Luxury Marketing Masterclass: Uncover the Secrets of Luxury Branding and Consumer Psychology
- Digital Marketing & Comms
This programme is conducted on-campus.
2 days
Weekday (9am - 6pm)
Singapore Management University
Who Should Attend
- High-End Retailers
- Boutique Owners
- Luxury Service Providers
- Brand Managers
- Public Relations Professionals
- Event Directors
- Marketing Directors
- Sales Directors
- Entrepreneurs
- Cultural Analysts
- Graduates Passionate about High-End Brand Management
Overview
Participants will gain invaluable insights into the cultural nuances and dynamic consumer trends driving the ascent of luxury markets in Asia. Furthermore, they will master the art of engaging with the discerning new generation of luxury consumers, seamlessly blending tradition with innovation to maintain resonance and relevance in a swiftly evolving landscape.
Learning Objectives
At the end of this 2-day course, participants will be able to:
- Develop a comprehensive understanding of luxury marketing principles and practices
- Investigate the historical trajectory and contemporary positioning strategies employed by luxury brands
- Gain insights into the psychology of luxury consumers and how it drives marketing strategies
- Analyse the impact of digital transformation and emerging consumer trends on luxury marketing
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$719.40 (After SSG Funding 70%) |
$279.40 (After SSG Funding 70% |
$719.40 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$279.40 (After SSG Funding 70% |
$279.40 (After SSG Funding 70% |
$279.40 (After SSG Funding 70% |
|
International Participant |
$2,398 (No Funding) |
$2,398 (No Funding) |
$2,398 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
Next Intake: 27 & 28 May 2025 [Open for Registration]
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