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Internationalisation Series: Learning from One of the World's Fastest Evolving Digital Ecosystems, Shenzhen, China

  • Analytics & Tech
  • Innovation & Business Improvement
  • Internationalisation
  • Basic
  • SkillsFuture
  • Short Courses
  • This module is part of Internationalisation Series

This module is conducted in-person.

Next course starts on
To be advised
Fee
SGD8,393* (as low as SGD977.90 after maximum funding) Learn More
Duration

3 half-days of Pre-Trip Workshops

5 days in Shenzhen
(See programme details under Topic/Structure)

Level
Basic

Who Should Attend

  • Business owners
  • Business senior leadership teams
  • Anyone responsible for digital business strategy

Overview

Companies elsewhere, even if they don’t currently have a presence in China, might consider using the China experience as a reference point. The sheer speed and scale at which China’s digital ecosystem players are driving innovations is redefining what it means to manage a company in today’s globalised, increasingly digitalised economy.

Integrating participant-centred principles, emerging technologies and cutting-edge theory on Chinese management and economic issues with best management practices, this programme seeks to prepare executives and business leaders to not only meet the challenges of a dynamic and complex global landscape, but to also drive success in their organisations in the digital economy. The programme brings in business leaders and top experts from companies such as China’s largest Integrated Internet Service Provider, Tencent; one of the world’s most innovative companies, Huawei; the largest unicorn in the world, ByteDance, etc. to provide an unparalleled learning experience that extends beyond the four walls of the classroom.

Click here for the programme brochure.

 

Programme Partner

 

 

Learning Objectives

At the end of the course, participants will be able to:

  • Gain a comprehensive understanding of the Chinese culture and mindset and the changing values of Chinese citizens and how these shape business and corporate attitudes and strategising
  • Appreciate the factors shaping and influencing social and interpersonal relationships, business culture and negotiation practices in China
  • Understand the practice and experience of Shenzhen's industrial transformation and innovative development over the past 40 years 
  • Understand China’s digital economy: policies, opportunities and challenges
  • Learn about the current technical achievements and solutions of China's digital, intelligent and cloud platforms, as well as its important achievements and valuable experience in digital transformation in various fields
  • Build their China network as they share experiences and build strong connections with other participants

     

Topic/Structure

Pre-Trip Workshops
 

Session 1: An Overview of History and Culture in China: From Traditional to Contemporary

  • Brief introduction to the history of China
  • Introduction to the major influences in Chinese thought (e.g., Taoism, Confucianism etc.)
  • Brief introduction to modern society, politics and culture
  • Important elements and characteristics of Chinese culture

Session 2: China’s Social Etiquettes in Business

  • Types and connotations of Chinese etiquettes
  • Differences between Chinese and Western etiquettes
  • Etiquettes to follow on different occasions
  • China’s social etiquettes in business

Session 3: China’s Unique Culture in Business

  • Unique factors that influence Chinese business culture
  • Introduction to China’s official system
  • Wine culture in China and its impact on business activities
  • Factors influencing social and interpersonal relationships (guanxi) and negotiation practices in China
     

Programme at Shenzhen:

 Day 1 
  • Arrive at Shenzhen
 Day 2 

 Morning

  • Opening Ceremony
  • Lecture - New Trends of Investments in China - Investment Choices of MNCs from E&Y’s Perspective

 Afternoon

  • Site Visit - Shenzhen's Largest E-commerce and Industrial Park - Zhi Mei - Hui Zhi Industrial Park
 Day 3

 Morning

  • Lecture - Business Model Innovation of Internet Celebrity (WangHong 网红) Economy

 Afternoon

  • Mobile Learning - A magnificent forty years with a lead demonstration before setting off - interpreting the path of high-quality development in Shenzhen
 Day 4

 Morning

  • Site Visit - Top ten companies in the world by market capitalisation/ China’s largest integrated Internet service provider - Tencent

 Afternoon

  • Case Study - Learn the underlying logic of Internet development from Tencent and analyse the digital business model
 Day 5

 Morning

  • Site Visit - The global leader in the field of drones - DJI

 Afternoon

  • Site Visit - Developing China's leading AI application and large language models (LLMs) - Baidu International Technology (Shenzhen)
 Day 6

 Morning

  • Site Visit - One of the World’s Most Innovative Companies - Huawei Shenzhen Headquarter

 Afternoon

  • Lecture - Huawei’s Globalisation Strategy
  • Presentation & Assessment
 Day 7
  • Flight back to Singapore

*All schedules, itineraries, and business events are subject to availability and changes. Flight tickets, travel insurance, and VISA (if required) will be covered by participants.

Profile of Companies for Site Visits

Tencent(深圳市腾讯计算机系统有限公司)

As one of the top ten companies in the world by market capitalisation, Tencent has become one of the most important technology companies in the world. It is one of the largest comprehensive Internet service providers in China and one of the Internet companies serving the most users in China. The Internet ecosystem created by Tencent has become an important driving force for China's technological innovation and digital development of enterprises.

Huawei Shenzhen Headquarters(华为技术有限公司深圳总部)

Huawei is the world's leading provider of information and communication technology (ICT) solutions and one of the world's largest patent holders. Through on-the-spot investigations, you can explore Huawei's success genes, learn Huawei's advanced management model that combines Chinese and Western cultures, and advanced experience in building corporate culture.

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Calculate Programme Fee

Click here for more infomation about SkillsFuture Credits (Not applicable for Company-sponsored participants)
For PSEA - Available only for Singapore Citizen below 31 (Not applicable for Company-sponsored participants)

Total Program Fee: SGD0.00

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$2,517.90

(After SSG Funding 70%)

$977.90

(After SSG Funding 70%
+ ETSS Funding 20%)

$2,517.90

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$977.90

(After SSG Funding 70%
+ MCES Funding 20%)

$977.90

(After SSG Funding 70%
+ ETSS Funding 20%)

$977.90

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$8,393

(No Funding)

$8,393

(No Funding)

$8,393

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).

Workfare Skills Support Scheme

From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

  • Organisation must be registered or incorporated in Singapore
  • Employment size of not more than 200 or with annual sales turnover of not more than $100 million
  • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  • Trainees must be Singapore Citizens or Singapore Permanent Residents
  • Trainees must not be a full-time national serviceman
  • Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here. 

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

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Trainers

Dr Foo Suan Fong
Executive Director
Singapore Centre for Chinese Language
Dr Foo Suan Fong
Executive Director
Singapore Centre for Chinese Language
Dr Foo Suan Fong, a respected senior educator and author in Singapore, served as the Principal of Dunman High School from 2009 to 2016 before taking the helm of the Singapore Centre for Chinese Learning. With senior administrative and teaching roles across various schools, the Ministry of Education, and the National Institute of Education, Dr Foo has made significant contributions to Singapore. In recognition, he was awarded the Public Administration Medal (Silver, 2018). He holds a PhD from Fudan University, an MPhil from the University of Hong Kong, and a BA from the National University of Singapore. Lecturer for Pre-Trip Workshop 1 - An Overview of History and Culture in China: From Traditional to Contemporary.
Dr Gong Cheng
Lecturer
Singapore Centre for Chinese Language
Dr Gong Cheng
Lecturer
Singapore Centre for Chinese Language
Dr Gong Cheng, a Lecturer at the Singapore Centre for Chinese Language, holds a PhD and Master’s degree from Nanyang Technological University. She holds an international teacher qualification certificate for teaching Chinese as a foreign language and has more than 20 years of tertiary-level second language teaching experience in Singapore and China. Her current research interests include teaching of writing, assessment for learning, oral communication, inquiry-based learning and ICT-assisted language learning. Lecturer for Pre-Trip Workshop 3 - China's Social Etiquettes in Business.
Dr Zhang Limei
Dean of Academic Affairs
Singapore Centre for Chinese Language
Dr Zhang Limei
Dean of Academic Affairs
Singapore Centre for Chinese Language
Dr Zhang Limei is Dean of Academic Department at the Singapore Centre for Chinese Language, Nanyang Technological University. She received her Ph.D. from the National Institute of Education, Nanyang Technological University. With over twenty years of experience as a language teacher and educator in both Singapore and China, she brings a wealth of expertise to her role. Lecturer for Pre-Trip Workshop 2 - China's Unique Culture in Business.
Dr Koh Chaik Ming
Senior Research Fellow
National University of Singapore
Dr Koh Chaik Ming
Senior Research Fellow
National University of Singapore

Dr Koh, a Senior Research Fellow at the National University of Singapore, specialises in food supply chain research. As an Enterprise Singapore-sponsored business coach in Enterprise Leadership Transformation (ELT)Programme), he supports Singaporean multi-generational small and medium enterprises (SMEs) in strategic capability building, business model transformation, growth capital and business succession. He also teaches the Growth Strategies module and the Supply Chain module for the ELT programme. He was formerly GM for Shell in Asia Pacific and China, served as the first Shanghai Chief Representative for Temasek Holdings, and the Asian CEO of the largest meat import platform in China. Dr Koh is an alumnus of the INSEAD MBA and Harvard Business School AMP programme.

Lee Kok How
CEO
OneView
Lee Kok How
CEO
OneView

Lee Kok How is an experienced economist, consultant, and author. He has served as the chief and senior economist for BHP Billiton, China Fortune Land Development, Singapore's Ministry of Trade and Industry and the Singapore Economic Development Board. He is also a columnist for the South China Morning Post and Asia Times.

He holds master's degree from Tsinghua University, INSEAD and the National University of Singapore

He currently teaches executive training courses at National University of Singapore, Singapore Management University, Xinhuidian and other institutions of higher learning, and also assists Chinese companies to go global, especially to expand in Southeast Asia.

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