Advanced Certificate in Communication Management
- Digital Marketing & Comms
- Innovation & Business Improvement
This programme is conducted either online or on-campus.
Please refer to respective modules for dates.
Who Should Attend
- Entrepreneurs and business owners
- Managers/ Leaders of strategic communication functions
- Content strategists
- Social media specialists
- Marketing/ Corporate communications professionals
Overview
All business functions from finance, strategy, marketing, sales and even operations will achieve better optimised outcomes with good communication skills as they manage diverse stakeholders such as investors, employees, regulators, NGOs, mass media and across the various media platforms.
This programme is one of Singapore's most established and highly subscribed communication management programmes that sees over a thousand professionals across various industry sectors and organisations coming together and trained in the art and science of communications yearly.
Learning Objectives
- Acquire techniques used in digital marketing and apply them in marketing strategies
- Be equipped with skills to present effectively and make an impact
- Create a compelling brand story and amplify it through digital/ social channels
- Understand and harness audience perspectives and values to tell better stories
- Learn how a strong company culture drives success and eliminate a toxic culture
Topic/Structure
To achieve the Advanced Certificate in Communication Management, participants will need to complete the following modules offered by SMU Academy:
Digital Marketing - Social Media Marketing
Digital Marketing - Search Engine Marketing
Building a Winning Corporate Culture
Foundations of Brand Storytelling
Strategies for Persuasive Presentations
Business Storytelling Studio
Assessment
An assessment will be conducted at the end of each module.
CERTIFICATION
Upon completion of all 6 modules within a maximum duration of 3 years, participants will be awarded a digital Advanced Certificate in Communication Management.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$3,139.20 (After SSG Funding 70%) |
$1,219.20 (After SSG Funding 70% |
$3,139.20 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$1,219.20 (After SSG Funding 70% |
$1,219.20 (After SSG Funding 70% |
$1,219.20 (After SSG Funding 70% |
|
International Participant |
$10,464 (No Funding) |
$10,464 (No Funding) |
$10,464 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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Trainers
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