In this day and age, slick “human” marketing and communication strategies alone, cannot win customers any more. Customers now absolutely expect the marketing promises to be converted into actual experiences. Every time that the experience does not deliver on the promise, customers are likely to move on to a competitor. What then is the strategy that organisations can adopt as part of their DNA and not just as a flavour of the month “customer scheme”, to take the lead in being customer-centric?

According to modern business strategists and marketing experts, content marketing is the key to success in this increasingly digital age of Internet, e-commerce, and social media. But what exactly is content marketing and why is it such a valuable tool for your brand? 

Technology is moving faster today than at any time in human history. Consumer expectations are higher than ever before and MarTech is key to meeting and exceeding those expectations.  MarTech helps companies close the digital gap that has opened up due to rapidly evolving consumer behaviour. Hence, your MarTech strategy can propel your business forward, or it can hold you back.

Module 1 discusses the application of this understanding to consumer goods, as well as service, business-to-business, industrial and non-profit organisations, and to the growing area of e-commerce.

Comprising 6 modules, this certificate programme provides participants with the skills and confidence needed to respond to trends and changes in the digital marketing landscape. By differentiating between types of marketing value creation and how these are measured, participants will gain meaningful insights into the importance of an integrated digital marketing strategy, learning to navigate digital disruption guided by customer experience, analytics, and marketing technology (MarTech).

You don’t need us to say that because Covid-19, 2020 was an atypical year that disrupted businesses in such a way that it’s hard to anticipate all of its consequences. It’s safe to say that virtually all activities will change in some way or another – and marketing is hardly the exception. So, trying to foresee how its future will look feels like a guessing game at times. 

Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. In the digital age, it’s not enough to just create content, send it out into the world, and hope for results. The most successful content marketing programmes are those that track essential digital marketing metrics and use them to engage in constant refinement and improvement.

An effective IT Audit team actively contributes to setting and delivering a vision, as part of the strategic direction of the audit function overall as well as the organisation. It seeks to keep pace with technological change, create value and enhance impact and influence not only across the CIO organisation but also more broadly.

The overall objective of this course is to allow participants to understand why and how IT audits are carried out to obtain an assurance of system controls in support of financial audits and internal audits.

The objective of this course is to introduce accounting professionals to the recent trends in digital transformation and financial analytics. Participants will be exposed to the skillsets needed by accountants to remain competitive in the digital era, e.g., programming skills. In particular, this course will focus on the basics of Python programming and the applications of the various packages for data analysis and visualisation, which are important for the day-to-day job of an accountant.

This programme allows participants to understand the inner workings of this exciting FinTech innovation and provide a thorough introduction to DeFi, its opportunities, risks, and insights from industry experts.