TikTok Marketing and Ads for Business
- Digital Marketing & Comms
- Innovation & Business Improvement
This programme is conducted on-campus.
2 days
Weekdays (9am - 6pm)
Who Should Attend
This course is designed for business owners, solopreneurs, trainers, coaches and consultants who are seeking to acquire practical skills, knowledge and mindset to succeed in TikTok content design, turning their viewers into customers.
PREREQUISITES
Basic knowledge with smartphone camera/ video functions
Overview
Learners will delve into the TikTok ecosystem, analyse TikTok data, use TikTok as a search engine and discover strategies to create ad content and establish meaningful connections with their target audience. Through proactive involvement with the platform and hands-on exercises guided by emulation, learners will solidify their comprehension and attain practical expertise in the realm of TikTok marketing.
This module is available on a standalone basis.
Learning Objectives
- Customise your profile that speaks about your brand
- Apply marketing strategies on TikTok
- Understand SEO techniques in TikTok for better search query and results
- Script and film your ads videos that connect with the TikTok audience
- Film and edit videos using the TikTok app and external apps
- Explore effective strategies to leverage influencer partnerships for maximum impact
Topic/Structure
- Understand the TikTok platform and its advertising capabilities: Learn about the TikTok platform, its audience, and the different types of ads available to businesses.
- Utilising hashtags and trends: Learn about the importance of the use of hashtags and how to incorporate them into their TikTok strategy to research competitors, and increase visibility and engagement.
- Influencer marketing: Learn how to partner with popular TikTok users and leverage influencer marketing to reach a wider audience and drive brand awareness.
- Content creation and strategy: Learn how to create engaging, entertaining content that resonates with their target audience and develop a comprehensive TikTok marketing strategy.
- Measuring and optimising performance: Learn how to track their TikTok performance and make data-driven decisions to optimise their strategy and drive growth.
- Ad creation and optimisation: Learn how to create effective and engaging TikTok ads and how to optimise them for maximum performance and reach.
- Measurement and analytics: Learn how to track the performance of their TikTok ads and use analytics to make data-driven decisions and optimise their campaigns.
Assessment
Participants are required to create a TikTok account which includes the following:
- Customise a TikTok profile that speaks about their brand
- Apply marketing strategies on TikTok
- Script and film videos contents that connect with the target audience
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion.
Calculate Programme Fee
Fee Table
COMPANY-SPONSORED | |||
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$523.20 (After SSG Funding 70%) |
$203.20 (After SSG Funding 70% |
$523.20 (After SSG Funding 70%) |
Singapore Citizen ≥ 40 years old |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
$203.20 (After SSG Funding 70% |
International Participant |
$1,744 (No Funding) |
$1,744 (No Funding) |
$1,744 (No Funding) |
All prices include 9% GST
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
- SkillsFuture Credit
-
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual). - Workfare Skills Support Scheme
-
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
Intake 13: 28 & 29 Nov 2024 [Open for Registration]