E-commerce Ecosystem Content and Social Media Marketing Strategies for Business Growth
- Digital Marketing & Comms
- e-Commerce
- Innovation & Business Improvement
This programme is conducted in-person at Synagie Venture Lab.
2 days
Weekdays (9am - 6pm)
Synagie Venture Lab
Who Should Attend
- E-commerce Specialists, Entrepreneurs, Small Business Owners, Marketing Professionals, Individuals or Executives who are new to the E-Commerce & Marketing industry
Overview
This programme provides a deep dive into the complexities of crafting a winning content and social media marketing plan, executing it with captivating content creation, and harnessing the power of social media promotion to reach your target audience. From understanding the definition and significance of content and social media marketing to exploring key components of a content and social media marketing plan and learning from real-world e-commerce success stories, gain a comprehensive understanding of the power of content and social media marketing in e-commerce.
By the end of this programme, participants will be empowered and confident to drive business growth through smart, authoritative and convincing content and social media marketing.
Learning Objectives
- Develop effective content marketing strategies and tactics for e-commerce, including persuasive content creation and storytelling.
- Keep up with evolving consumer habits in e-commerce, digital, and social spaces to inform content and social media strategies.
- Leverage personas to achieve success in e-commerce, social media, and digital platforms.
- Craft comprehensive social media marketing strategies for e-commerce, and use relevant metrics and key performance indicators (KPIs) to monitor and enhance performance.
- Drive e-commerce marketing and branding success by producing captivating content and effectively utilising Paid Earned Shared Owned (PESO) channels.
Topic/Structure
- What is content marketing & its relevance to e-commerce
- Mapping content to achieve e-commerce success
- Managing content for maximum reach and engagement across e-commerce platforms
- Optimising content for effective engagement across e-commerce platforms
- Applying content strategies for e-commerce platforms
- Social media marketing to drive reach and engagement for e-commerce
- Storytelling approach that sells
- Creating and crafting content for e-commerce platforms
Assessment
- Assignments
- Online Test
CERTIFICATION
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$654 (After SSG Funding 70%) |
$254 (After SSG Funding 70% |
$654 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
|
International Participant |
$2,180 (No Funding) |
$2,180 (No Funding) |
$2,180 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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