Professional Certificate in Business Coaching Module 4: The Business of Coaching
- Innovation & Business Improvement
3 days per module*
*Participants are required to clock in substantial training hours outside of the 3 days for certification purposes. RCC certification fees are not included in course fees stated. Please reach out to cps@smu.edu.sg for more details.
Who Should Attend
Senior leaders, managers and business professionals, who are keen to support another professional’s development through coaching; Existing coaches who wish to enhance their business coaching offer.
Pre-requisites:
Participants should have, at a minimum, tertiary qualifications and at least 7 years of business/organizational experience with interests in Business Coaching.
Overview
This module prepares participants to become a developer of their coaching business or to set up a coaching unit within their organisation, and to be ready for a live coaching practice exam as they acquire the credibility and knowledge of being a good business coach. The module builds on the 3 earlier modules to advance participants coaching practice as a Registered Corporate Coach. Participants will possess working knowledge of the workspace with its diversity and demonstrate leadership behaviours in ways that enables the client to enact these behaviours for themselves.
Module 4 is the fourth element of the WABC Accredited (Level 1 - RCC)TM Professional Certificate in Business Coaching Program. Those who complete and pass all 4 modules are eligible to receive the Registered Corporate CoachTM (RCC)TM credential and become members of the Worldwide Association of Business CoachesTM (WABC)TM.
Learning Objectives
At the end of the 3-day module, participants will be able to:
- Establish their personal coaching frameworks and styles through enhanced practice of the coaching models and competencies acquired in the earlier 3 modules
- Develop their coaching business or set up a coaching unit within their organization
- Brand their coaching service/unit
- Manage termination of coaching contracts/services
- Complete a live Coaching session and be ready to become a Registered Corporate Coach RCC™ [WABC fees applies, which is not included in the course fee]
Topic/Structure
- Coaching Mindset and Essential Coaching Tools and Techniques
- The Art and Science of Branding
- Coach as Leader and Developer of Own Business or Setting up A Coaching Unit within the Organization
- Multi-Cultural Issues and Diversity
- Effective Coaching for an Organization’s Goals and Needs
- Accreditation Matters
Assessment
There will be a presentation or written assessment for each module.
Participants have to meet a minimum attendance rate of 75% and have to complete all assessment(s) required by the course. Only upon meeting the minimum attendance and passing the assessment will participants be issued a Certificate of Completion.
Participants who fail the assessment will be given a chance for re-assessment at a fee of SGD100.00 (excluding prevailing GST). Each participant is allowed 1 re-assessment. The re-assessment has to be taken within 7 calendar days from the end of the course date. It will be held on a weekday specified by SMU Academy and conducted during office hours. Please note that re-assessment fees are not supported by SSG Funding.
Participants who meet the minimum attendance rate but do not achieve a pass for the assessment will be issued a Certificate of Participation.
Participants are required to bring their laptop to access the course materials, class exercises and individual assessment(s).
In order to be awarded with the Professional Certificate in Business Coaching, participants are required to complete all 4 modules, in sequence, within 2 years.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$1,962 (After SSG Funding 70%) |
$762 (After SSG Funding 70% |
$1,962 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$762 (After SSG Funding 70% |
$762 (After SSG Funding 70% |
$762 (After SSG Funding 70% |
|
International Participant |
$6,540 (No Funding) |
$6,540 (No Funding) |
$6,540 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
| INTAKE 3 | Online group coaching sessions (compulsory): 14 Jul 2025: 4.30 - 6pm 4 Aug 2025: 4.30 - 6pm
25 - 27 Aug 2025 (Face-to-face classroom learning) Day 1 & 2: 9am–5pm; Day 3: 9am–6pm | Open for Registration |
For Module 4, we have a pre-course Asynchronous component from 20 Aug to 22 Sep 2024. It must be completed by 22 Sep 2024 before the face-to-face session on 23 Sep 2024.
Participants are required to complete 4 modules (Module 1 - 4) in sequence and it is the participant's responsibility to ensure this.
*Participants are required to clock in substantial training hours outside of the 3 days for certification purposes. Please reach out to cps@smu.edu.sg for more details.
Testimonials
Additional Details
Programme Registration
Applications will be reviewed by our Programme Admissions Committee. The decision made by the committee is final and no request to review the decision or reveal the considerations leading to the decision would be entertained.
Certified Professional Business Manager (CPBM)
This programme is part of Certified Professional Business Manager. Participants who successfully complete 6 courses/modules with a minimum of 15 training days, from a list of qualifying programmes (terms and conditions apply) within 5 years will receive the Certified Professional Business Manager (CPBM). For example:
Please click here for CPBM details and list of qualifying programmes.
