Advanced Certificate in Entrepreneurship - Scale-Up Module 5: Price Segmentation and Distribution Strategies and Scaling Up

Innovation & Business Improvement
Leadership & Management

Next Intake: 18 Aug 2025 (Mon)

Basic
SkillsFuture
Short Courses
This module is part of Advanced Certificate in Entrepreneurship - Scale-Up

This module is conducted in-person.

Next course starts on

18 Aug 2025 (Mon) See Full Schedule

Fee

SGD2,180* (as low as SGD254 after maximum funding) Learn More

Duration

2 Full Days (Weekdays)

Level

Basic

Who Should Attend

• Business strategists and financial analysts developing pricing models
• Marketing and sales professionals handling product distribution and sales strategies
• Entrepreneurs and startup founders setting pricing and distribution strategies

PREREQUISITES

There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.

Overview

Scaling up can be a challenging process for businesses and startups. With practical insights, hands-on experience and case studies, this module provides a comprehensive toolkit for navigating market dynamics and is designed for businesses aiming to grow and succeed in competitive markets. It focuses on developing strategic pricing and distribution strategies tailored to different market segments, ensuring profitability and market penetration. It also delves into scaling up businesses, covering competitive pricing, transparent investor communications, and operational growth challenges. By the end of the module, participants will learn to refine business models and optimise processes for sustainable expansion, achieving long-term business success.

Learning Objectives

At the end of the 2-day module, participants will be able to:

• Understand the principles and techniques of price segmentation to cater to diverse customer needs and maximise profits

• Learn to design and implement effective distribution strategies that complement their pricing models

• Acquire the knowledge to conduct robust financial viability analyses for various pricing and distribution scenarios

• Be able to articulate and report on pricing strategies and financial outcomes to investors and stakeholders clearly and persuasively

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$654

(After SSG Funding 70%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$654

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$254

(After SSG Funding 70%
+ MCES Funding 20%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$254

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$2,180

(No Funding)

$2,180

(No Funding)

$2,180

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll