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Middle Managers’ Role in Strategy Implementation – The Lynchpin of Success

  • Innovation & Business Improvement
  • Leadership & Management
Next Intake: 15 Jul 2025 (Tue)
  • Intermediate
  • SkillsFuture
  • Short Courses
Next course starts on
15 Jul 2025 (Tue) See Full Schedule
Fee
SGD926.50* (as low as SGD107.95 after maximum funding) Learn More
Duration

1 Day

Level
Intermediate

Who Should Attend

This course is suitable for supervisors and middle managers who wish to enhance their skills in:

• Translating the strategy into day-to-day actions.

• Guiding employees through the transition.

• Driving the right actions across the organization.

• Providing feedback on the implementation's progress to people both above and below them.

We recommend that you take this 1-day course, and then move on to the complementary 2-day course: Strategic Implementation Toolkit: An Essential Guide for Middle Managers.

Overview

A results oriented workshop designed to enhance middle managers' capabilities in translating strategy into actions.

Not enough attention is paid to the role of middle managers in implementing strategy, which contributes to its poor success rate.


Senior leaders are responsible for crafting strategy and middle managers are the lynchpin of success. But they are often ignored.


This course is designed to enhance and reinforce middle managers’ capabilities in translating strategy into the business. It provides powerful techniques, tips and a framework to support the middle managers; that is often missing.

The course was initially developed and designed in 2014 as a public offering for Singapore Management University. It continues to be conducted every year due to its popularity, easy to adopt tools and contributing success to assisting organizations in their implementation.

Middle managers in strategy implementation are often called the thermal layer as they absorb both the senior managers inputs and the frontline feedback. They are the lynchpin who translate the strategy into what it means for the frontline and also provide the feedback to senior leaders on the progress being made.

The opening of the course immediately addresses the question that middle managers can influence change and explains how they can do it. The participants then receive 6 powerful tips that allows them to support and drive the implementation. In the second part of the morning the course explains the eight areas for excellence in, that make up the Implementation Compass™ framework.

In the afternoon the participants assess themselves in their digital maturity. The majority of the afternoon then focuses on the Harvard listed DBS bank case study, written by the course facilitator.

Topic/Structure

1. How Middle Managers Influence Change

Middle managers can make the difference between success and failure; therefore, ignoring their role in implementing the strategy can be catastrophic. The workshop opens by addressing the question, “Can middle managers influence change and if yes, ‘how’?” It explains how they can create success by using their influence to change attitudes and actions, and emphasizes that it takes small changes, by lots of people that creates big change.

2. Six Tips for Success

Middle managers need to explain to their teams why people should work differently, as by definition a new strategy means working differently. From Bridges’ (the facilitators company) research over the years and their work with clients, six powerful tips have been developed. They include for example, “Less is More”, “Small Actions” and “Give People a Choice”. The tips are explained using research, puzzles, stories and examples.

3. Understanding the Implementation Challenge

A framework is needed to guide people through the implementation journey and identify the right actions. Organizations are guilty of repeating the same mistakes when implementing strategy. This session explains why more implementations fail than succeed. It shares the framework used by organizations around the world, called the Implementation Compass™. This framework explains the eight areas required for excellence in execution through stories and examples.

4. Digital Maturity Assessment

Many implementations today involve digitalization. This online assessment allows participants to understand which of the three stages they are at in their digital maturity - Reacting, Embedding or Strategizing. More importantly, immediately upon finishing the assessment they receive a report with recommendations on how they can enhance their digital maturity by reading articles, listening to podcasts or watching videos.

5. Lessons Learned from DBS Case Study

Case studies are an integral part of any participant’s learning. Participants receive the case study as a pre-reading assignment. This final session helps participants learn from DBS Bank about how they implemented their strategy and highlight all the key learning from the of course. Participants share and discuss learning and ideas. They then apply the key lessons to their own organization. DBS bank successfully transformed to the world's best bank by leveraging digitalization. The leaders created a purpose that aligned the whole organization and worked with their middle managers to drive the right actions across every part of the bank.

Assessment

Participants have to meet a minimum attendance rate of 75% and have to complete all assessment(s) required by the course. Only upon meeting the minimum attendance and passing the assessment will participants be issued a Certificate of Completion.

Participants who fail the assessment will be given a chance for re-assessment at a fee of SGD100.00 (excluding prevailing GST). Each participant is allowed 1 re-assessment. The re-assessment has to be taken within 7 calendar days from the end of the course date.  It will be held on a weekday specified by SMU Academy and conducted during office hours. Please note that re-assessment fees are not supported by SSG Funding.

Participants who meet the minimum attendance rate but do not achieve a pass for the assessment will be issued a Certificate of Participation.

Participants are required to bring their laptop to access the course materials, class exercises and individual assessment(s). 

Calculate Programme Fee

Click here for more infomation about SkillsFuture Credits (Not applicable for Company-sponsored participants)
For PSEA - Available only for Singapore Citizen below 31 (Not applicable for Company-sponsored participants)

Total Program Fee: SGD0.00

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$277.95

(After SSG Funding 70%)

$107.95

(After SSG Funding 70%
+ ETSS Funding 20%)

$277.95

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$107.95

(After SSG Funding 70%
+ MCES Funding 20%)

$107.95

(After SSG Funding 70%
+ ETSS Funding 20%)

$107.95

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$926.50

(No Funding)

$926.50

(No Funding)

$926.50

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).

Workfare Skills Support Scheme

From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

  • Organisation must be registered or incorporated in Singapore
  • Employment size of not more than 200 or with annual sales turnover of not more than $100 million
  • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  • Trainees must be Singapore Citizens or Singapore Permanent Residents
  • Trainees must not be a full-time national serviceman
  • Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here. 

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

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Trainers

ROBIN SPECULAND
Global Pioneer and Specialist in Strategy & Digital Implementation
Bridges Business Consultancy Int, Singapore
ROBIN SPECULAND
Global Pioneer and Specialist in Strategy & Digital Implementation
Bridges Business Consultancy Int, Singapore
Robin Speculand, a global pioneer in strategy and digital implementation, is renowned for transforming organisations with innovative approaches. As a sought-after consultant and keynote speaker, he founded three companies and three business associations. In 2000, he founded Bridges Business Consultancy Int to address the gap between strategy and implementation. He co-founded the Strategy Implementation Institute and Digital Leadership Specialists. His methodologies include the Implementation Compass™ and the Ticking Clock© Model. He shifted focus to digital transformations in 2014, supporting early adopters like the world's best bank and largest luxury company. His work has been featured in global media and recognised with awards. Named a GlobalScot, he competes in Ironman events outside work.

Testimonials

It has provided a practical and tested framework to implement strategy meaningfully and effectively.
Wu Tuck Leong
Head of Risk &amp; Compliance
Emirates National Oil Company (Singapore)
Unravel many insights about better middle management.
Andrew Mun
IT Infrastructure Manager
Chubb Pacific Underwriting Management Services
Give me a fresh perspective on strategy and implementation in an R&D organisation.
Lai Kin Seng
HAPL
DSO National Laboratories
A more systematic way of improving implementation, especially the role of the leaders and middle managers. I like the “Square Wheel” analogy.
Koh Kok Sin
Director (OD &amp; Admin)
NTUC FairPrice
The ability to implement a strategy well is crucial to the success of the strategy. The implementation compass is a very valuable tool.
Jasmine Teo
Group CSR Manager
SingTel
Given me a check and balance on what I am adopting. It will definitely help my organisation.
Eric Wan
Sales Manager
Jason Electronics Pte Ltd
It’s an eye opener to know how important is the role of middle manager in strategy implementation.
Joey Oh
Senior Property Executive
DTZ Facilities &amp; Engineering (S) Limited
The course's content is interesting, and Robin is an outstanding facilitator who generously shared his extensive experience in strategic transformation.
Irwanta Salim @ Lin Xiu Wan
Senior Course Manager, Communication Design
Institute Of Technical Education
The trainer himself was the greatest value as his delivery was engaging and very interactive.
Jasmynne Shi
Senior Executive, Awareness, Communications &amp; Education
Breast Cancer Foundation
Robin is an excellent instructor who goes above and beyond by providing what most courses lack - case studies! These case studies are highly relevant and offer practical insights into how companies address and solve issues. Robin's teaching style is engaging, and he provides numerous relevant examples. The course is easy to follow and offers valuable insights.
Daphne Ng
Assistant Manager
RySense Ltd
Value in making it so clear that the implementation is key!
Sharon Tan
Vice President, HR/OD Asia
Grohe Pacific Pte Ltd
The programme helps to visualise how managers can implement strategies in a more effective way.
Nafisah Binte Zakari
Senior Executive, Singapore Mediation Centre
Singapore Academy of Law

Additional Details

​​Certified Professional Business Manager (CPBM)

This programme is part of Certified Professional Business Manager. Participants who successfully complete 6 courses/modules with a minimum of 15 training days, from a list of qualifying programmes (terms and conditions apply) within 5 years will receive the Certified Professional Business Manager (CPBM). For example:

Please click here for CPBM details and list of qualifying programmes.

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