Internationalisation Series: Learning ABC - Artificial Intelligence, Data, and Digital, Beauty, and Creative Industries in South Korea
- Artificial Intelligence
- Innovation & Business Improvement
- Internationalisation
Pre-trip workshops (On-campus): 2 weeknights (7pm - 10.30pm)
6 days in South Korea
(See programme details under Topic/ Structure)
Who Should Attend
- Entrepreneurs and startup founders aiming to extend their market presence to South Korea or looking to incorporate elements of the ABC industries in their own businesses
- Business leaders and executives interested in regionalising advanced technologies, beauty trends, and creative innovations from South Korea to their home markets
- Individuals keen to comprehend the rapid advancement and influence of the ABC sectors in South Korea that are shaping everyday life and global trends
Overview
South Korea, renowned for its rapid technological advancements and trend-setting beauty and creative industries, offers a wealth of knowledge for businesses aspiring to gain a competitive edge.
Artificial Intelligence, Data, and Digital in Korea
Gain insights into the Artificial Intelligence, Big Data, and Digital sectors, unpacking how South Korean companies have harnessed these technologies to foster innovation and efficiency.
Beauty Industry in Korea
Delve into the global influence of K-beauty, examining the business models of successful K-beauty companies, their product development strategies, branding, and global expansion techniques.
Creative Industry in Korea
Uncover the dynamic world of South Korea's creative industries, with particular emphasis on K-pop and K-drama. Discover how these sectors have evolved into cultural phenomena, propelling the Korean Wave (Hallyu), and influencing global consumer behaviour.
Overall, this programme offers a unique learning opportunity to understand the strategic business decisions driving South Korea's success across these diverse sectors.
Learning Objectives
At the end of the course, participants will be able to:
- Develop industry insights on AI, Beauty, and Creative Industries in South Korea
- Acquire skills to identify opportunities in Emerging Tech, Beauty, and Creative Sectors
- Master benchmarking strategies for business success
- Build and leverage networks in South Korea's business ecosystem
- Learn to navigate pitfalls in international business expansion
Topic/Structure
Pre-Trip Workshop
Session A:
- Introduction
- Meet the Trainer, Programme Manager, and fellow Participants
- Exploring the ABC Industries in South Korea
- A – Artificial Intelligence, Data, and Digital
- B – The K-Beauty Phenomenon
- C – Creative Industries (The Rise of K-Pop and K-Drama)
- Course Logistics
- The Course Objectives
- Briefing for the South Korea Trip
Session B:
- Understanding South Korea
- Unpacking How South Korea became Asia's Silicon Valley and Hollywood
- Exploring Cultural and Historical Background
- Understanding South Korea’s Economic Powerhouse (Fueled by Soft Power)
- Previewing the Companies We Will Visit
- Business Profiles and Contexts
- Overview of South Korean Business Culture and Practices
Learning Journey: Business Trip to South Korea
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*All schedules, itineraries, and business events are subject to availability and changes. Flight tickets, travel insurance, and VISA (if required) will be covered by participants.
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Fee Table
| COMPANY-SPONSORED | |||
PARTICIPANT PROFILE | SELF-SPONSORED | SME | NON-SME |
Singapore Citizen < 40 years old Permanent Resident LTVP+ | $2,943 (After SSG Funding 70%) | $2,243 (After Maximum Funding) | $2,943 (After SSG Funding 70%) |
Singapore Citizen ≥ 40 years old | $2,243 (After Maximum Funding) | $2,243 (After Maximum Funding) | $2,243 (After Maximum Funding) |
International Participant | $9,810 (No Funding) | $9,810 (No Funding) | $9,810 (No Funding) |
All prices include 9% GST
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
Pre-Trip Workshops: 26 Sep & 3 Oct 2025 [Open for Registration]
Overseas Dates: 6 Oct - 11 Oct 2025
