Graduate Certificate in Communication Management

Programme Code: GCCM1002: Credit Bearing to SMU's Master of Science in Communication Management

Overview

SMU's Graduate Certificate in Communication Management is one of Singapore's most established and highly subscribed communications management programmes that sees over a thousand professionals across various industry sectors and organizations coming together and trained in the art and science of communications yearly.

The ability to communicate using the right approach to the right audience is critical in the digital age where information moves through societies with blinding speed. Communications is the glue that binds all the facets of a modern business. All business functions from finance, strategy, marketing, sales and even operations will achieve better optimized outcomes with good communication skills as they manage diverse stakeholders such as investors, employees, regulators, NGOs, mass media and across the various media platforms.  SMU Academy is pleased to be able to offer the Graduate Certificate in Communications Management (GCCM) as the flagship credit bearing course where upon graduation, participants may choose to use the credits towards the SMU Master of Science in Communication Management. 

Next Course Starts On28 Feb 2019 (Thu) See Full Schedule
Fee SGD10272.00* (as low as SGD1161.60* after maximum funding) Learn more
Duration

Each module is conducted over 2 weekday evenings and a full Saturday.

Please refer to the respective modules stated below for the dates.

Level
Basic

Topics/Structure

Stackable bite-sized credit bearing courses

All courses taken under the Graduate Certificate are credit bearing towards SMU’s Master of Science in Communications Management, which is one of Asia’s most established Postgraduate Programmes in corporate communications.

Modules

•    Foundation in Brand Storytelling
•    Business Storytelling Studio (Previously titled Brand Storytelling Studio)
•    Strategies for Persuasive Presentations in Businesses and New Ventures
•    Building Winning Corporate Cultures for Businesses and New Ventures
•    Social Media Marketing
•    Search Engine Marketing

Module 1

Foundations Of Brand Storytelling (Credit Bearing)

Next course starts on: 28 Feb 2019 (Thu) (See complete schedule)

Overview

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Run 2: 28 Feb - 2 Mar 2019 [CLOSED THANK YOU] 
Run 3: 11 Apr - 13 Apr 2019 [NOW OPEN FOR REGISTRATION!]

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You will learn storytelling frameworks and processes that are employed to great effect by film makers and writers.  From this base, you will be able to craft authentic and engaging stories that evoke positive emotions from your respondents and drive appropriate responses. Brand storytelling skills are much sought after by many organisations in communications functions to develop compelling stories for investor pitches and marketing and brand building activities. 

You can choose to take this module only. Learn more
Module 2

Business Storytelling Studio (Credit Bearing)

Next course starts on: 14 Feb 2019 (Thu) (See complete schedule)

Overview

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Run 1: 14-16 January 2019 [FULLY SUBSCRIBED] 
Run 2: 14-16 March 2019 [NOW OPEN FOR REGISTRATION!]

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Building on your understanding on the ‘Foundations of Brand Storytelling’, you will learn about business story frameworks, presentation design, and non-verbal communications. These are the essential tools to help bring your story to life and bring it to the ‘next level’. To build familiarity with the subject matter, short lectures, engaging examples and lots of in-class exercises will nurture your natural ability for storytelling. 

By drawing your personal experience, prior knowledge and an array of new information, you will be able to process and formulate the best stories to present. These stories will motivate, simulate and evoke emotions to generate actions friendly to your strategic objectives. You will be able to write and deliver a business speech by the end of this module. 

You can choose to take this module only. Learn more
Module 3

Strategies for Persuasive Presentations in Businesses and New Ventures

Next course starts on: 25 Apr 2019 (Thu) (See complete schedule)

Overview

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Run 1: 25 Apr - 27 Apr 2019 [FULLY SUBSCRIBED - THANK YOU!] 

Run 2: 13 Jun - 15 Jun 2019 [OPEN FOR REGISTRATION - LIMITED SEATS LEFT] 

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Presentations are vehicles to inform and persuade. Unfortunately, many presentations are forgettable because they are mundane and not captivating.  This course will help presenters be more engaging by astute analysis of the audience, as well as employ strategies that make presentations persuasive and memorable.

Engaging presentation serves to articulate ideas, concepts and values to the public, investors, customers and employees. The ability to communicate with appropriate and timely information to create lasting impact and action is often absent in presentations.  Experience how concepts in persuasion enable audiences to remember communication content and be moved to change attitudes and finally to act.

You can choose to take this module only. Learn more
Module 4

Building winning corporate culture for businesses and new ventures

Next course starts on: 02 May 2019 (Thu) (See complete schedule)

Overview

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Run 1: 2 May - 4 May 2019 [FULLY SUBSCRIBED - THANK YOU!] 

Run 2: 27 Jun - 29 Jun 2019 [NOW OPEN FOR REGISTRATION - LIMITED SEATS LEFT!] 

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In this disruptive and challenging economic environment, how do you create an excellent work environment that attracts and retains top talent? How do you fuel passion in your employees and nurture creativity and innovation? How do you stay ahead of your competition by consistently delivering amazing products and services with great customer experience? The answer is by building a strong company culture. However, building a strong company culture isn’t easy. It takes wisdom, strategy and deep dedication and effort, that is why unfortunately most companies have weak cultures. They haven’t made culture a priority or simply don’t know how to go about building their culture. This timely and novel foundational course empowers participants with the wisdom and tools to design and build the foundations for a winning culture, that creates a successful company that employees love, customers adore and the industry admires.

You can choose to take this module only. Learn more
Module 5

Digital Marketing - Social Media Marketing (Credit Bearing)

Next course starts on: 21 Feb 2019 (Thu) (See complete schedule)

Overview

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Run 2: 21 Feb - 23 Feb 2019 [FULLY SUBSCRIBED] 
Run 3: 25 Apr to 27 Apr 2019  [FULLY SUBSCRIBED] 
Run 4: 22,23,25 May 2019 [LIMITED SLOTS LEFT!]

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As an effective,cost-effective digital marketing technique,social media comes with several tools, which you can master to increase both the productivity and effectiveness of your campaigns. You will find out how well-planned Content Strategy and how proper landing page optimisation play significant roles in the Conversion Funnel framework.

You can choose to take this module only. Learn more
Module 6

Digital Marketing - Search Engine Marketing (Credit Bearing)

Next course starts on: 28 Feb 2019 (Thu) (See complete schedule)

Overview

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Run 2: 28 Feb - 2 Mar 2019 [FULLY SUBSCRIBED] 
Run 3: 11 Apr to 13 Apr 2019  [FULLY SUBSCRIBED] 
Run 4: 29,30 May, 1 Jul 2019 [LIMITED SLOTS LEFT!]

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You will also discover the power of Paid Search and Search Engine Optimisation to increase the productivity and effectiveness of digital marketing campaigns. Find out how the significant roles played by a well-planned strategy and proper Landing Optimisation in your Conversion Funnel contribute to the success of your marketing endeavors and decisions in a competitive environment.

You can choose to take this module only. Learn more

Fees and Funding

Full Fees (Foreigners. i.e. non-Singaporean Citizens and non-Permanent Residents)
S$10,272 (after GST) for non-Singapore Citizens and non-Permanent Residents.

SkillsFuture Singapore (SSG) Funding:

A) Self-Sponsored Individual
•    S$1161.60 (Singapore Citizens above 40 years old) after SSG Mid Career Enhanced Subsidy (MCES) Funding (Up to 90% course fee subsidy);
•    S$3081.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$681.60 (Singaporeans on Workfare Training Support Scheme) after SSG Workfare Training Support Scheme (WTS) Funding (Up to 95% course fee subsidy).

B) SME Company Sponsored Individual (Enhanced Training Support for SMEs - "ETSS")
•    S$1161.60 (Singapore Citizen/PR) (Up to 90% course fee subsidy)

Note: Companies which meet all of the following criteria can qualify for the Enhanced Training Support under the SME scheme:
           i. Company must be registered or incorporated in Singapore;
           ii. Employment size (at group level) of not more than 200; OR Annual sales turnover (at group level) of not more than S$100 million; and
           iii. At least 30% local shareholding being held by Singapore Citizens or Singapore Permanent Residents.

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

C) Non-SME Company Sponsored Individual

•    S$1161.60 (Singapore Citizens above 40 years old) after SSG (Mid Career Enhanced Subsidy) MCES Funding (Up to 90% course fee subsidy);
•    S$3081.60 (Singapore Citizen below 40 years old and PRs) after SSG Funding (Up to 70% course fee subsidy);
•    S$681.60 (Singaporeans on Workfare Training Support Scheme) after SSG (Workfare Training Support Scheme) WTS Funding (Up to 95% course fee subsidy).

Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.

Schedule

Start Date(s)

Speaker/Trainer Bio

Prof Ong Siow Heng
Professor of Corporate Communication Education
Dean of International Affairs
Director of the Centre for Scholar Development

Professor Ong is a Professor of Corporate Communication Education at Singapore Management University (SMU). He is Dean of International Affairs and the Director of the Centre for Scholar Development at SMU. He is the author of several books on communication, including Metaphor and Public Communication: Selected Speeches of Lee Kuan Yew and Goh Chok Tong. He was for more than 15 years, the weekly writer for TIME magazine's Educational Program.

Mr. Ashok Miranda 
Former Creative Director/Producer (Disney Television Asia)

Ashok has won 43 international and regional awards for creative and marketing excellence. He has designed and architected several ‘wow’ customer and affiliate event experiences regionally with Disney and Sony Pictures that have set the industry bar in excellence. Ashok is currently a Business Transformation Architect. As a consultant, trainer, speaker and coach, he helps businesses transform to reach their full potential and successfully navigate in today’s complex and challenging environment. He has deep corporate brand building experience and through his extensive storytelling experience, has built strong brands across Asia for leading multi-national media companies; Walt Disney Television Asia and Sony Pictures. He has created several proprietary products and processes for startups and SME’s in the areas of company culture, branding, digital inbound marketing and customer experience.

Mr. Adrian Chye
Programme Director, Digital Marketing, SMU Academy
Adjunct Faculty, Lee Kong Chian School of Business
General Manager - Mediafreaks Group


Adrian Chye holds a Degree of Master of Science in Technopreneurship and Innovation. He is the Chief Instructor for the 'E-Startups and Social Media Strategies' Elective, and Mentor for the 'Minor in Entrepreneurship Academic Programme' at the NTU Nanyang Technopreneurship Center. He has also been invited to conduct numerous Master Classes in Digital Marketing over the last 4 years. He is currently the General Manager of Mediafreaks Group of Companies. The entire Group is an award-winning tech new media entertainment company focusing on digital marketing and animation products and services, with multiple monetizing models in the form of services, subscriptions, micro transactions, advertising, licensing and sales.

Additional Details

Admission Requirements

A good Bachelor's degree from a recognised University. Diploma holders from a recognised polytechnic with at least 3 years of relevant working experience will be favourably considered.

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