Next course starts on
8 Jun 2026 (Mon) See Full Schedule
Fee
SGD4,905* (as low as SGD571.50 after maximum funding) Learn More
Duration

3 days per module; Day 1 & 2: 9am–5pm; Day 3: 9am–6pm. Modules have to be taken sequentially, from Module 1 - Module 4.

Participants are required to clock in substantial training hours outside of the 4-modules, each comprising 3 days for certification purposes. Please reach out to cps@smu.edu.sg for more details.

Level
Basic

Who Should Attend

Senior leaders, managers and business professionals, who are keen to support another professional’s development through coaching; Existing coaches who wish to enhance their business coaching offer.

Pre-requisites:

Participants should have, at a minimum, tertiary qualifications and at least 7 years of business/organizational experience with interests in Business Coaching.

Overview

Great leadership and effective coaching begins with keen awareness of own strengths, development areas, emotions, and understanding of human behaviours.

This module focuses on equipping participants with the business coaching competencies to understand the broader/generic developmental, political, commercial and environmental conditions the clients and their organizations operate in, to maximize the business performance of people around them.

 

Module 3 is the third element of the WABC Accredited (Level 1 - RCC)TM Professional Certificate in Business Coaching Program. The program's graduates are eligible to receive the Registered Corporate Coach™ (RCC™) credential (subject to fulfilment of all requirements and WABC terms and conditions) and become members of the Worldwide Association of Business Coaches™ (WABC™), the leading global association committed to driving business coaching excellence with robust, evidence-based practices.

 

Learning Objectives

At the end of the 3-day module, participants will be able to:

  • Discover the impact of an effective coaching session using Narrative coaching technique and approaches
  • Apply WABC core business and leadership coaching competencies that include:
  • Leadership knowledge and credibility
  • Alignment (understanding business and displaying a strong grounding in business knowledge and competency)
  • Creating and maintaining partnerships with all stakeholders in the business coaching process
  • Understanding organizational behaviour and organizational development principles
  • Tap into their intuition and experience the power of silence in a coaching session
  • Be able to use humour, give objective feedback in a non-judgmental manner, take risk and enter the unknown to fully support their coachee(s)

Topic/Structure

  • Maximize performance as a leader
  • Cultivating 6 key business coaching skills
  • Understand Narrative Approach to Coaching
  • Coaching effectively through
  • Facilitating the Personal Transformation
  • Effective Leadership Coaching – Building a culture of change, exploration, and challenges

Assessment

There will be a presentation or written assessment for each module. 

Participants have to meet a minimum attendance rate of 75% and have to complete all assessment(s) required by the course. Only upon meeting the minimum attendance and passing the assessment will participants be issued a Certificate of Completion.

Participants who fail the assessment will be given a chance for re-assessment at a fee of SGD100.00 (excluding prevailing GST). Each participant is allowed 1 re-assessment. The re-assessment has to be taken within 7 calendar days from the end of the course date. It will be held on a weekday specified by SMU Academy and conducted during office hours. Please note that re-assessment fees are not supported by SSG Funding.

Participants who meet the minimum attendance rate but do not achieve a pass for the assessment will be issued a Certificate of Participation.

Participants are required to bring their laptop to access the course materials, class exercises and individual assessment(s).

In order to be awarded with the Professional Certificate in Business Coaching, participants are required to complete all 4 modules, in sequence, within 2 years.

Calculate Programme Fee

Click here for more information about SkillsFuture Credits (Not applicable for Company-sponsored participants)
For PSEA - Available only for Singapore Citizen below 31 (Not applicable for Company-sponsored participants)

Total Program Fee: SGD0.00

Fee Table

EMPLOYER-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$1,471.50

(After SSG Funding 70%)

$571.50

(After SSG Funding 70%
+ ETSS Funding 20%)

$1,471.50

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$571.50

(After SSG Funding 70%
+ MCES Funding 20%)

$571.50

(After SSG Funding 70%
+ ETSS Funding 20%)

$571.50

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$4,905

(No Funding)

$4,905

(No Funding)

$4,905

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).

Workfare Skills Support Scheme

From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Employer Sponsored

Enhanced Training Support for SMEs (ETSS)

  • Organisation must be registered or incorporated in Singapore
  • Employment size of not more than 200 or with annual sales turnover of not more than $100 million
  • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  • Trainees must be Singapore Citizens or Singapore Permanent Residents
  • Trainees must not be a full-time national serviceman
  • Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here

Please click here for more information on ETSS.

Absentee Payroll

Employers who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

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Trainers

Testimonials

Module 3 reinforces a lot of skills learnt in module 1 and 2 on top of the new knowledge on for module 3. The coaching practice that we get during the module also allows us to keep brushing up our skills and competencies. The additional materials by Laakh to coach us on our personal development was huge help. Personally for me, it lifted me, so thank you!
Ho Chee Keong Philip
Global Supply Chain Leader
Cytiva

Additional Details

Programme Registration

Applications will be reviewed by our Programme Admissions Committee. The decision made by the committee is final and no request to review the decision or reveal the considerations leading to the decision would be entertained.

Certified Professional Business Manager (CPBM)

This programme is part of Certified Professional Business Manager. Participants who successfully complete 6 courses/modules with a minimum of 15 training days, from a list of qualifying programmes (terms and conditions apply) within 5 years will receive the Certified Professional Business Manager (CPBM). For example:

Please click here for CPBM details and list of qualifying programmes.