Graduate Certificate in Communication Management

Overview

Strategic communication is a critical competency of individuals across all leadership positions.

The ability to communicate using the right approach to the right audience is now a necessity than a differentiating factor, especially in the field of public relations, marketing, advertising, corporate communications or communications management. SMU Academy, the corporate training arm of SMU, is pleased to share the institution's first series of credit bearing courses. Enhance your proficiency in Strategic Communications with SMU's Graduate Certificate in Communication and Strategy as well as Masters in Communication Management.

Next Course Starts On06 Sep 2018 (Thu) See Full Schedule
Fee SGD10272.00* (as low as SGD1161.60* after maximum funding) Learn more
Duration

Each module is conducted over 2 weekday evenings and a full Saturday.

Please refer to the respective modules stated below for the dates.

Level
Basic

Topics/Structure

Stackable Bite Sized Credit Bearing Courses

All courses taken under the graduate certificate are credit bearing towards SMU's Master of Science in Communication Management, which is one of Asia's most established Postgraduate Programmes in corporate communications.

Modules

  • Foundation in Brand Storytelling
  • Business Storytelling Studio (Previously titled Brand Storytelling Studio)
  • Data Analytics
  • Data Visualisation
  • Social Media Marketing
  • Search Engine Marketing

 

Module 1

Foundations Of Brand Storytelling (Credit Bearing)

Next course starts on: 18 Oct 2018 (Thu) (See complete schedule)

Overview

-------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Run 3: 26-28 July 2018 [FULLY SUBSCRIBED] 
Run 4: 18-20 October 2018 [NOW OPEN FOR REGISTRATION!]

-------------------------------------------------------------------------------------------------------------------------------------------------------------------------

A good story sells. This has always been true right through the ages. Everyone loves a good story and that includes investors, your staff and your customers. An engaging story will help your organization channel ideals, core values, branding, beliefs much more effectively. It will help transform your loyal customers into true advocates and invigorate your staff and investors. Through the magic of storytelling, you can help transform your organization and how you communicate with your target audience. 

 

You will learn storytelling frameworks and processes that are employed to great effect by film makers and writers.  From this base, you will be able to craft authentic and engaging stories that evoke positive emotions from your respondents and drive appropriate responses. Brand storytelling skills are much sought after by many organisations in communications functions to develop compelling stories for investor pitches and marketing and brand building activities. 

You can choose to take this module only. Learn more
Module 2

Business Storytelling Studio (Credit Bearing)

Next course starts on: 12 Sep 2018 (Wed) (See complete schedule)

Overview

-------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Run 2: 5-7 July 2018 [FULLY SUBSCRIBED] 
Run 3: 12-14 September 2018 [NOW OPEN FOR REGISTRATION!]

-------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Building on your understanding on the ‘Foundations of Brand Storytelling’, you will learn about business story frameworks, presentation design, and non-verbal communications. These are the essential tools to help bring your story to life and bring it to the ‘next level’. To build familiarity with the subject matter, short lectures, engaging examples and lots of in-class exercises will nurture your natural ability for storytelling. 

 

By drawing your personal experience, prior knowledge and an array of new information, you will be able to process and formulate the best stories to present. These stories will motivate, simulate and evoke emotions to generate actions friendly to your strategic objectives. You will be able to write and deliver a business speech by the end of this module. 

You can choose to take this module only. Learn more
Module 3

Introduction To Data Analytics (GCCM)

Next course starts on: 30 Aug 2018 (Thu) (See complete schedule)

Overview

-------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Run 3: 30-31 August & 1 September 2018 [FULLY SUBSCRIBED] 
Run 4: 25-27 October 2018 [NOW OPEN FOR REGISTRATION!]

-------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Traditional method of collecting data for gaining managerial insights, such as marketing surveys and focus groups, have take a significant amount of time and resources. Technology has since made data collection much easier and cost effective, and this course will teach you how to use it for gathering and analysing data for your own organisation. Get to know various emerging and efficient data collection method involving text mining techniques and R programming. You will learn how to manage and manipulate data with the R programming language, as well as collect data from social media platforms such as Twitter and a web-search volume indicator, or Google Trends. You will also be able to conduct a sentiment analysis for gaining insights that will help you make managerial decisions in a competitive environment.
 

You can choose to take this module only. Learn more
Module 4

Introduction To Data Visualisation (GCCM)

Next course starts on: 20 Sep 2018 (Thu) (See complete schedule)

Overview

-------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Run 2: 19-21 April 2018 [FULLY SUBSCRIBED]
Run 3: 20-22 September 2018 [NOW OPEN FOR REGISTRATION!]

-------------------------------------------------------------------------------------------------------------------------------------------------------------------------

A compelling display of analysed data has the power to convince internal and external stakeholders, and to drive change through successful innovation. This course will teach you the principles of data visualisation as well as tools, R and Tableau, which you can use for putting theses principles into practice. Learning how to display data visually for gaining insights into theory and practice can help you make better managerial decisions in a competitive business environment.

You can choose to take this module only. Learn more
Module 5

Digital Marketing - Social Media Marketing (Credit Bearing)

Next course starts on: 06 Sep 2018 (Thu) (See complete schedule)

Overview

-------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Run 3: 24-26 May 2018 [FULLY SUBSCRIBED] 
Run 4: 6-8 September 2018 [NOW OPEN FOR REGISTRATION!]

-------------------------------------------------------------------------------------------------------------------------------------------------------------------------

As an effective,cost-effective digital marketing technique,social media comes with several tools, which you can master to increase both the productivity and effectiveness of your campaigns. You will find out how well-planned Content Strategy and how proper landing page optimisation play significant roles in the Conversion Funnel framework.

You can choose to take this module only. Learn more
Module 6

Digital Marketing - Search Engine Marketing (Credit Bearing)

Next course starts on: 27 Sep 2018 (Thu) (See complete schedule)

Overview

-------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Run 3: 19-21 July 2018 [FULLY SUBSCRIBED] 
Run 4: 27-29 September 2018 [NOW OPEN FOR REGISTRATION!]

-------------------------------------------------------------------------------------------------------------------------------------------------------------------------

You will also discover the power of Paid Search and Search Engine Optimisation to increase the productivity and effectiveness of digital marketing campaigns. Find out how the significant roles played by a well-planned strategy and proper Landing Optimisation in your Conversion Funnel contribute to the success of your marketing endeavors and decisions in a competitive environment.

You can choose to take this module only. Learn more

Fees and Funding

Fees

Full Fee: S$10,272 per pax (including GST)

SkillsFuture Singapore (SSG) Funding for Individuals:

  • S$3,081.60 (including GST) for Singapore Citizens and Singapore Permanent Residents
  • S$1,161.60 (including GST) for Singapore Citizens aged 40 years and above

 

Funding

SkillsFuture Series 
Course fee grant at 70% of course fees (excluding GST) for participants who are successfully enrolled by SMU into approved courses under the Programme. Participants must be Singapore Citizens or Singapore Permanent Residents.


SkillsFuture Mid-Career Enhanced Subsidy ("MCES")
Up to 90% of course fees for Singapore Citizens aged 40 years and above


Enhanced Training Support for SMEs ("ETSS")
Up to 90% of course fees; and 80% of basic hourly salary capped at $7.50/hr for local employees of SMEs


SkillsFuture Credit
Singapore Citizens aged 25 and above, and self-funding may use their SkillsFuture Credit (up to S$500) to defray part of the course fee.  Please click User Guide on how to submit your claim. SkillsFuture Credit claims may be submitted by logging in via MySkillsFuture.sg.  As courses in this professional certificate have been modularised, participants will need to identify which course to apply credits for.

Schedule

Start Date(s)

Speaker/Trainer Bio

Dr. Mark Chong

Assistant Professor of Corporation Communication (Practice)

Academic Director MSc (Communication Management)

Dr. Sungjong Roh

Assistant Professor of Corporation Communication (Practice)

Mr Adrian Chye

Adjunct Lecturer

Additional Details

Admission Requirements

A good Bachelor's degree from a recognised University. Diploma holders from a recognised polytechnic with at least 3 years of relevant working experience will be favourably considered.

Policies

Share this programme