Food and Beverage (F&B) Marketing Mastery: Year-round Strategies for Restaurant Success
- Artificial Intelligence
- Innovation & Business Improvement
This module is conducted in person and delivered in Mandarin.
2 Full Days (Weekdays)
Who Should Attend
Restaurant founders and executives.
PREREQUISITES
There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.
Overview
餐饮如何做营销？- 全年营销课
1. 餐饮企业如何做营销？如何策划营销活动？
2. 营销活动如何落地执行更有效？
通过本次课程，解决餐饮企业切中顾客需求做出有效的营销方案。
Elevate your restaurant's market presence with this course. The course provides comprehensive insights into effective marketing strategies tailored for the F&B industry. Learn how to engage customers, build brand loyalty, and drive sales throughout the year with targeted campaigns and digital innovation. Whether you're introducing a new restaurant or looking to boost an established brand, this course offers the tools you need to craft a successful marketing plan that resonates with your audience and maximises profitability. By the end of this course, participants will be equipped to address the specific marketing needs of the restaurant industry, crafting and executing campaigns that directly meet customer demands and drive business growth.
Learning Objectives
在为期两天的课程结束后，学员将能够：
• 学习如何有效推广餐饮品牌，包括策划并制定具影响力的营销活动，精准触达目标客群
• 掌握执行营销活动的实用技巧，确保策略高效落地，最大化品牌曝光与顾客参与度
At the end of the 2-day module, participants will be able to:
- Learn how to effectively market your restaurant business, including how to plan and develop impactful marketing campaigns that resonate with your target audience
- Gain practical skills in implementing marketing activities that ensure your strategies are executed efficiently and effectively, maximising reach and customer engagement
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$654 (After SSG Funding 70%) |
$254 (After SSG Funding 70% |
$654 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
|
International Participant |
$2,180 (No Funding) |
$2,180 (No Funding) |
$2,180 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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*Online registration will close 5 calendar days before the course start date
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