Participants will not be granted a SMU-SingHealth GDHM upon completion of 6 individual modules at different timeframe. In order to qualify for the SMU-SingHealth GDHM, participants must meet the programme requirements and enroll for the full programme upon application.
Supplementary assessment fee at S$545.00 (incl. 9% GST) per module, up to 1 supplementary per person.
Lunch and refreshments for 2 tea breaks will be provided each day during the programme. Meals provided are “no pork no lard”. If you have special dietary requirements, please inform us accordingly.
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Intake Information
Module 3: Aligning Healthcare Strategy & Customer Value Delivery on 26 - 29 Aug 2025
- A new Marketing Paradigm - Customer Satisfaction and Delivery of Value
- Innovations in Healthcare - Customer Satisfaction in Healthcare
- How AI and Big Data Are Impacting Healthcare
- Transformation in Healthcare - A Practitioner's Perspective
- Patient-centric Culture in Healthcare - Challenges and Current Progress in setting up the SDDC integrating care
- Healthcare Digitalisation
- Design Thinking
Additional Details
PROGRAMME APPLICATION
| New Applicant | You need to first register for an account with SMU before you can submit an online application. |
|---|---|
| EXISTING ACCOUNT (Already Created an account with SMU) | If you have already created an account with SMU, please go directly to the Login page to continue with your application. |
Applicant Self-Service
Once you have submitted your application and have received the application number confirmation email, you can use the Applicant Self Service functions to check your application status or update your contact information.
Supporting Documents
Applicant is required to provide the following documents upon submitting their application:
- A copy of NRIC for Singapore Citizen OR a copy of passport for foreigners
- A copy of NRIC, passport and re-entry permit for Singapore Permanent Residents
- Official certificates and academic transcripts of highest/most recent educational institutions attended
- Updated resume
- Any other supporting documents
Scanned copies of the above-mentioned documents can be emailed to us at cps@smu.edu.sg
INDIVIDUAL MODULE APPLICATION
For individuals who are interested in taking individual modules, please email us at cps@smu.edu.sg together with the supporting documents stated above.
Other Information
- Participants will not be granted a SMU-SingHealth GDHM upon completion of 6 individual modules at different timeframe. In order to qualify for the SMU-SingHealth GDHM, participants must meet the programme requirements and enrolled for the full programme upon application.
- Correspondences will be sent mainly by email. Please ensure that you check your email regularly.
- Application for the full programme will close on 12 May 2025.
- Application for individual module will close 1 month before the commencement date of the module.
- Successful applicants will be notified through email at least 2 weeks before the commencement date of the module.
Executive Master of Business Administration (EMBA) Module Waivers
Graduates of SMU-SingHealth Graduate Diploma in Healthcare Management and Leadership (GDHM) are eligible for 2 module waivers in the Executive Master of Business Administration (EMBA) program. Please note that there is no fee reduction for the EMBA associated with the module waivers.
