Comprising 5 modules, this certificate programme, jointly offered by SMU Academy and TechFin Consulting is designed to help participants navigate the complex world of insurance, and understand how insurance technology (InsurTech) plays a role in the future of the industry. Through study and analysis of new technology such as Blockchain, Artificial Intelligence and Machine Learning, participants will learn how InsurTech is redefining the insurance industry. They will also explore classifications of InsurTech businesses and the size of the InsurTech market.

The idea is to create a coordinated story experience, or transmedia storytelling, in which each medium or channel plays a specialised role and does what it does best. This approach requires its own lenses and mental models and specific writing skills.

This module provides participants with an introductory understanding of writing for media and application for different forms of digital multimedia - how each is separate yet can be integrated. Participants will be equipped with the skill sets to navigate, write and tailor their message for each platform.

Advertising and marketing can no longer be limited to just a few channels. Businesses need to be available across multiple platforms if they want to stay competitive and relevant. Unlike any other form of media, social media allows brands to engage directly with its customers and build a very personal relationship, so it is critical that it is done correctly. While the messages are being retold on different media, it has to make sense to the audience as parts of a coherent ‘universe’ of brand storytelling. There is no one source of information for the full narrative.

This introductory course in insurance technology (InsurTech) is designed to help participants navigate the complex world of insurance, and understand how InsurTech plays a role in the future of the industry. Through the study of new technology insurers and InsurTechs, participants will learn how insurance can be evolved to meet the needs of a post-coronavirus world. The training is aimed at professionals who need to gain a big picture understanding, break down the hype and jargon, and take the first steps in establishing an InsurTech landscape.

This module introduces participants to new entrants to the insurance sector in the form of start-ups. These players innovate and make use of technology to bring a range of positive changes to compete in the insurance market.

The overall objective of this module is to provide participants with an overview and framework in using data analysis for creative execution – what kind of data is required, how to source for it, and develop actionable insights.

When a crisis involving your organisation occurs today, there’s a good chance you may hear of it first through social media. Before you know it, you and your team are under attack. The sheer size of the assault between the number of people you have to deal with and the non-stop pressure under these circumstances, is enough to overwhelm your team and derail all the careful crisis management planning you may already have put in place.

The overall objective of this module is to provide participants with an understanding of media literacy and analysis in the online news space - the characteristics, tools and impact. Participants will be equipped with the theoretical and practical perspectives of creating impactful multimedia news stories, media law and to cast a discerning eye in combating disinformation in online stories.

This module aims to give participants an understanding of language, concepts and structure for promotional copywriting and creation across platforms. How writing short is both an art and science with the tools, transmedia concepts and targeting that will move the consumer from “so what about it?” to “count me in” in a matter of seconds.

For many of us, creating posts for social media may seem easy. Marketers and brands around the world know there’s more to social media content creation and editing than meets the eye. From posting updates with the perfect hashtag to creating the right tone of voice, this module seeks to impart participants with the skills and knowledge of creating targeted social media content so as to allow them to use the medium to their best advantage.