Professional Certificate in Business Coaching

Innovation & Business Improvement

Next Intake: 22 Jan 2025 (Wed)

Basic
SkillsFuture
Full Certificates

Next course starts on

22 Jan 2025 (Wed) See Full Schedule

Fee

SGD21,255* (as low as SGD2,476.50 after maximum funding) Learn More

Duration

3 days per module*; Day 1 & 2: 9am–5pm; Day 3: 9am–6pm

*Participants are required to clock in substantial training hours outside of the 4-modules, each comprising 3 days for certification purposes. Please reach out to cps@smu.edu.sg for more details.

Level

Basic

Who Should Attend

Senior leaders, managers and business professionals, who are keen to support another professional’s development through coaching; Existing coaches who wish to enhance their business coaching offer.

Pre-requisites:

Participants should have, at a minimum, tertiary qualifications and at least 7 years of business/organizational experience with interests in Business Coaching.

Overview

The Worldwide Association of Business Coaches (WABC) defines Business Coaching as the process of engaging in regular, structured conversation with a client, with the goal of enhancing the client’s awareness and behaviour so as to achieve business objectives for both the client and their organization. This programme aims to support participants to obtain the Registered Corporate Coach^TM (RCC^TM) credential, as they build, formalise, and consolidate their skills to have effective coaching conversations as a leader to advance the performance and wellbeing of individuals, teams, and organisations through their coaching journey.

The Professional Certificate in Business Coaching comprises the following modules:

A WABC Accredited (Level 1 – RCC)™ Program

The WABC Accredited (Level 1 – RCC)™ mark means the program delivers the highest quality business coaching training in the world. To achieve this distinction, it participates in rigorous independent assessment and ongoing re-evaluation, designed exclusively for business coaching programs, to ensure the programme continues to offer high quality, evidence-based training rooted in real-world organizational and business needs. The program's graduates are eligible to receive the Registered Corporate Coach™ (RCC™) credential and become members of the Worldwide Association of Business Coaches™ (WABC™), the leading global association committed to driving business coaching excellence with robust, evidence-based practices.

Learning Objectives

Professional Certificate in Business Coaching Module 1: Coaching Essentials

At the end of the 3-day module, participants will be able to:

Apply core coaching competencies, such as building trusted relationships, active listening and asking appropriate questions
Demonstrate the WABC core competencies of a coach, such as professionalism and ethics, client focus
Be fully aware of the importance and necessity of having a coaching mindset and being a leader who is keen on people development
Be more aware of the importance of effective communication in coaching conversations

Professional Certificate in Business Coaching Module 2: Knowing Yourself as A Coach

At the end of the 3-day module, participants will be able to:

Apply WABC core coaching competencies effectively through:
Development of new insights to their (EQ) thoughts and feelings and understand how they affect behaviour
Establishing and developing trust, respect and care for their clients’ welfare and success
Providing effective feedback for their coachee to reflect
Receiving feedback from their coachee for personal growth and development
Coach for results using Science of Human Behaviour

Professional Certificate in Business Coaching Module 3: Business and Leadership Coaching Competencies

At the end of the 3-day module, participants will be able to:

Discover the impact of an effective coaching session using Narrative coaching technique and approaches
Apply WABC core business and leadership coaching competencies that include:
Leadership knowledge and credibility
Alignment (understanding business and displaying a strong grounding in business knowledge and competency)
Creating and maintaining partnerships with all stakeholders in the business coaching process
Understanding organizational behaviour and organizational development principles
Tap into their intuition and experience the power of silence in a coaching session
Be able to use humour, give objective feedback in a non-judgmental manner, take risk and enter the unknown to fully support their coachee(s)

Professional Certificate in Business Coaching Module 4: Registered Corporate Coach

At the end of the 3-day module, participants will be able to:

Establish their personal coaching frameworks and styles through enhanced practice of the coaching models and competencies acquired in the earlier 3 modules
Develop their coaching business or set up a coaching unit within their organization
Brand their coaching service/unit
Manage termination of coaching contracts/services
Complete a live Coaching session and be ready to become a Registered Corporate Coach RCC™ [WABC fees applies, which is not included in the course fee]

Topic/Structure

Assessment

There will be presentation or written assessments for each module.

Participants have to meet a minimum attendance rate of 75% and have to complete all assessment(s) required by the course. Only upon meeting the minimum attendance and passing the assessment will participants be issued a Certificate of Completion.

Participants who fail the assessment will be given a chance for re-assessment at a fee of SGD100.00 (excluding prevailing GST). Each participant is allowed 1 re-assessment. The re-assessment has to be taken within 7 calendar days from the end of the course date. It will be held on a weekday specified by SMU Academy and conducted during office hours. Please note that re-assessment fees are not supported by SSG Funding.

Participants who meet the minimum attendance rate but do not achieve a pass for the assessment will be issued a Certificate of Participation.

Participants are required to bring their laptop to access the course materials, class exercises and individual assessment(s).

In order to be awarded with the Professional Certificate in Business Coaching, participants are required to complete all 4 modules in sequence within 2 years.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$6,376.50

(After SSG Funding 70%)

$2,476.50

(After SSG Funding 70%
+ ETSS Funding 20%)

$6,376.50

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$2,476.50

(After SSG Funding 70%
+ MCES Funding 20%)

$2,476.50

(After SSG Funding 70%
+ ETSS Funding 20%)

$2,476.50

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$21,255

(No Funding)

$21,255

(No Funding)

$21,255

(No Funding)

All prices include 9% GST

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

Intake Information

	Face to Face at SMU
Professional Certificate in Business Coaching Module 1: Coaching Essentials	22 - 24 Jan 2025 Open for Registration
Professional Certificate in Business Coaching Module 2: Knowing Yourself as A Coach	24 - 26 Feb 2025 Open for Registration
Professional Certificate in Business Coaching Module 3: Business and Leadership Coaching Competencies	23 - 25 Jun 2025 Open for Registration
Professional Certificate in Business Coaching Module 4: The Business of Coaching	Online group coaching sessions (compulsory): 14 Jul 2025: 4.30 - 6pm 4 Aug 2025: 4.30 - 6pm 25 - 27 Aug 2025 (face-to-face classroom session) Open for Registration

Day 1 & 2: 9am–5pm; Day 3: 9am–6pm.

Participants are required to complete 4 modules (Module 1 - 4) in sequence and it is the participant's responsibility to ensure this.

Participants are required to clock in substantial training hours outside of the 3 days for certification purposes. Please reach out to cps [at] smu.edu.sg for more details.

Trainers

LAAKHVINDER KAUR

Senior Leadership Development Consultant

Additional Details

Programme Registration

Applications will be reviewed by our Programme Admissions Committee. The decision made by the committee is final and no request to review the decision or reveal the considerations leading to the decision would be entertained.

Certified Professional Business Manager (CPBM)

This programme is part of Certified Professional Business Manager. Participants who successfully complete 6 courses/modules with a minimum of 15 training days, from a list of qualifying programmes (terms and conditions apply) within 5 years will receive the Certified Professional Business Manager (CPBM). For example: