Design thinking is a human-centric, interdisciplinary approach towards innovation. Design thinking is a hot area which has the aim to help companies large and small (e.g. start-ups) to change and innovate. Design thinking, as practiced in this course, partly follows from the IDEO approach (see for example, www.ideo.com), which blends creative thinking and logical or rational thinking; and involves a process consisting of empathizing, ideating, and prototyping. Students will learn design principles, methodologies and frameworks, and apply them through exercises and projects. The course is divided into four main aspects,They are: (1) design methodologies (e.g. the design process, ethnographic research, brainstorming, integrative thinking, design roles, team composition), (2) the “thing” to be designed (i.e., products, services, or the business itself, e.g. the business model), (3) human attitudes and behaviours (towards the designs), and (4) design contexts. (i.e. the broader emerging context for designs and business, specifically, society (including different cultures and the poor), and the physical environment. Learning will be primarily experiential in nature – through case analyses, group exercises, and a team project.
Do note that this course is useful for students interested in innovation and entrepreneurship. It is a Management elective as well as a T&E elective. The project component may have a real client, so it is possible to expect considerable use of time for projects in this course as well as to have a serious nature to the project. Students will spend substantial time in the field performing observations and prototyping solutions.