Writing Effectively for the Digital Age
- Digital Marketing & Comms
This module is conducted in-person.
2 days
Weekdays (9am - 5pm)
Who Should Attend
- Executives across the corporate and public sectors whose jobs require them to communicate digitally over emails, the Internet, social media, etc.
- Anyone who wishes to sharpen their writing and communication skills
PREREQUISITES
Participants must have working proficiency in English.
Overview
This course deals head on with how we can write and communicate better in the digital age. In the first part, we explore the demands and expectations of digital audiences. We will then cover some core principles that underlie all good writing, such as accuracy, structure, and style; and learn to adapt these principles to engage readers amidst digital noise.
In the second part, we will explore communicating through specific digital platforms. We will discover tips and techniques for crafting compelling emails, instant messages, social media posts, and presentation slides. We will also look at using emerging technology, including generative AI (such as ChatGPT), to help accelerate and improve our writing.
This course is designed to be experiential and interactive; through hands-on activities and discussions, we will learn the art of capturing attention in a world where our attention is divided among multiple information streams. Whether you consider yourself an adequate writer or wish to enhance your skills, this course offers something for everyone.
Learning Objectives
At the end of the 2-day course, participants will be able to:
- Understand the differences in communication styles, audience expectations, audience profiles and platform types between traditional writing and writing for digital communication
- Identify key principles that underlie effective digital writing and communication based on audience expectations, needs and cognitive characteristics
- Learn about these key principles and apply them to common professional and workplace writing tasks such as making requests, drafting circulars and notices, status reports, meeting updates, marketing and publicity copy, instructions, proposals, pitches, business plans, etc.
- Write effective emails by using a structured approach, applying tips and techniques unique to emails, and leveraging functions and features of modern-day emails
- Embrace the increasing importance of instant messaging and social-media messaging as tools for workplace/professional communication
- Learn how to write in a way that maximises the reach, value and utility of messages sent over WhatsApp, office messaging platforms, social media, etc.
- Understand that slides are fast replacing conventional documents written in prose and learn how to write content for slides that is brief, interesting and captivating without compromising accuracy and completeness
Assessment
As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.
Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$654 (After SSG Funding 70%) |
$254 (After SSG Funding 70% |
$654 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
$254 (After SSG Funding 70% |
|
International Participant |
$2,180 (No Funding) |
$2,180 (No Funding) |
$2,180 (No Funding) |
All prices include 9% GST
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
This module is conducted in-person.
| Course | Dates |
|---|---|
| Intake | 27 - 28 Feb 2025 [Open for Registration] |
*Online registration will close 5 calendar days before the course start date
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