Advanced Certificate in Media Communication and Strategy Module 5: Media Relations in Crisis Communication

Digital Marketing & Comms
Innovation & Business Improvement

Next Intake: 4 Aug 2025 (Mon)

Basic
SkillsFuture
Short Courses
This module is part of Advanced Certificate in Media Communication and Strategy

This module is conducted in-person.

Next course starts on

4 Aug 2025 (Mon) See Full Schedule

Fee

SGD2,180* (as low as SGD254 after maximum funding) Learn More

Duration

2 Full Days (Weekdays)

Level

Basic

Who Should Attend

Working professionals from Communications and PR, and Media and Marketing
Those interested in creating and managing social media content
Individuals who intend to change industry and work in media

PREREQUISITES:

Participant should have at least a Bachelor's Degree or Diploma with at least 3 years of working experience
Participants must have a good grasp of English

Overview

When a crisis involving your organisation occurs today, there’s a good chance you may hear of it first through social media. Before you know it, you and your team are under attack. The sheer size of the assault between the number of people you have to deal with and the non-stop pressure under these circumstances, is enough to overwhelm your team and derail all the careful crisis management planning you may already have put in place.

This module provides participants with the ability to identify different types of crisis, the communication required to manage the situations across platforms and the strategies to counter them. This is especially relevant to the challenges that organisations face across various media and the speed with which appropriate responses and action are required. It’s not a one-size-fits-all and the ability of organisations being able to manage internal and external communication during the crisis is just as crucial as the planning to prevent a crisis and recover from it.

Learning Objectives

Understand and dissect the different steps required between issues management and crisis communication
Identify the various types of crisis and the strategies to counter them and recover
Understand the role of media, managing transmedia communication and social media during the crisis

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$654

(After SSG Funding 70%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$654

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$254

(After SSG Funding 70%
+ MCES Funding 20%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$254

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$2,180

(No Funding)

$2,180

(No Funding)

$2,180

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll