Understand the fabric of social media and leverage on its networking effects for your business





The emergence of the social media phenomena has created many opportunities for individuals to reach out across geographical boundaries, demographics, race and religion. It has made near instantaneous communications and updates available to the masses. You will learn how to leverage the conversion funnel framework to work to your advantage. Fast track your customers’ journey from the awareness stage to a level that meet your corporate objectives. 


Enhance your marketing possibility through the discovering the power of Paid Search and Search Engine Optimisation (SEO) in your Conversion Funnel. Find out how well-planned Content Strategy and landing page optimisation have a significant role to play in your arsenal of digital marketing capabilities. Understand the strategies and tools that contribute to the success of your marketing endeavours and support your marketing decision-making processes. 

Next Course Starts On24 Jan 2019 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD113.60* after maximum funding) Learn more

2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm)

Learning Objectives

Through this course, you will learn about the following:

  • In-depth understanding on how to navigate potential customers from the awareness phase to the stage where your marketing objectives are met.
  • Basic knowledge on several social media tool to increase your productivity and effectiveness in your Digital Marketing Campaigns.
  • Knowledge of how well-planned Content Strategy and proper Landing Page Optimisation will play a critical role within your Conversion Funnel framework.

Work towards a bigger goal

This module is part of:

Professional Certificate in Digital Marketing

Learn more

Who Should Attend

• Entrepreneurs and aspiring entrepreneurs
• Managers/Leaders of stratgeic communication functions in an organization
• Marketing/corporate communication professionals/executives from startups, Fortune 500 companies, non-profits and the public sector
• Content strategists
• Social media specialists
• Advertising copywriters



An assessment will be conducted at the end of the course.


Upon meeting the minimum attendance requirement and passing the assessment, participants will receive an e-transcript.

Learning Activities

Instructional Methods and Learning Activities

Lectures, Discussions, Case Studies

Fees and Funding


Full Fee: S$1,712 per pax (including GST)

SkillsFuture Singapore (SSG) Funding for Individuals:

  • S$513.60 (including GST) for Singapore Citizens and Singapore Permanent Residents
  • S$193.60 (including GST) for Singapore Citizens aged 40 years and above
  • S$113.60 (after GST) for Singaporeans on Workfare Training Support (WTS)



SkillsFuture Series 
Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.

SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above

Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs

SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee. Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via MySkillsFuture.sg.


SkillsFuture Course Code*: CRS – N – 0044857


SkillsFuture Course Name*: Social Media Marketing


* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code / Name


Start Date(s)
Intake Information

Run 1: 24 Jan 2019 (Thu), [LIMITED SLOTS AVAILABLE!]

            25 Jan 2019 (Fri), and

            26 Jan 2019 (Sat) 

Run 2: 21 Feb 2019 (Thu), [NOW OPEN FOR REGISTRATION]

             22 Feb 2019(Fri),

             23 Feb 2019 (Sat)


Run 3: 25 Apr 2019 (Thu) 

            26 Apr 2019 (Fri)

            27 Apr 2018(Sat)


Run 4: 23 May 2019 (Thu) 

            24 May 2019 (Fri)

            25 May 2019 (Sat)


Run 5: 20 Jun 2019 (Thu) 

            21 Jun 2019 (Fri)

            22 Jun 2019 (Sat)


Run 6: 1 Aug 2019 (Thu) 

            2 Aug 2019 (Fri)

            3 Aug 2019 (Sat)


Run 7: 19 Sep 2019 (Thu)

             20 Sep 2019 (Fri)

             21 Sep 2019 (Sat)


Run 8: 17 Oct 2019 (Thu)

            18 Oct 2019 (Fri)

            19 Oct 2019 (Sat)


Run 9: 7 Nov 2019 (Thu)

            8 Nov 2019 (Fri)

            9 Nov 2019 (Sat)


Run 10: 5 Dec 2019 (Thu)

              6 Dec 2019 (Fri)

              7 Dec 2019 (Sat)

Note : This module is conducted over 2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm).

Speaker/Trainer Bio

Mr. Adrian Chye
Adjunct Lecturer           


Adrian Chye holds a Degree of Master of Science in Technopreneurship and Innovation.


He is the Chief Instructor for the 'E-Startups and Social Media Strategies' Elective, and Mentor for the 'Minor in Entrepreneurship Academic Programme' at the NTU Nanyang Technopreneurship Center. He has also been invited to conduct numerous Master Classes in Digital Marketing over the last 4 years.


He is currently the General Manager of Mediafreaks Group of Companies. The entire Group is an award-winning tech new media entertainment company focusing on digital marketing and animation products and services, with multiple monetizing models in the form of services, subscriptions, micro transactions, advertising, licensing and sales.


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