Tech and Fintech Marketing: The Right Strategies for Success
- Analytics & Tech
- Digital Marketing & Comms
- Innovation & Business Improvement
This module is conducted in-person.
1 Full Day (Weekday)
Who Should Attend
- Individuals seeking to gain a good understanding of modern marketing
- Working professionals exploring the potential applications of modern marketing
- Individuals looking to upskill and have deep interest in the future of marketing and technology
PREREQUISITES
There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.
Overview
In a recent McKinsey survey, 83 percent of global CEOs said they look to marketing as a major driver for most if not all of a company's growth agenda. The rapid development of technology has made marketing inherently more complex which has resulted in more risk but also more reward for savvy campaigns. This course aims to empower participants with the integral marketing concepts, frameworks, and techniques needed to be successful in the modern world.
Learning Objectives
At the end of the 1-day course, participants will be able to:
Gain an understanding of the traditional marketing goals and strategies
- Identify the key differences between modern marketing techniques, such as growth hacking, and traditional methods
- Learn about social media marketing, viral marketing and how these can help deliver a message
- Understand how to integrate offline and online marketing mechanisms for the best output
- Explore the digital brand building process
- Consider the metrics of measuring success of a marketing campaign
- Understand risks of marketing campaigns and how to learn from failures
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$327 (After SSG Funding 70%) |
$127 (After SSG Funding 70% |
$327 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$127 (After SSG Funding 70% |
$127 (After SSG Funding 70% |
$127 (After SSG Funding 70% |
|
International Participant |
$1,090 (No Funding) |
$1,090 (No Funding) |
$1,090 (No Funding) |
All prices include 9% GST
Please note that the programme fees are subject to change without prior notice.
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
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