Advanced Certificate in Competitive Sales and Marketing
- Digital Marketing & Comms
- Innovation & Business Improvement
The programme is conducted on-campus.
Please refer to respective modules for dates.
Weeknights (7pm - 10:30pm)
Saturday (9am - 6:00pm)
Who Should Attend
- Professionals in the Sales/ Marketing department
- Managers of the Sales/ Marketing department who wish to widen their reach or re-position their marketing strategies
- Anyone with interest in gaining deeper insight of negotiation, selling and marketing
Overview
This programme is developed for participants to be equipped with the relevant skills and knowledge to encapsulate what it takes to be a marketer in this new era. Through a mix of guided exercises, experience-sharing and paired negotiation work, participants will also receive first-hand guidance on how they can increase their closing rates as better deal makers through the application of the latest techniques in negotiation, social psychology in setting the stage and most importantly, closing.
Learning Objectives
- Understand negotiation strategies such as an acquisition audit
- Learn to create a multi-layered sales funnel for business
- Learn the best digital marketing strategy to acquire, retain and build loyal customers
- Understand the importance of CRM
- How to target audience on a marketing solutions platform
Topic/Structure
This programme can be taken on a standalone basis*. However, to achieve the Advanced Certificate in Competitive Sales and Marketing, participants need to complete the following modules offered by SMU Academy:
Module 1: Sales & Marketing in the 21st Century - Impact of Technology and Customer Journey in the Digital Era
Module 2: Fundamentals of Account Based Marketing & Social Selling - Platform & Audience Engagement
Module 3: Marketing & Sales to the Chinese Consumer - Strategies & Techniques for Effective Selling
Module 4: Future of Brand Experience - Driving Revenue and Increasing Brand Equity through Sensory Marketing
Module 5: The Art of Closing - Effective Tactics and Strategies to Getting a Yes *
Module 6: The Future of Sales - New Strategies to Create Predictable Revenue *
(*Modules 5 & 6 are required to be taken together)
Assessment
- Group assignments
- Project presentation
CERTIFICATION
Upon completion of all 6 modules within a maximum duration of 3 years, participants will be awarded a digital Advanced Certificate in Competitive Sales and Marketing.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$3,139.20 (After SSG Funding 70%) |
$1,219.20 (After SSG Funding 70% |
$3,139.20 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$1,219.20 (After SSG Funding 70% |
$1,219.20 (After SSG Funding 70% |
$1,219.20 (After SSG Funding 70% |
|
International Participant |
$10,464 (No Funding) |
$10,464 (No Funding) |
$10,464 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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