Graduate Certificate in Media Communication and Strategy Module 3: Promotional Copywriting

Digital Marketing & Comms
Innovation & Business Improvement

Next Intake: 16 Jan 2025 (Thu)

Basic
SkillsFuture
Short Courses
This module is part of Graduate Certificate in Media Communication and Strategy

This module is conducted in-person.

Next course starts on

16 Jan 2025 (Thu) See Full Schedule

Fee

SGD2,180* (as low as SGD254 after maximum funding) Learn More

Duration

2 days
Weekdays (9am - 5pm)

Level

Basic

Who Should Attend

Working professionals from Communications and PR, and Media and Marketing
Those interested in creating and managing social media content
Individuals who intend to change industry and work in media

PREREQUISITES:

Participant should have at least a Bachelor's Degree or Diploma with at least 3 years of working experience
Participants must have a good grasp of English

Overview

The pervading misconception is that a promotion for a product, brand or programme is only a shortened version of the original video that had been created or to create only a shortened version of what is required. What this fails to take into consideration is the need to factor in the media and platform used for the promotion, the action point that is required from the consumer and the ability to capture attention in a matter of seconds.

This module aims to give participants an understanding of language, concepts and structure for promotional copywriting and creation across platforms. How writing short is both an art and science with the tools, transmedia concepts and targeting that will move the consumer from “so what about it?” to “count me in” in a matter of seconds.

Learning Objectives

Understand the key concepts, language and structure for promotional writing
Acquire a framework for story-telling across transmedia platforms
Apply the tools and techniques to craft their own promotional video and copy

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$654

(After SSG Funding 70%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$654

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$254

(After SSG Funding 70%
+ MCES Funding 20%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$254

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$2,180

(No Funding)

$2,180

(No Funding)

$2,180

(No Funding)

All prices include 9% GST

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll