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Advanced Certificate in Service Strategy & Management

  • Analytics & Tech
  • Innovation & Business Improvement
Next Intake: 22 Jul 2025 (Tue)
  • Basic
  • SkillsFuture
  • Full Certificates

This programme is conducted either online or on-campus.

Next course starts on
22 Jul 2025 (Tue) See Full Schedule
Fee
SGD13,080* (as low as SGD1,524 after maximum funding) Learn More
Duration

Please refer to respective modules for dates. 

Weekdays (9am - 6pm)

Level
Basic
Venue

Singapore Management University/ Online

Overview

A commitment to service excellence is the cornerstone to building long-term client relationships. Investing and mastering the key levers allow an organisation to elevate its offering from good to great.

The Advanced Certificate in Service Strategy & Management is a modular programme that is designed for customer-oriented professionals and managers to further amplify the pursuit of service excellence through strategic mastery in data analytics, communications, behavioural science, brand experience and the digital landscape.

Our modules focus on training customer-oriented professionals to make positive impacts at work and achieve peak results. Embarking on this comprehensive journey will allow participants to address pertinent issues and challenges and ultimately make viable business decisions while putting the customers at the centre.

Topic/Structure

To achieve the Advanced Certificate in Service Strategy & Management, participants will need to complete 6 of the following modules offered by SMU Academy:

  • Advanced Data Analytics: Making Better Customer Decisions Using Analytics
  • Applying Smart Tech in a Smart Way: The Right Approach to Digital Transformation
  • Customer Loyalty: Gaining Insights from Consumer Psychology and Behavioural Science
  • Empathy at Work: Building an Empathic Organisational Culture (for Service Sector)
  • Service Management: Strategies for Negotiation and Communication 
  • Strategic Communications - Crisis Management in Service Delivery 

*The modules need not be taken in sequential order and can be taken in separate cohorts.

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of every module. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

CERTIFICATION

Participants are required to attain a minimum of 75% attendance and pass the associated assessment for each of the 6 modules within 3 years in order to be awarded the digital Advanced Certificate in Service Strategy & Management issued by Singapore Management University.

Calculate Programme Fee

Click here for more infomation about SkillsFuture Credits (Not applicable for Company-sponsored participants)
For PSEA - Available only for Singapore Citizen below 31 (Not applicable for Company-sponsored participants)

Total Program Fee: SGD0.00

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$3,924

(After SSG Funding 70%)

$1,524

(After SSG Funding 70%
+ ETSS Funding 20%)

$3,924

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$1,524

(After SSG Funding 70%
+ MCES Funding 20%)

$1,524

(After SSG Funding 70%
+ ETSS Funding 20%)

$1,524

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$13,080

(No Funding)

$13,080

(No Funding)

$13,080

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).

Workfare Skills Support Scheme

From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

  • Organisation must be registered or incorporated in Singapore
  • Employment size of not more than 200 or with annual sales turnover of not more than $100 million
  • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  • Trainees must be Singapore Citizens or Singapore Permanent Residents
  • Trainees must not be a full-time national serviceman
  • Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here. 

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

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