Digital Marketing - Building A WordPress Site For Conversion


A well-developed blog/website presence will enhance client engagement. Understand what it takes to create a lasting impression.

WordPress has emerged as the de facto standard for digital marketers as a cost-effective way to design, setup and hosting of a proprietary internet website for engaging online marketing content. Effective blogs and websites are often responsible for enhancing mindshare and shape opinions of the masses. Understanding how this can be achieved will serve as another tool to achieve omni-channel presence to serve your marketing objectives. 


You can expect to acquire a well-distilled skillet that includes the ability to construct, deploy and manage a completely new website with strategies and techniques to optimise visitor traffic, rouse visitor experience and enhance possibilities of purchase decisions. 

Next Course Starts On05 Sep 2019 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD113.60* after maximum funding) Learn more

2 weekday evenings (7pm to 10.30pm) and a full Saturday (9am to 6pm)


Work towards a bigger goal

This module is part of:

Professional Certificate in Digital Marketing

Learn more


You will receive comprehensive training and instructions from experienced and talented marketers with a wealth of digital marketing experience. Build a website from the ground up using WordPress, an open-source content management system (CMS) which allows you to build robust and professional websites without advanced knowledge of coding. Through this course, you will learn about the following:

  • How to host and publish a site, customise it to reflect one’s brand and marketing objectives.
  • Optimise your site for the mobile space, and work with plugins to boost your site’s performance and usability.
  • Discuss techniques on optimising landing pages for effective conversion into qualified leads and to increase Returns on Investment (ROI). 
  • Discuss techniques of Search Engine Optimisation (SEO) on the site to get it organically ranked on search engine portals.

Who Should Attend

Entrepreneurs and aspiring entrepreneurs who need to implement a digital marketing strategy for their businesses. Managers/Leaders of strategic communication functions in an organization. Marketing/corporate communication professionals/executives from start-ups, Fortune 500 companies, non-profits and the public sector. Content strategists. Social media specialists. Advertising copywriters. Anyone with a general interest in digital marketing.

Previous participants for our highly subscribed and market recognised Digital Marketing programmes have come from diverse range of corporations and industries such as F&N, FEDEX, Standard Chartered Bank, MINDEF, MOE, Huttons Asia Pte. Ltd., NTUC just to name a few.



  • In-class participation
  • Group project/assignment

Fees and Funding

Full Fees (Foreigners. i.e. non-Singaporean Citizens and non-Permanent Residents)
S$1,712 (after GST) for non-Singapore Citizens and non-Permanent Residents.

SkillsFuture Singapore (SSG) Funding:

A) Self-Sponsored Individual
•    S$193.60 (Singapore Citizens above 40 years old) after SSG Mid Career Enhanced Subsidy (MCES) Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG Workfare Training Support Scheme (WTS) Funding (Up to 95% course fee subsidy).

SkillsFuture Credit
Self sponsored Singapore Citizens aged 25 and above may use their SkillsFuture Credit (up to S$500) to further defray part of the subsidised course fee. Please click User Guide in the Skillsfuture Credit website to find out how to submit your claim.  As courses in this professional certificate have been modularised, participants will need to identify which course to apply credits for 

SkillsFuture Credit claims may be submitted by logging in via
SkillsFuture Course Code*: CRS-N-0046173
SkillsFuture Course Name*: Digital Marketing - Building a WordPress site for Conversion
* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code/Name

B) SME Company Sponsored Individual (Enhanced Training Support for SMEs - "ETSS")
•    S$193.60 (Singapore Citizen/PR) (Up to 90% course fee subsidy)

Note: Companies which meet all of the following criteria can qualify for the Enhanced Training Support under the SME scheme:
           i. Company must be registered or incorporated in Singapore;
           ii. Employment size (at group level) of not more than 200; OR Annual sales turnover (at group level) of not more than S$100 million; and
           iii. At least 30% local shareholding being held by Singapore Citizens or Singapore Permanent Residents.

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

C) Non-SME Company Sponsored Individual

•    S$193.60 (Singapore Citizens above 40 years old) after SSG (Mid Career Enhanced Subsidy) MCES Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG (Workfare Training Support Scheme) WTS Funding (Up to 95% course fee subsidy).

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.


Start Date(s)
Intake Information

Run 1: 14 Mar 2019 (Thu), [Fully subscribed - Thank you]

            15 Mar 2019 (Fri),

            16 Mar 2019 (Sat)

Run 2:  9 May 2019 (Thu), [Fully subscribed - Thank you]

            10 May 2019 (Fri),

            11 May 2019 (Sat)

Run 3: 11 Jul 2019 (Thu), [Fully subscribed - Thank you]

            12 Jul 2019 (Fri),

            13 Jul 2019 (Sat)

Run 4: 5 Sep 2019 (Thu), [Open for registration - Limited slots ]

            6 Sep 2019 (Fri),

            7 Sep 2019 (Sat)

Speaker/Trainer Bio

Adrian Chye

Adjunct Lecturer

General Manager - Mediafreaks Group


Adrian Chye Holds a Master of Science in Technopreneurship and Innovation. He is Chief Instructor for the ‘E-Startups and Social Media Strategies’ Elective, and Mentor for the ‘Minor in Entrepreneurship Academic programme’ at Nanyang Technoreneurship Centre. He has also been invited to conduct numerous Master Classes in Digital Marketing over the last 4 years. He is currently General Manager of MediaFreaks Group of Companies. The entire group is an award-winning tech new media entertainment company focusing on digital racketing and animation products and services, with multiple monetising models in the form of services, subscriptions, micro transactions, advertising, licensing and sales.

Song Lili

Project Director


Song Lili holds a Degree of Master of Science in Innovation.

She is currently a Project Director and Digital Marketer working in Mediafreaks Group, an award-winning digital media company focusing on digital marketing, e-commerce and animation products and services. She had managed and executed digital marketing campaigns for more than 15 brands and now spends about 20% of her time teaching. She was the program lead for Ideasinc – a nationwide entrepreneurship competition by Nanyang Technopreneurship Centre, NTU. Helping young Singaporean entrepreneurs kick-start their businesses by providing mentorship, start-up curriculums, industry networks and funding opportunities.

She is also certified in Google Adwords, Google Analytics, Google Video Advertising and Facebook Blueprint.


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