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Internationalisation Series: An Outside-In Approach to Sustainable Business Growth, Taiwan

  • Innovation & Business Improvement
  • Internationalisation
Next Intake: 13 Oct 2025 (Mon)
  • Basic
  • SkillsFuture
  • Short Courses
  • This module is part of Internationalisation Series

This module is conducted in-person.

Next course starts on
13 Oct 2025 (Mon) See Full Schedule
Fee
SGD8,393* (as low as SGD977.90 after maximum funding) Learn More
Duration
  • 5 days in Taiwan
Level
Basic

Who Should Attend

  • Business owners
  • Business senior leadership teams – regardless of functional area
  • Anyone responsible for business strategy

Overview

Singapore businesses are similar in that they pursue sustainable and profitable business growth, while making valiant efforts to overcome the strategic and operational impediments of the local market – high costs, poor talent attraction and small market size. Where possible, most try their best to take advantage of the support which Singapore government agencies provide to offset the costs of training and acquiring additional skills and knowledge.

Despite their best efforts, there inevitably remains critical gaps in strategy, capabilities and operational excellence. The focus tends to be on continuously improving their product or service, without paying enough attention to whether that improvement strengthens their competitive advantage. As such, it is crucial for business leaders to take an outside-in approach. This would help the company be more aware of the external environment, that includes evolving customer needs and wants, the competitive frame, longer-term sectoral trends, and changing social and market conditions.

The specific context of taking an outside-in approach for this course is to gain deeper learning and insights from businesses in another market. The chosen market, Taiwan, has a market environment with some common characteristics to Singapore’s. Taiwan Small Medium Enterprises (SMEs) number 1.38 million, that is 97% of all enterprises in that market. They employ 78% of the workforce. More importantly, Taiwan SMEs have found practical and innovative solutions to overcome the challenges and support sustainable growth.
 

Learning Objectives

At the end of the course, participants will be able to:

  • Appreciate the similar and different growth challenges Taiwan SMEs face
  • Understand how Taiwan SMEs overcome growth challenges through innovative solutions
  • Obtain deep and actionable insights that would help them develop practical solutions to their own growth challenges
  • Develop an MVP based on insights and learning from Taiwan SMEs
  • Open lines of communication and learning with targeted Taiwan SMEs – networking

Topic/Structure


*All schedules, itineraries, and business events are subject to availability and changes. Flight tickets, travel insurance, and VISA (if required) will be covered by participants.

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Calculate Programme Fee

Click here for more infomation about SkillsFuture Credits (Not applicable for Company-sponsored participants)
For PSEA - Available only for Singapore Citizen below 31 (Not applicable for Company-sponsored participants)

Total Program Fee: SGD0.00

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$2,517.90

(After SSG Funding 70%)

$977.90

(After SSG Funding 70%
+ ETSS Funding 20%)

$2,517.90

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$977.90

(After SSG Funding 70%
+ MCES Funding 20%)

$977.90

(After SSG Funding 70%
+ ETSS Funding 20%)

$977.90

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$8,393

(No Funding)

$8,393

(No Funding)

$8,393

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).

Workfare Skills Support Scheme

From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

  • Organisation must be registered or incorporated in Singapore
  • Employment size of not more than 200 or with annual sales turnover of not more than $100 million
  • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  • Trainees must be Singapore Citizens or Singapore Permanent Residents
  • Trainees must not be a full-time national serviceman
  • Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here. 

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

Intake Information

 

This module is conducted in-person.

Course

Dates

INTAKE 13 - 17 Oct 2025 [Open for Registration]


Overseas Programme:

 Arrive in Taiwan:12 Oct 2025
 Programme:13 - 17 Oct 2025
 Depart from Taiwan:18 Oct 2025

 

*Online registration will close 1 calendar month before the programme start date

Trainers

Aaron Boey
Group Chief Executive Officer
Eu Yan Sang International Ltd
Aaron Boey
Group Chief Executive Officer
Eu Yan Sang International Ltd
Aaron, former Group CEO of Eu Yan Sang International, now serves as a Senior Advisor to Tower Capital Asia. With a rich background in marketing, sales, and general management, he's held executive positions at Levi Strauss & Co, Philips Consumer Electronics, and Asia Pacific Breweries. Aaron's contributions extend to the public sector, where he's been involved in various committees and boards, including the Singapore Tourism Board and the Singapore Economic Strategies Committee. He's currently coaching SMEs as part of the SMU/ESG Enterprise for Leadership programme since 2020.
Benjamin Ho
Chairman
Far Eastern Apparel Company
Benjamin Ho
Chairman
Far Eastern Apparel Company
Benjamin is an international market expert, began his career in Singapore with global advertising agencies, eventually rising to Director of Client Services and Operations. He then spent three decades in Greater China and the Asia-Pacific, holding leadership roles at Motorola Asia Pacific and Far EasTone Telecommunications in Taiwan. In 2012, he became Chief Marketing Officer at HTC, overseeing global marketing strategy and brand management. Since 2014, Ben has pursued entrepreneurship and business coaching, while advising the Far Eastern Group. He currently serves as Chairman of Far Eastern Apparel Company, leveraging his extensive experience in marketing, innovation, and driving business growth across diverse markets in the region.

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