Executive Certificate in Brand Innovation with AI-Integrated Marketing
- Artificial Intelligence
- Digital Marketing & Comms
- Innovation & Business Improvement
This programme is conducted on-campus.
Please refer to respective modules for dates.
SMU
Who Should Attend
- Marketing Managers
- Marketing Executives
- Advertising and Communications Specialists
- Business Owners/ Entrepreneurs
- Fresh Graduates
- Anyone interested in future-ready marketing
Overview
Participants will engage in a series of practical sessions designed to empower them to apply these concepts to their businesses, gaining valuable insights into strategies to meet their business needs. This hands-on, experiential approach enables participants to not only understand the concepts but also apply them effectively, achieving tangible results in their marketing endeavours.
Learning Objectives
- Learn marketing stimuli and tested AI tools to enhance marketing efforts and achieve personalised engaging content
- Gain practical skills to implement AI in everyday marketing tasks to create more engaging and effective marketing campaigns for improved conversion rates and sales
- Develop skills to create impactful ad content and explore effective strategies to leverage influencer partnerships for maximum impact
- Understand the synergies between AI, TikTok, and LinkedIn marketing strategies
- Develop the ability to create cohesive and integrated marketing campaigns across multiple platforms
- Test and evaluate the applicability of AI, TikTok, and LinkedIn strategies for diverse business models
Topic/Structure
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment for each of the 3 modules within 3 years in order to be awarded the digital Executive Certificate in Brand Innovation with AI-Integrated Marketing issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$1,831.20 (After SSG Funding 70%) |
$711.20 (After SSG Funding 70% |
$1,831.20 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$711.20 (After SSG Funding 70% |
$711.20 (After SSG Funding 70% |
$711.20 (After SSG Funding 70% |
|
International Participant |
$6,104 (No Funding) |
$6,104 (No Funding) |
$6,104 (No Funding) |
All prices include 9% GST
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
- SkillsFuture Credit
-
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual). - Workfare Skills Support Scheme
-
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
| Modules | Next Intake |
|---|---|
| Artificial Intelligence (AI) in Marketing: The Next Leap | 12 & 13 Dec 2024 |
| TikTok Marketing and Ads for Business | 28 & 29 Nov 2024 |
| Digital Marketing - LinkedIn Marketing For Businesses | 8 & 9 May 2025 |
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