The emergence of the social media phenomena has created many opportunities for individuals to reach out across geographical boundaries, demographics, race and religion. It has made near instantaneous communications and updates available to the masses. You will learn how to leverage the conversion funnel framework to work to your advantage. Fast track your customers’ journey from the awareness stage to a level that meets your corporate objectives.
Enhance your marketing possibilities through discovering the power of Paid Search and Search Engine Optimisation (SEO) in your Conversion Funnel. Find out how well-planned Content Strategy and landing page optimisation have a significant role to play in your arsenal of digital marketing capabilities. Understand the strategies and tools that contribute to the success of your marketing endeavours and support your marketing decision-making processes.