Business Management Digitization, Technology & Intelligent Systems Human Capital, Management & Leadership

Digital Marketing - Social Media Marketing

This module is part of Professional Certificate in Digital Marketing

Overview

Understand the fabric of social media and leverage on its networking effects for your business.

The emergence of the social media phenomena has created many opportunities for individuals to reach out across geographical boundaries, demographics, race and religion. It has made near instantaneous communications and updates available to the masses. You will learn how to leverage the conversion funnel framework to work to your advantage. Fast track your customers’ journey from the awareness stage to a level that meets your corporate objectives. 

 

Enhance your marketing possibilities through discovering the power of Paid Search and Search Engine Optimisation (SEO) in your Conversion Funnel. Find out how well-planned Content Strategy and landing page optimisation have a significant role to play in your arsenal of digital marketing capabilities. Understand the strategies and tools that contribute to the success of your marketing endeavours and support your marketing decision-making processes. 

Next Course Starts On21 Feb 2019 (Thu) See Full Schedule
Fee SGD1712.00* (as low as SGD113.60* after maximum funding) Learn more
Duration

2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm)

Level
Basic
Learning Objectives

Through this course, you will learn about the following:

  • In-depth understanding on how to navigate potential customers from the awareness phase to the stage where your marketing objectives are met.
  • Basic knowledge on several social media tool to increase your productivity and effectiveness in your Digital Marketing Campaigns.
  • Knowledge of how well-planned Content Strategy and proper Landing Page Optimisation will play a critical role within your Conversion Funnel framework.

Work towards a bigger goal

This module is part of:

Professional Certificate in Digital Marketing

Learn more

Who Should Attend

• Entrepreneurs and aspiring entrepreneurs
• Managers/Leaders of stratgeic communication functions in an organization
• Marketing/corporate communication professionals/executives from startups, Fortune 500 companies, non-profits and the public sector
• Content strategists
• Social media specialists
• Advertising copywriters

Assessment

Assessment

An assessment will be conducted at the end of the course.

Certification

Upon meeting the minimum attendance requirement and passing the assessment, participants will receive an e-transcript.

Learning Activities

Instructional Methods and Learning Activities

Lectures, Discussions, Case Studies

Fees and Funding

Full Fees (Foreigners. i.e. non-Singaporean Citizens and non-Permanent Residents)
S$1,712 (after GST) for non-Singapore Citizens and non-Permanent Residents.

SkillsFuture Singapore (SSG) Funding:

A) Self-Sponsored Individual
•    S$193.60 (Singapore Citizens above 40 years old) after SSG Mid Career Enhanced Subsidy (MCES) Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG Workfare Training Support Scheme (WTS) Funding (Up to 95% course fee subsidy).

SkillsFuture Credit
Self sponsored Singapore Citizens aged 25 and above may use their SkillsFuture Credit (up to S$500) to further defray part of the subsidised course fee. Please click User Guide in the Skillsfuture Credit website to find out how to submit your claim.  As courses in this professional certificate have been modularised, participants will need to identify which course to apply credits for 

SkillsFuture Credit claims may be submitted by logging in via MySkillsFuture.sg.
SkillsFuture Course Code*: CRS-N-0044857
SkillsFuture Course Name*: Digital Marketing - Social Media Marketing
* Important Note: Participants claiming SkillsFuture credits should locate the course in Training Exchange using the Course Code/Name

B) SME Company Sponsored Individual (Enhanced Training Support for SMEs - "ETSS")
•    S$193.60 (Singapore Citizen/PR) (Up to 90% course fee subsidy)

Note: Companies which meet all of the following criteria can qualify for the Enhanced Training Support under the SME scheme:
           i. Company must be registered or incorporated in Singapore;
           ii. Employment size (at group level) of not more than 200; OR Annual sales turnover (at group level) of not more than S$100 million; and
           iii. At least 30% local shareholding being held by Singapore Citizens or Singapore Permanent Residents.

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

C) Non-SME Company Sponsored Individual

•    S$193.60 (Singapore Citizens above 40 years old) after SSG (Mid Career Enhanced Subsidy) MCES Funding (Up to 90% course fee subsidy);
•    S$513.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$113.60 (Singaporeans on Workfare Training Support Scheme) after SSG (Workfare Training Support Scheme) WTS Funding (Up to 95% course fee subsidy).

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

Schedule

Start Date(s)
Intake Information

Run 1: 24 Jan 2019 (Thu), [Fully subscribed - Thank you]

            25 Jan 2019 (Fri), and

            26 Jan 2019 (Sat) 


Run 2: 21 Feb 2019 (Thu), [Fully subscribed - Thank you]

             22 Feb 2019(Fri),

             23 Feb 2019 (Sat)

Run 3: 25 Apr 2019 (Thu), [Now open for registration]

            26 Apr 2019 (Fri),

            27 Apr 2019 (Sat)


Note : This module is conducted over 2 weekday evenings (7pm to 10pm) and a Saturday (9am to 6pm).

Speaker/Trainer Bio

Mr. Adrian Chye
Adjunct Lecturer           

 

Adrian Chye holds a Degree of Master of Science in Technopreneurship and Innovation.

 

He is the Chief Instructor for the 'E-Startups and Social Media Strategies' Elective, and Mentor for the 'Minor in Entrepreneurship Academic Programme' at the NTU Nanyang Technopreneurship Center. He has also been invited to conduct numerous Master Classes in Digital Marketing over the last 4 years.

 

He is currently the General Manager of Mediafreaks Group of Companies. The entire Group is an award-winning tech new media entertainment company focusing on digital marketing and animation products and services, with multiple monetizing models in the form of services, subscriptions, micro transactions, advertising, licensing and sales.

Policies

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