TikTok Marketing and Ads for Business

Digital Marketing & Comms
Innovation & Business Improvement

Next Intake: 29 May 2025 (Thu)

Basic
SkillsFuture
Short Courses
This module is part of Executive Certificate in Brand Innovation with AI-Integrated Marketing

This programme is conducted on-campus.

Next course starts on

29 May 2025 (Thu) See Full Schedule

Fee

SGD1,744* (as low as SGD203.20 after maximum funding) Learn More

Duration

2 days
Weekdays (9am - 6pm)

Level

Basic

Venue

Singapore Management University

Who Should Attend

This course is designed for business owners, solopreneurs, trainers, coaches and consultants who are seeking to acquire practical skills, knowledge and mindset to succeed in TikTok content design, turning their viewers into customers.

PREREQUISITES

Basic knowledge with smartphone camera/ video functions

Overview

In this TikTok Marketing course, learners will acquire the essential skills and knowledge to effectively utilise TikTok for business growth.

Learners will delve into the TikTok ecosystem, analyse TikTok data, use TikTok as a search engine and discover strategies to create ad content and establish meaningful connections with their target audience. Through proactive involvement with the platform and hands-on exercises guided by emulation, learners will solidify their comprehension and attain practical expertise in the realm of TikTok marketing.

This module is available on a standalone basis.

Learning Objectives

Customise your profile that speaks about your brand
Apply marketing strategies on TikTok
Understand SEO techniques in TikTok for better search query and results
Script and film your ads videos that connect with the TikTok audience
Film and edit videos using the TikTok app and external apps
Explore effective strategies to leverage influencer partnerships for maximum impact

Topic/Structure

Understand the TikTok platform and its advertising capabilities: Learn about the TikTok platform, its audience, and the different types of ads available to businesses.
Utilising hashtags and trends: Learn about the importance of the use of hashtags and how to incorporate them into their TikTok strategy to research competitors, and increase visibility and engagement.
Influencer marketing: Learn how to partner with popular TikTok users and leverage influencer marketing to reach a wider audience and drive brand awareness.
Content creation and strategy: Learn how to create engaging, entertaining content that resonates with their target audience and develop a comprehensive TikTok marketing strategy.
Measuring and optimising performance: Learn how to track their TikTok performance and make data-driven decisions to optimise their strategy and drive growth.
Ad creation and optimisation: Learn how to create effective and engaging TikTok ads and how to optimise them for maximum performance and reach.
Measurement and analytics: Learn how to track the performance of their TikTok ads and use analytics to make data-driven decisions and optimise their campaigns.

Assessment

Participants are required to create a TikTok account which includes the following:

Customise a TikTok profile that speaks about their brand
Apply marketing strategies on TikTok
Script and film videos contents that connect with the target audience

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$523.20

(After SSG Funding 70%)

$203.20

(After SSG Funding 70%
+ ETSS Funding 20%)

$523.20

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$203.20

(After SSG Funding 70%
+ MCES Funding 20%)

$203.20

(After SSG Funding 70%
+ ETSS Funding 20%)

$203.20

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$1,744

(No Funding)

$1,744

(No Funding)

$1,744

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

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Trainers

Linda Hui-Isaac

Brand & Marketing Consultant, Digital Marketing Expert and Founder

Crown Mercado Alliance

Testimonials

Attending this TikTok Marketing course has been transformative,shedding light on the incredible potential TikTok holds for marketing endeavours. The course's comprehensive breakdown of strategies, from content creation to audience engagement, has been incredibly valuable and incorporating what I’ve learnt will definitely increase brand visibility and genuine interactions in the future for my business. I totally recommend this course, especially with Linda showing the way to unlocking the true potential of TikTok for business success.

M Krishna

Chief Technical Officer

Ader International Pte Ltd

One of the main reasons for attending this TikTok Marketing course was that I was convinced by Trainer Linda after her AI Marketing course. The lesson with Linda on TikTok Marketing was a game-changer. Her insights into maximising ad performance and audience engagement were invaluable. I highly recommend her course to anyone looking to elevate their TikTok marketing game and to anyone who wants to disrupt the market.

Ooi Chia Mei, Camy

Partner Marketing Lead, APJC

Cloudfare

Linda is a very engaging trainer. She takes her time to explain every aspect of the course. Using real life examples of the different trades of the students to explain the different scenarios. She makes the course very enjoyable and interesting! Would love to attend her other courses next time!

Loi Kah Whye Kavin

Business Owner

Paintreatment.com.sg

This is the second course I have attended that is conducted by Trainer Linda.
Linda's enthusiastic teachings demonstrate a deep understanding of the topic. She ensures meaningful discussions in class and makes it more interesting.

Michelle Go

I'm glad that I made the right decision to enrol in this course. The outstanding learning environment has truly impressed me. Linda embodies dedication, patience, approachability, knowledge, and professionalism. She consistently exceeds expectations in supporting her students by generously offering extra time and attention to those requiring it. Linda's compassionate and unassuming nature, coupled with her extensive experience, truly sets her apart as an exceptional trainer.

Cher Leong Chuan

Founder

Paintreatment.com.sg

It was an eye-opening course on how extensive TikTok and TikTok Business can create brand awareness and lead to conversions/ sales. This course is beneficial and easy to follow for a brand owner like me who does not yet have a marketing team.

Clara

Design Director

Nyana Nyana Eco Fashion

This course conducted was very informative. Linda's passion for teaching and technology was evident from the start, and her extensive knowledge of TikTok and its features (as well as other online marketing platforms) was truly awe-inspiring. Throughout the course, Linda provided clear and concise instructions that were easy to comprehend, even for someone like me, who has limited experience with the TikTok app. Linda's interactive teaching style made the course both enjoyable and engaging. I particularly appreciated Linda's hands-on approach to creating the TikTok ad process, which allowed us to apply what we learned, enhancing our understanding of the app and its interface. Overall, I highly recommend Linda and her team as an educator. Their dedication, expertise, and enthusiasm for teaching truly set them apart. I am thankful for the chance to learn from such a knowledgeable and talented person and thanks to Linda's guidance, I feel confident in my ability to use TikTok creatively in my company's marketing strategy.

Design Director

Flo Design Pte. Ltd.

I think that Instructor Linda is very knowledgeable in her scope of work. Although this is a TikTok course, she actually went beyond to provide us with more industry insights and best practices. She is able to answer our enquiries professionally, giving us a better understanding of the subject.

Germaine Goh

Marketing Executive

Bluetree Education

We really enjoyed Linda's TikTok Marketing class and would recommend it to everyone who is trying out (or considering maximising the reach of their business via TikTok). We have already been posting organic posts on TikTok, and many times much of it is very 'experimental.' Through this 2-day course, we learned the best practices, what to do (and what not to do), TikTok advertising/ creator account, etc., which will definitely be useful in furthering the growth of our brand amidst the competitive landscape.

Jencen Novianti Chandra

Marketing Director

Bluetree Education

It was a very insightful 2-day course where I gained deeper knowledge about the TikTok ecosystem and the ad buying process. The trainer, Linda, is very knowledgeable and shares many practical tips and case studies with us that are useful! There are also many hands-on activities that helped synthesise the knowledge taught. I definitely recommend this course to anyone looking to upskill their social media knowledge.

Christine Tan

Lecturer

Nanyang Polytechnic