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Develop a Regional Business Plan

  • Innovation & Business Improvement
  • Basic
  • SkillsFuture
  • Short Courses
  • This module is part of (SCTP) Advanced Certificate in International Business

This module is conducted on-campus.

Next course starts on
To be advised
Fee
SGD2,616* (as low as SGD184.80 after maximum funding) Learn More
Duration

2 days

Level
Basic
Venue

Singapore Management University

Who Should Attend

  • Country General Manager
  • Regional Business Development Manager
  • Franchise Operations Manager
  • Management and Business Consultant
  • Regional Purchasing Manager

Overview

Apply Strategic Thinking to International Business

This course offers participants the opportunity to apply theoretical knowledge to practical strategic decision-making. Through an immersive capstone project, participants will engage in a simulated business environment, tackling key areas such as strategic planning, market research, and international sales and distribution strategies. 

Under the guidance of experienced trainers, learners will leverage their expertise to develop a regional business proposal as part of the capstone project. This hands-on experience provides participants with the practical skills and knowledge needed to confidently plan for international expansion, equipping them to navigate the challenges and opportunities of global markets.

Learning Objectives

At the end of the 2-day course, participants will be able to:

  • Demonstrate practical application of theories and frameworks like Business Model Canvas, Social, Technological, Economic, Environmental, Political, Legal, and Ethical (STEEPLE) analysis and Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis
  • Formulate a business proposal that includes strategic planning, market research, basic financial projections, international sales & distribution strategies and overseas business expansion plans
  • Contribute to and lead different components of the proposal, overcome challenges, and present as a team in a simulated business environment

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of every module. The mode of assessment varies depending on the modules and it will be either an online quiz or group presentation.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment for each of the 6 modules in order to be eligible for programme funding and to be awarded the digital (SCTP) Advanced Certificate in International Business issued by Singapore Management University. 

Fee Table

PARTICIPANT PROFILE

SELF-SPONSORED

Singapore Citizen < 40 years old

Permanent Resident

$784.801

Singapore Citizen ≥ 40 years old4

$304.802

Singapore Citizens who qualify for AFS

$184.803

All prices include 9% GST
1 Up to 70% course fee funding
2 Up to 90% course fee funding under SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
3 Up to 95% course fee funding under Additional Funding Support ("AFS") where participants must be:

  • Singapore Citizens; and
  • Long-term unemployed individuals (6 months or more); or
  • Individuals in need of financial assistance [ComCare Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients]; or
  • Persons with disabilities

4 SkillsFuture Level-Up Programme for Mid-Career Individuals (NEW)
A SkillsFuture Credit (Mid-Career) top-up of $4,000 will be provided to Singaporeans aged 40 years and above to further offset out-of-pocket course fees for this programme. 

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).

Workfare Skills Support Scheme

From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Intake Information

Next Intake: To be advised

Trainers

Tonya Tan
Founder & Business Sustainability Enabler
World Future Enterprises
Tonya Tan
Founder & Business Sustainability Enabler
World Future Enterprises

Tonya is recognised as an Influential Womenpreneur in Middle East Retail 2024 and awarded Top 10 Retail Leader in 2023 by CEO Insight Asia. Further exemplified by her role as an appointed member of the Saudi-Singapore Business Council in Singapore Business Federation. She was deployed to Neom, The Line project, which reimagines the future cities of tomorrow and she organised business delegation trip, facilitated along with the Ministerial visit, and business leaders for commercial opportunities in the Kingdom of Saudi Arabia. Tonya's dedication to internationalisation is evident in her ownership of a boutique management consultancy specialising in branding, public relations, marketing events, and expeditions tailored to propel businesses to success in the GCC region.

Mayuresh Godse
Founder & Director
ContentFactory
Mayuresh Godse
Founder & Director
ContentFactory

Mayuresh is an experienced Content Architect and Digital Marketing Expert with over 20 years of entrepreneurial success. He founded ContentFactory, offering web content architecture and digital marketing services. With expertise across India, the USA, and Singapore, he has helped companies develop communication strategies for traditional and online media. His work includes successful campaigns for product launches, IPOs, corporate image building, and sales promotions, across various sectors such as IT, manufacturing, education, and finance. A Singapore Certified Management Consultant, Mayuresh also advises on digital marketing, business improvement, and strategy innovation.

Jeffrey Chua
Co-Founder and CEO
Millennium Enterprise
Jeffrey Chua
Co-Founder and CEO
Millennium Enterprise

Jeffrey, Co-founder and CEO of Millennium Enterprise, brings 20 years of industry experience, including over 12 years in management roles at Accenture, IBM, the Prime Minister’s Office, the Monetary Authority of Singapore (MAS), and UOB, where he led the Enterprise Data Governance Policy unit.

A former banker, he founded Millennium Enterprise in 2016, rapidly scaling it into a multi-million dollar e-commerce and product development company, earning recognition as one of Singapore’s Fastest Growing Companies and a spot in the Financial Times Asia-Pacific High-Growth list, with a CAGR of over 70%. Millennium Enterprise also won Amazon’s Go Global Seller of the Year award and was later acquired in a multi-million-dollar deal.

Jeffrey advises C-level executives and business owners on e-commerce expansion and M&A, mentors at NUS and is an angel investor. He holds an MBA from Singapore Management University and completed the Advanced Management Programme at INSEAD.

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