Tech and Fintech Marketing: The Right Strategies for Success

Analytics & Tech
Digital Marketing & Comms
Innovation & Business Improvement

Next Intake: 28 Feb 2025 (Fri)

Basic
SkillsFuture
Short Courses

This module is conducted in-person.

Next course starts on

28 Feb 2025 (Fri) See Full Schedule

Fee

SGD1,090* (as low as SGD127 after maximum funding) Learn More

Duration

1 day
Weekdays (9am - 5pm)

Level

Basic

Who Should Attend

Individuals seeking to gain a good understanding of modern marketing
Working professionals exploring the potential applications of modern marketing
Individuals looking to upskill and have deep interest in the future of marketing and technology

PREREQUISITES

There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.

Overview

With the rise of the digital age, companies are faced with more competition than ever before, with marketing playing a major role in a brand’s success.

In a recent McKinsey survey, 83 percent of global CEOs said they look to marketing as a major driver for most if not all of a company's growth agenda. The rapid development of technology has made marketing inherently more complex which has resulted in more risk but also more reward for savvy campaigns. This course aims to empower participants with the integral marketing concepts, frameworks, and techniques needed to be successful in the modern world.

Programme Partner

Learning Objectives

At the end of the 1-day course, participants will be able to:

Gain an understanding of the traditional marketing goals and strategies
Identify the key differences between modern marketing techniques, such as growth hacking, and traditional methods
Learn about social media marketing, viral marketing and how these can help deliver a message
Understand how to integrate offline and online marketing mechanisms for the best output
Explore the digital brand building process
Consider the metrics of measuring success of a marketing campaign
Understand risks of marketing campaigns and how to learn from failures

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Calculate Programme Fee

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$327

(After SSG Funding 70%)

$127

(After SSG Funding 70%
+ ETSS Funding 20%)

$327

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$127

(After SSG Funding 70%
+ MCES Funding 20%)

$127

(After SSG Funding 70%
+ ETSS Funding 20%)

$127

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$1,090

(No Funding)

$1,090

(No Funding)

$1,090

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit: Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).
Workfare Skills Support Scheme: From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

Organisation must be registered or incorporated in Singapore
Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
Trainees must be Singapore Citizens or Singapore Permanent Residents
Trainees must not be a full-time national serviceman
Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.

Please click here for more information on ETSS.

Absentee Payroll