Certified Management Accountant (CMA) Programme: Strategic Business Analysis (Synchronous E-Learning)

All participants should have a degree or professional qualification in accounting or an MBA from a reputable University.

For Certified Management Accountant (CMA) certification and membership, five years of relevant practical experience in a responsible business position is required by the ICMA.

Applicants for membership will be required to provide a Curriculum Vitae detailing information of the business experience of significance to their application, e.g., work in reporting to management; financial management; information systems; financial modelling; internal auditing; pricing; logistics; cost analysis etc.

Individuals fulfilling the educational and experience requirements of the above membership categories may use the CGBA or CMA post-nominals after their name.

The aim of this programme is to further develop skills of analysis, evaluation and synthesis in the areas of cost and management accounting for associate members and, in the process, create an awareness of some current developments in the profession.

The Certified Management Accountant programme is not designed as one in which highly structured methods and rules are applied to various topics in order to find one "correct" solution or answer for problems or issues. Rather, it is more a possibilities quest, in which various controversial conceptual and practical issues will be reviewed and analysed, with due recognition to the reality of alternative value judgements. Given the history of recent developments in the profession and business practices, this approach to the study of the subject of management accounting is considered feasible and warranted.

Furthermore, evidence is available that in managerial accounting, procedures continue to evolve and develop. Much of this dynamic activity is in response to changing business practices and policies and the complexity of modern firms.

Strategic Business Analysis seeks to provide specialisation-level knowledge to accountants and financially motivated general managers in the interface areas between accounting and the other business functions. The subject is an advanced level course that enables students to apply the basic conventions and doctrines of managerial and cost accounting and other generally accepted managerial principles, in order to strategically analyse business situations across the various functions of a business organisation. A number of cost and management accounting issues relating to the design and implementation of strategies, marketing, value analysis and other management models in modern firms are discussed, and major contemporary issues that have emerged in business accounting in recent years are identified. This subject provides an advanced study of the interface between modern managerial accounting and the business functions of strategic planning, marketing, manufacturing and human resource management. The accountant’s role in the marketing decision areas is specifically considered.
 

Synopsis:

Describe the basic conventions and doctrines of managerial and cost accounting and other generally accepted principles that may be strategically applied across the various functions of a business organisation.

Identify major contemporary issues that have emerged in strategic management accounting.

Critically evaluate a number of cost and management accounting issues relating to the design and implementation of strategies, marketing, strategic value, and other management models in modern firms.

Explain the management accountant’s role in the implementation of cost management systems for marketing decision-making and business valuation.
 

Topics:
Module 2 (part a): (2-Days)

• Strategic Thinking
• Strategic Marketing Analysis and Budgeting
• Financial Analysis in Product Portfolio Management
• Pricing Methods and Strategies
• Financial Dimensions of Pricing in International Business Strategies
• Promotion: Push Strategy and Human Resource Management

Module 2 (part b):(2-Days)

• Promotion: Pull Strategy and Integrated Marketing Communication
• Supply Chain Management and the Place-Distribution Decision
• Performance Valuation and Strategic Financial Structures
• Free Cash Flows and Strategic Value Analysis
• Risk Management - Corporate Radar and Early Warning Systems
• Strategic Scorecards

There is a compulsory assessment consisting of 25 MCQ questions at the end of each module. Those who wish to obtain the CMA grade of membership, there is an assignment in the form of a strategic corporate report for each module (2,000 words) conducted by the Institute of Certified Management Accountants. The assignment must be submitted after one-month and within 3 -months of the end of each module. 

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Intake 14: 10, 11, 12 & 13 Apr 2025 [Open for Registration]