Beginning with the customer is a design thinking process that allows for strategy, planning, product development and service models to generate innovative new approaches. Beginning with the customer is how the fields of anthropology collides with design – allowing for an empathy-based framework that creates deep insights.
This programme is an immersive two-day workshop where participants will get a practical hands-on experience around how to understand their consumers deeply and be able to turn observations into insights and into solutions that can work.
Participants will learn how to observe and ask good questions, create customer composites and montages, walk in the shoes of their customers, identify insights, generate ideas from such insights and turn ideas into workable solutions. It will be supplemented with specific case studies and grounded frameworks for understanding.
By learning these skill sets, the participants will have a tangible approach around how they can understand their consumers better when they have to get it done with their organisations.