Scaling Your Food and Beverage (F&B) Business: Tactics for Building Competitive Store Models
- Artificial Intelligence
- Innovation & Business Improvement
This module is conducted in person and delivered in Mandarin.
2 Full Days (Weekdays)
Who Should Attend
Restaurant founders and executives.
PREREQUISITES
There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.
Overview
如何打造有竞争力的门店模型？- 门店模型课
1、品牌定位
2、slogan设计
3、产品结构、菜单设计
4、爆款产品打造
5、品牌价值提炼
通过本次课程，可以让餐饮企业家掌握如何打造出有品牌力、有竞争力、盈利高、受顾客欢迎的餐饮门店模型。
Designed for food and beverage (F&B) owners, this course imparts essential skills to help their businesses forge a distinctive market presence in the new era. Learn to develop bestselling products and extract maximum brand value to captivate your target audience. With a focus on creating profitable and customer-loved dining experiences, this training will enable participants to craft a restaurant model that stands out in an increasingly competitive landscape. By the end of this course, participants will have the knowledge and skills needed to develop a restaurant model that is not only competitive and profitable but also popular with customers, ensuring sustained business success.
Learning Objectives
在为期两天的课程结束后，学员将能够：
• 掌握提炼与提升品牌内在价值的技巧，从而提升品牌对消费者与利益相关者的吸引力
• 深入了解如何构建产品组合及设计菜单，以兼顾客户偏好并最大化利润
• 掌握有效的品牌市场定位方法，吸引并留住目标客户群
• 学习撰写具有吸引力的品牌口号的原则，使其深入人心并提升品牌识别度
• 探索打造热销产品的策略，使其成为顾客喜爱、促进销售的产品
At the end of the 2-day module, participants will be able to:
• Master techniques to distill and enhance the intrinsic value of their brand, increasing its appeal to consumers and stakeholders
• Gain insights into structuring their offerings and designing menus that maximise profit while appealing to customer preferences
• Understand how to effectively position their brand in the market to attract and retain their target customer base
• Learn the principles of crafting compelling slogans that resonate with customers and enhance brand recognition
• Discover strategies for developing standout products that become customer favourites and drive sales
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$654 (After SSG Funding 70%) |
$254 (After SSG Funding 70% |
$654 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
|
International Participant |
$2,180 (No Funding) |
$2,180 (No Funding) |
$2,180 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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*Online registration will close 5 calendar days before the course start date
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