Advanced Data Analytics: Making Better Customer Decisions Using Analytics
- Analytics & Tech
- Innovation & Business Improvement
This programme is conducted on campus.
3 days
Weekdays (9am - 6pm)
Who Should Attend
- Managers in the fields of customer experience, quality assurance, frontline operations, customer analytics and insights
- All service professionals who would like to develop and strengthen their analytics skills
Overview
Understand customer analytical tools in today’s competitive climate in customer acquisition and retention. With the availability of data and advances in analytical knowledge, these failures can be significantly mitigated.
This module is available on a standalone basis.
Learning Objectives
- Tracking useful customer metrics
- Benchmarking against competitors
- Developing customer-driven KPIs
- Effective targeting of customers segments
- Improving value to customers
- Improving customer service and experience
- Setting correct prices for products and services
- Estimating return on investment of customer-related initiatives
- Linking the choice of service staff to customer-related outcomes
Topic/Structure
- Customer data benchmarking
- Service quality analytics
- Customer experience analytics
- Product and service value analytics
- Value enhancement analytics
- Pricing analytics
- Customer segment analytics
- Customer outcome analytics
Assessment
Participants are required to take an assessment at the end of the three-day workshop using the provided Microsoft Excel, SPSS, and PERMAP software.
Participants should have a fair degree of numerical literacy. They will acquire a working knowledge of SPSS and PERMAP through the programme.
CERTIFICATION
Upon meeting the attendance and assessment criteria, participants will be awarded a digital certificate. Please refer to our course policies to view the attendance and assessment criteria.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$981 (After SSG Funding 70%) |
$381 (After SSG Funding 70% |
$981 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$381 (After SSG Funding 70% |
$381 (After SSG Funding 70% |
$381 (After SSG Funding 70% |
|
International Participant |
$3,270 (No Funding) |
$3,270 (No Funding) |
$3,270 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
Next Intake: 5, 6 & 7 Nov 2025 [Open for Registration]
Testimonials
