Graduate Certificate in Communication Management
- Digital Marketing & Comms
- Innovation & Business Improvement
This programme is conducted either online or on-campus.
Please refer to respective modules for dates.
Who Should Attend
- Entrepreneurs and business owners
- Managers/ Leaders of strategic communication functions
- Content strategists
- Social media specialists
- Marketing/ Corporate communications professionals
PREREQUISITES
- A Bachelor's Degree; or
- A Diploma with at least 3 years of working experience
Overview
SMU's Graduate Certificate in Communication Management is one of Singapore's most established and highly subscribed communication management programmes that sees over a thousand professionals across various industry sectors and organisations coming together and trained in the art and science of communications yearly.
Learning Objectives
- Acquire techniques used in digital marketing and apply them in marketing strategies
- Be equipped with skills to present effectively and make an impact
- Create a compelling brand story and amplify it through digital/ social channels
- Understand and harness audience perspectives and values to tell better stories
- Learn how a strong company culture drives success and eliminate a toxic culture
Topic/Structure
To achieve the Graduate Certificate in Communication Management, participants will need to complete the following modules offered by SMU Academy:
Digital Marketing - Social Media Marketing
Digital Marketing - Search Engine Marketing
Building a Winning Corporate Culture
Foundations of Brand Storytelling
Strategies for Persuasive Presentations
Business Storytelling Studio
This course is also a part of the Graduate Diploma in Communication Management and Innovation.
Assessment
An assessment will be conducted at the end of each module.
CERTIFICATION
Upon completion of all 6 modules within a maximum duration of 3 years, participants will be awarded a digital Graduate Certificate in Communication Management.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$3,139.20 (After SSG Funding 70%) |
$1,219.20 (After SSG Funding 70% |
$3,139.20 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$1,219.20 (After SSG Funding 70% |
$1,219.20 (After SSG Funding 70% |
$1,219.20 (After SSG Funding 70% |
|
International Participant |
$10,464 (No Funding) |
$10,464 (No Funding) |
$10,464 (No Funding) |
All prices include 9% GST
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
- SkillsFuture Credit
-
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual). - Workfare Skills Support Scheme
-
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
On-Campus Intakes
| Modules | Next Intake (On-Campus) |
|---|---|
| Digital Marketing - Social Media Marketing | 9 & 10 Jan 2025 [Open for Registration] |
| Digital Marketing - Search Engine Marketing | 16 & 17 Jan 2025 [Open for Registration] |
| Building A Winning Corporate Culture | 6 & 7 Feb 2025 [Open for Registration] |
| Foundations Of Brand Storytelling | 25 & 26 Apr 2024 [Registration Closed] |
| Strategies for Persuasive Presentations | 28 & 29 Nov 2024 [Open for Registration] |
| Business Storytelling Studio | 2 & 3 Dec 2024 [Open for Registration] |
Online Intakes
| Modules | Next Intake (Online) |
|---|---|
| Digital Marketing - Social Media Marketing | To be advised |
| Digital Marketing - Search Engine Marketing | 7, 8 & 9 Nov 2024 [Registration Closed] |
| Building A Winning Corporate Culture | To be advised |
| Foundations Of Brand Storytelling | 10, 11 & 12 Oct 2024 [Registration Closed] |
| Strategies for Persuasive Presentations | 5, 6 & 7 Sep 2024 [Registration Closed] |
| Business Storytelling Studio | 7, 8 & 9 Nov 2024 [Registration Closed] |
Trainers
Testimonials
