Internationalisation Series: Tokyo's Food and Beverage (F&B) Industry – Exploring Japanese Culinary Culture and Innovation
- Innovation & Business Improvement
- Internationalisation
5 days in Tokyo
Who Should Attend
- Business owners of Food and Beverages (F&B), including F&B retail, food services, wholesalers, and traders
Overview
This program offers a dynamic blend of expert-led lectures, company visits, and interactive discussions with industry pioneers.
Participants will gain deep insights into Japan’s F&B economic landscape, uncover the secrets behind century-old food enterprises, and explore cutting-edge innovations in food technology, automation, and AI-driven solutions.
Key highlights include:
- Company visits to industry giants, where participants will explore their innovation strategies, sustainability practices, and global expansion models.
- An insider look premier food and beverage trade shows, showcasing emerging trends, novel ingredients, and breakthrough technologies shaping the future of F&B.
- A deep dive into Japan’s automated retail revolution, featuring advanced vending machine ecosystems and outlet management success, illustrating how AI and consumer analytics drive efficiency and profitability.
- Engaging sessions on leveraging e-commerce platforms for international F&B brand expansion.
- Thought-provoking discussions with local F&B business leaders, gaining first-hand insights into Japan’s customer-centric culture, branding strategies, and innovation-driven growth.
Designed to merge tradition, technology, and global strategy, this transformative experience equips participants with actionable insights to elevate their F&B businesses in an increasingly competitive landscape.
Learning Objectives
At the end of the course, participants will be able to:
- Understand Japan’s F&B Business Ecosystem – Analyse the key factors behind the success and longevity of Japan’s top food and beverage enterprises, including their business models, sustainability efforts, and customer-centric approaches.
- Explore Innovation & Technology in F&B – Examine cutting-edge advancements in food technology, automation, AI-driven retail solutions, and vending machine ecosystems, and assess their potential applications for business growth.
- Leverage E-Commerce & Global Expansion Strategies – Gain insights into how Japanese F&B brands successfully scale internationally through various platforms and learn best practices for digital marketing and cross-border trade.
- Gain Market & Consumer Insights – Develop a deep understanding of Japanese consumer behaviours, food trends, and ecosystem through site visits, expert discussions and networking
Topic/Structure
5 days overseas programme conducted in Tokyo
* All schedules, itineraries, and business events are subject to availability and changes. Flight tickets, travel insurance, and VISA (if required) are covered by participants.
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Fee Table
| COMPANY-SPONSORED | |||
PARTICIPANT PROFILE | SELF-SPONSORED | SME | NON-SME |
Singapore Citizen < 40 years old Permanent Resident LTVP+ | $2,616 (After SSG Funding 70%) | $1,216 (After Maximum Funding) | $2,616 (After SSG Funding 70%) |
Singapore Citizen ≥ 40 years old | $1,216 (After Maximum Funding) | $1,216 (After Maximum Funding) | $1,216 (After Maximum Funding) |
International Participant | $8,720 (No Funding) | $8,720 (No Funding) | $8,720 (No Funding) |
All prices include 9% GST
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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