Artificial Intelligence (AI) in Marketing: The Next Leap

Artificial Intelligence
Digital Marketing & Comms

Next Intake: 12 Dec 2024 (Thu)

Basic
SkillsFuture
Short Courses
This module is part of Executive Certificate in Brand Innovation with AI-Integrated Marketing

This programme is conducted on-campus.

Next course starts on

12 Dec 2024 (Thu) See Full Schedule

Fee

SGD2,180* (as low as SGD254 after maximum funding) Learn More

Duration

2 days
Weekdays (9am - 6pm)

Level

Basic

Venue

Singapore Management University

Who Should Attend

This course offers a unique opportunity to amplify your marketing skillset and confidence and it is particularly suitable for the groups below:

Marketing Professionals
Business Owners
Fresh Graduates
Professionals embracing the future and planning to redefining the marketing strategies with AI enablers

PREREQUISITES
There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.

Overview

Step into the future of marketing with our innovative and immersive 2-day journey, and discover how Artificial Intelligence (AI) is transforming the landscape of marketing across diverse fields. Through a series of curated topics, you'll explore the benefits and applications of AI in marketing, learn to use AI tools for personalised content, master AI implementation for more effective campaigns, and harness AI for rapid high-quality content creation.

This course offers you the opportunity to delve into the practical application of AI, enhancing your efficiency and productivity in marketing tasks. Gain valuable hands-on experience as you navigate real-world scenarios, and leverage AI for improved business outcomes. As a result, you'll emerge with a competitive edge in your marketing strategy, prepared to achieve your business goals with newfound expertise.

This module is available on a standalone basis.

Learning Objectives

• Understand the benefits and applications of AI in various areas of marketing

• Learn marketing stimuli and tested AI tools to enhance marketing efforts and achieve personalised engaging content

• Gain practical skills to implement AI in everyday marketing tasks to create more engaging and effective marketing
campaigns for improved conversion rates and sales

• Learn how to create high-quality content faster but with less effort using AI

• Gain a competitive edge by using AI in marketing strategy and achieve marketing goals

Topic/Structure

Our intensive programme is designed to empower you with the knowledge and skills to harness AI's full potential in your marketing strategies. The course structure is divided into key modules addressing the benefits, applications, and practical implementation of AI in marketing:

• Introduction to AI in Marketing – Understand the benefits and applications of AI across various marketing domains.

• AI Marketing Tools – Learn marketing stimuli and AI tools that can enhance your marketing efforts and create personalised engaging content.

• AI Implementation in Marketing – Gain practical skills to employ AI in your everyday marketing tasks, creating more engaging and effective campaigns.

• Content Creation with AI – Master the art of creating high-quality content faster and with less effort using AI tools.

• Competitive Advantage through AI – Learn how to gain a competitive edge by strategically integrating AI into your marketing tactics to achieve business goals

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$654

(After SSG Funding 70%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$654

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$254

(After SSG Funding 70%
+ MCES Funding 20%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$254

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$2,180

(No Funding)

$2,180

(No Funding)

$2,180

(No Funding)

All prices include 9% GST

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

Intake Information

Intake 11: 12 & 13 Dec 2024 [Open for Registration]

Trainers

Linda Hui-Isaac

CEO, Founder, Principal Consultant

Crown Mercado Alliance

Testimonials

Taking the AI in Marketing class was a transformative experience. The hands-on approach allowed me to directly engage with various AI tools, applying them to real-world brand strategies. This practical methodology was immensely beneficial, providing not just theoretical knowledge but tangible skills that I can use in my career.

The lecturer's presentation style was clear, engaging, and well-organized. She broke down complex concepts into digestible segments, making the learning process smooth and enjoyable. The exercises she provided were particularly helpful, reinforcing the material covered in class and allowing us to practice and internalise our new skills.

Overall, this class exceeded my expectations by offering both comprehensive insights into AI applications in marketing and practical experience with cutting-edge tools. I feel much more confident in my ability to leverage AI in marketing thanks to this course. I highly recommend it to anyone looking to enhance their understanding and capabilities in this field.

Carmen Leong

Business Advisor

SME Centre @ ASME

Thank you for the course and it was comprehensive. I like it as it is hands-on and we get to apply it to a business idea. I also learned about various interesting and free Gen AI tools. Highly recommended!

Ivy Liong

Lecturer

Republic Polytechnic

It was an eye-opening session. The depth and insight provided were excellent. Linda is highly knowledgeable and engaging, which made the learning experience rich and enjoyable. The valuable learning acquired is something I look forward to applying.

Angelina Villanueva

Marketing

I learned a lot about AI in Marketing after attending this course. The trainer is well-versed in this subject and shared a lot of useful AI tools that help in my work in marketing and communications. There are hands-on sessions and practices for us to work on the tools and gain a better understanding of how to use them effectively. Highly recommended for everyone!

Wendy Tan

Business Development Manager

Social Service Agency

Really appreciate Linda's wealth of experience not just in the latest AI tools and platforms, but also her recommendations and advice to students on bridging their age gaps towards feasible AI uptake strategies.

Brenda Lee

Head of Advocacy & Strategic Communications

Stroke Support Station

Well crafted course that focused on the key tools for marketing and related business activities.

Yogesh Sehgal

Director, Platform Partnerships APAC

Index Exchange

The course has been very practical and involved a lot of real-life examples, making the lessons very useful and easy to follow. The trainer is articulate and highly knowledgeable in the subject. Overall, I thoroughly enjoyed the classes and would recommend them to marketing professionals.

Ho Bing Xiu

Regional Data Analytics & CRM Manager

Electrolux Group

A very insightful and motivating course that allows us to think deeper on how AI can impact Marketing.

Hon Wui Teo

Co-Founder, Strategic Integration Planner

Mashwire

The course is highly relevant in today's day and age, especially with the rise of AI. The trainer is highly proficient in the different AI tools and is very patient with the class. Personally, I have learned a lot of tools that are relevant to my course of work.

Japheth Ng

Manager

SMU

It's a mind-blowing session, discovering an extensive suite of AI tools and realizing AI's potential and its transformative power in our lives, revolutionising how we work. It also makes one rethink how they want to reframe their work strategy, plans, processes, and even their approach to work and interests. If you haven't yet been exposed to AI, this is a must-go!

Gladys Wong

Communications Officer

TotalEnergies