Professional Certificate in Business Coaching Module 3: Business and Leadership Coaching Competencies
- Innovation & Business Improvement
3 days per module*
*Participants are required to clock in substantial training hours outside of the 3 days for certification purposes. Please reach out to cps@smu.edu.sg for more details.
Who Should Attend
Senior leaders, managers and business professionals, who are keen to support another professional’s development through coaching; Existing coaches who wish to enhance their business coaching offer.
Pre-requisites:
Participants should have, at a minimum, tertiary qualifications and at least 7 years of business/organizational experience with interests in Business Coaching.
Overview
Great leadership and effective coaching begins with keen awareness of own strengths, development areas, emotions, and understanding of human behaviours.
This module focuses on equipping participants with the business coaching competencies to understand the broader/generic developmental, political, commercial and environmental conditions the clients and their organizations operate in, to maximize the business performance of people around them.
Module 3 is the third element of the WABC Accredited (Level 1 - RCC)TM Professional Certificate in Business Coaching Program. Those who complete and pass all 4 modules are eligible to receive the Registered Corporate CoachTM (RCC)TM credential and become members of the Worldwide Association of Business CoachesTM (WABC)TM.
Learning Objectives
At the end of the 3-day module, participants will be able to:
- Discover the impact of an effective coaching session using Narrative coaching technique and approaches
- Apply WABC core business and leadership coaching competencies that include:
- Leadership knowledge and credibility
- Alignment (understanding business and displaying a strong grounding in business knowledge and competency)
- Creating and maintaining partnerships with all stakeholders in the business coaching process
- Understanding organizational behaviour and organizational development principles
- Tap into their intuition and experience the power of silence in a coaching session
- Be able to use humour, give objective feedback in a non-judgmental manner, take risk and enter the unknown to fully support their coachee(s)
Topic/Structure
- Maximize performance as a leader
- Cultivating 6 key business coaching skills
- Understand Narrative Approach to Coaching
- Coaching effectively through
- Facilitating the Personal Transformation
- Effective Leadership Coaching – Building a culture of change, exploration, and challenges
Assessment
There will be a presentation or written assessment for each module.
Participants have to meet a minimum attendance rate of 75% and have to complete all assessment(s) required by the course. Only upon meeting the minimum attendance and passing the assessment will participants be issued a Certificate of Completion.
Participants who fail the assessment will be given a chance for re-assessment at a fee of SGD100.00 (excluding prevailing GST). Each participant is allowed 1 re-assessment. The re-assessment has to be taken within 7 calendar days from the end of the course date. It will be held on a weekday specified by SMU Academy and conducted during office hours. Please note that re-assessment fees are not supported by SSG Funding.
Participants who meet the minimum attendance rate but do not achieve a pass for the assessment will be issued a Certificate of Participation.
Participants are required to bring their laptop to access the course materials, class exercises and individual assessment(s).
In order to be awarded with the Professional Certificate in Business Coaching, participants are required to complete all 4 modules, in sequence, within 2 years.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$1,471.50 (After SSG Funding 70%) |
$571.50 (After SSG Funding 70% |
$1,471.50 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$571.50 (After SSG Funding 70% |
$571.50 (After SSG Funding 70% |
$571.50 (After SSG Funding 70% |
|
International Participant |
$4,905 (No Funding) |
$4,905 (No Funding) |
$4,905 (No Funding) |
All prices include 9% GST
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
| INTAKE 4 | 23 - 25 Jun 2025 Day 1 & 2: 9am–5pm; Day 3: 9am–6pm | Open for Registration |
Participants are required to complete 4 modules (Module 1 - 4) in sequence and it is the participant's responsibility to ensure this.
*Participants are required to clock in substantial training hours outside of the 3 days for certification purposes. Please reach out to cps@smu.edu.sg for more details.
Testimonials
Additional Details
Programme Registration
Applications will be reviewed by our Programme Admissions Committee. The decision made by the committee is final and no request to review the decision or reveal the considerations leading to the decision would be entertained.
Certified Professional Business Manager (CPBM)
This programme is part of Certified Professional Business Manager. Participants who successfully complete 6 courses/modules with a minimum of 15 training days, from a list of qualifying programmes (terms and conditions apply) within 5 years will receive the Certified Professional Business Manager (CPBM). For example:
Please click here for CPBM details and list of qualifying programmes.
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