Overview

Learn very practical hands-on skills on how to craft and deliver stories in ways that create lasting impressions and build emotional connections and communicate brand values!

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Run 4: 16 - 18 May 2019 [FULLY SUBSCRIBED] 
Run 5: 20 - 22 Jun 2019 [OPEN FOR REGISTRATION]

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Building on your understanding on the ‘Foundations of Brand Storytelling’, you will learn about business story frameworks, presentation design, and non-verbal communications. These are the essential tools to help bring your story to life and bring it to the ‘next level’. To build familiarity with the subject matter, short lectures, engaging examples and lots of in-class exercises will nurture your natural ability for storytelling. 

By drawing your personal experience, prior knowledge and an array of new information, you will be able to process and formulate the best stories to present. These stories will motivate, simulate and evoke emotions to generate actions friendly to your strategic objectives. You will be able to write and deliver a business speech by the end of this module. 

^Credit Bearing to SMU's Master of Science in Communication Management and Graduate Diploma in Communication Management and Innovation

Next Course Starts On20 Jun 2019 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD193.60* after maximum funding) Learn more
Duration

2 weekday evenings (7pm to 10.30pm) and a Saturday (9am to 6pm)

Level
Intermediate
Learning Objectives
  • To describe and effectively apply key business storytelling frameworks effectively.
  • To understand and harness your audience’s point to view and values to tell better stories.
  • To apply the principles of persuasive non-verbal communications to business storytelling. 

Work towards a bigger goal

This module is part of:

Graduate Certificate in Communication Management

Learn more

Who Should Attend

  • Entrepreneurs and aspiring entrepreneurs
  • Managers/Leaders of strategic communication functions in an organization
  • Marketing/corporate communication professionals/executives
  • Content strategists
  • Social media specialists
  • Advertising copywriters

Assessment

Assessment
An assessment will be conducted at the end of the course.

Certification
Upon meeting the minimum attendance requirement and passing the assessment, participants will receive an Electronic Transcript Letter.
Upon completion of the other 5 relevant modules, participants will receive the Graduate Certificate Of Communication Management.
*Terms & Conditions Apply

Learning Activities

Instructional Methods and Learning Activities
Lectures, Discussions, Case Studies

Fees and Funding

Full Fees (Foreigners. i.e. non-Singaporean Citizens and non-Permanent Residents)
S$1,712 (after GST) for non-Singapore Citizens and non-Permanent Residents.

SkillsFuture Singapore (SSG) Funding:

A) Self-Sponsored Individual
•    S$193.60 (Singapore Citizens above 40 years old) after SSG Mid Career Enhanced Subsidy (MCES) Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG Workfare Training Support Scheme (WTS) Funding (Up to 95% course fee subsidy).

SkillsFuture Credit
Self sponsored Singapore Citizens aged 25 and above may use their SkillsFuture Credit (up to S$500) to further defray part of the subsidised course fee. Please click User Guide in the Skillsfuture Credit website to find out how to submit your claim.   

SkillsFuture Credit claims may be submitted by logging in via MySkillsFuture.sg.
SkillsFuture Course Code*: CRS-N-0044898
SkillsFuture Course Name*: Business Storytelling Studio
* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code/Name

B) SME Company Sponsored Individual (Enhanced Training Support for SMEs - "ETSS")
•    S$193.60 (Singapore Citizen/PR) (Up to 90% course fee subsidy)

Note: Companies which meet all of the following criteria can qualify for the Enhanced Training Support under the SME scheme:
           i. Company must be registered or incorporated in Singapore;
           ii. Employment size (at group level) of not more than 200; OR Annual sales turnover (at group level) of not more than S$100 million; and
           iii. At least 30% local shareholding being held by Singapore Citizens or Singapore Permanent Residents.

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

C) Non-SME Company Sponsored Individual

•    S$193.60 (Singapore Citizens above 40 years old) after SSG (Mid Career Enhanced Subsidy) MCES Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG (Workfare Training Support Scheme) WTS Funding (Up to 95% course fee subsidy).

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

Schedule

Start Date(s)
Intake Information

Run 1: 
14 Feb 2019 (Thu) [Fully Subscribed]
15 Feb 2019 (Fri)
16 Feb 2019 (Sat) 

Run 2: 
14 Mar 2019 (Thu) [Fully Subscribed]
15 Mar 2019 (Fri)
16 Mar 2019 (Sat)

Run 3: 
25 Apr 2019 (Thu) [Fully Subscribed]
26 Apr 2019 (Fri)
27 Apr 2019 (Sat)

Run 4: 
16 May 2019 (Thu) [Fully Subscribed]
17 May 2019 (Fri)
18 May 2019 (Sat) 

Run 5: 
20 Jun 2019 (Thu) [Open for Registration]
21 Jun 2019 (Fri)
22 Jun 2019 (Sat) 

Note : This module is conducted over 2 weekday evenings (7pm to 10.30pm) and a Saturday (9am to 6pm).

Speaker/Trainer Bio

Ashok Miranda
Former Creative Director/Producer (Disney Television Asia)

Ashok has won 43 international and regional awards for creative and marketing excellence. He has designed and architected several ‘wow’ customer and affiliate event experiences regionally with Disney and Sony Pictures that have set the industry bar in excellence. He has deep corporate brand building experience and through his extensive storytelling experience, has built strong brands across Asia for leading multi-national media companies; Walt Disney Television Asia and Sony Pictures.

Ashok is currently a Business Transformation Architect. As a consultant, trainer, speaker and coach, he helps businesses transform to reach their full potential and successfully navigate in today’s complex and challenging environment. He has created several proprietary products and processes for startups and SME’s in the areas of company culture, branding, digital inbound marketing and customer experience.

Additional Details

Prerequisites:

  • Good Bachelor's Degree
  • Diploma Holders with at least 3 years of working experience

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