Marketing with Xiao Hong Shu (XHS): Strategies for Increasing Your Chinese Customers and Business Expansion
- Digital Marketing & Comms
This programme is conducted on-campus.
1 day
Weekday (9am - 6pm)
Singapore Management University
Who Should Attend
- SMEs and MNCs who want to reach Chinese consumers in China or Chinese consumers in Singapore and beyond (e.g. South East Asia)
- Marketing professionals who want to reach out to a new sector of consumers
- Product managers who want to explore new ways to reach out to Chinese consumers
- Professionals who want to be a Key Opinion Leader in the Chinese market
Overview
In this course, find out how this app giant equips marketers with practical insights and hands-on experience to engage like-minded shoppers for amplified reach and business expansion. Participants will learn how to get started on XHS, mastering techniques to attract Chinese consumers, curate compelling content, and foster community engagement to convert users into loyal customers.
Learning Objectives
- To understand the top cross-border tool Xiao Hong Shu, and how it can help in business expansion
- To learn various cost-effective marketing tips to acquire target customers through Xiao Hong Shu
- To gain hands-on experience on the usage of China’s top cross-border tool Xiao Hong Shu, to expand sales channels and build solid relationship with clients
Topic/Structure
- Overview of Xiao Hong Shu (XHS) and its importance and relevance for your business
- Understand the different types of XHS tools and select the right one for your business
- Learn to create killer content that attract and draw your target audience
- Marketing tactics to get more leads for your business (paid and unpaid methods)
- Engage and follow up with hot leads within 48 hours
- Learn how other businesses achieved effective outcomes through XHS marketing
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$359.70 (After SSG Funding 70%) |
$139.70 (After SSG Funding 70% |
$359.70 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$139.70 (After SSG Funding 70% |
$139.70 (After SSG Funding 70% |
$139.70 (After SSG Funding 70% |
|
International Participant |
$1,199 (No Funding) |
$1,199 (No Funding) |
$1,199 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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