Communications is the lifeblood of any organization. How you harness its limitless powers is your strategic business advantage. The ability to communicate effectively will evoke a myriad of emotions from your targeted audience. How these emotions positively affect your business is a well-honed skill that can taught through the application of several essential components of Communication Management.
The ability to communicate using the right approach through the right audience is critical in the digital age where information moves through societies with blinding speed. Communications is the glue that binds all the facets of a modern business. Functions such as public relations, marketing, advertising, corporate communications will achieve better optimized outcomes with better understanding of communications management.
SMU Academy is pleased to be able to offer the Graduate Certificate in Communications Management (GCCM) as the flagship credit bearing course where upon graduation, participants may choose to use the credits towards the SMU Masters in Communication Management.