Advanced Certificate in Crisis Management for Business Module 4: Crisis Communication
- Digital Marketing & Comms
This module is conducted in-person.
2 Full Days (Weekdays)
Who Should Attend
- Company representatives (start-ups, SMEs) and individuals in corporate communications, PR and frontline operations
- HR Practitioners, Talent and Business Partners
- Crisis Leaders, Managers and Team members
PREREQUISITES
Participants should be fluent in speaking and written English.
Overview
In times of a crisis, it is critical that all stakeholders of an organisation, both internal and external, can quickly and effectively communicate with one another, share information that allows the organisation to quickly rectify the situation, protect customers, employees and assets, and ensure business continuity.
This module seeks to equip participants with the language, structure and framework for communicating in a crisis with both internal and external parties. This includes communication strategy for notifying stakeholders within the organisation such as employees, and those outside the organisation such as partners and shareholders. The module will also guide participants on handling media relations, cultivating relationships and managing press communication. A crucial factor in crisis communication is not only about what to say, but the timing of such announcements, when updates need to be made, and the tone of voice to be adopted.
Learning Objectives
At the end of the 2-day module, participants will be able to:
- Have a working framework for crisis communication including the language and tonality required
- Navigate and be discerning on how to handle media relations and cultivate relationships
- Recommend and strategically plan a course of action for internal and external stakeholders
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$654 (After SSG Funding 70%) |
$254 (After SSG Funding 70% |
$654 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
|
International Participant |
$2,180 (No Funding) |
$2,180 (No Funding) |
$2,180 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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*Online registration will close 5 calendar days before the course start date
Trainers
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