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Writing Effectively for the Digital Age

  • Digital Marketing & Comms
Next Intake: 28 Aug 2025 (Thu)
  • Basic
  • SkillsFuture
  • Short Courses

This module is conducted in-person.

Next course starts on
28 Aug 2025 (Thu) See Full Schedule
Fee
SGD2,180* (as low as SGD254 after maximum funding) Learn More
Duration

2 Full Days (Weekdays)

Level
Basic

Who Should Attend

  • Executives across the corporate and public sectors whose jobs require them to communicate digitally over emails, the Internet, social media, etc.
  • Anyone who wishes to sharpen their writing and communication skills


PREREQUISITES

Participants must have working proficiency in English.

Overview

Master digital writing skills for emails, social media, and presentations, using core principles and AI tools to engage today’s fast-paced audiences.

Digital media has transformed the way we communicate, conduct business, and interact with one another. Say goodbye to boring office memos and hello to emails that pack a punch. Forget lengthy reports and embrace the art of concise PowerPoint slides. Deals are sealed on WhatsApp, and social media is the new marketplace for products and services. Writing effectively for this fast-paced digital landscape is essential to capture attention and convey messages clearly.

This course deals head on with how we can write and communicate better in the digital age. In the first part, we explore the demands and expectations of digital audiences. We will then cover some core principles that underlie all good writing, such as accuracy, structure, and style; and learn to adapt these principles to engage readers amidst digital noise.

In the second part, we will explore communicating through specific digital platforms. We will discover tips and techniques for crafting compelling emails, instant messages, social media posts, and presentation slides. We will also look at using emerging technology, including generative AI (such as ChatGPT), to help accelerate and improve our writing.

This course is designed to be experiential and interactive; through hands-on activities and discussions, we will learn the art of capturing attention in a world where our attention is divided among multiple information streams. Whether you consider yourself an adequate writer or wish to enhance your skills, this course offers something for everyone.

Learning Objectives

At the end of the 2-day course, participants will be able to:

  • Understand the differences in communication styles, audience expectations, audience profiles and platform types between traditional writing and writing for digital communication
  • Identify key principles that underlie effective digital writing and communication based on audience expectations, needs and cognitive characteristics
  • Learn about these key principles and apply them to common professional and workplace writing tasks such as making requests, drafting circulars and notices, status reports, meeting updates, marketing and publicity copy, instructions, proposals, pitches, business plans, etc.
  • Write effective emails by using a structured approach, applying tips and techniques unique to emails, and leveraging functions and features of modern-day emails
  • Embrace the increasing importance of instant messaging and social-media messaging as tools for workplace/professional communication
  • Learn how to write in a way that maximises the reach, value and utility of messages sent over WhatsApp, office messaging platforms, social media, etc.
  • Understand that slides are fast replacing conventional documents written in prose and learn how to write content for slides that is brief, interesting and captivating without compromising accuracy and completeness

Assessment

As part of the requirement for SkillsFuture Singapore, there will be an assessment conducted at the end of the course. The mode of assessment, which is up to the trainer’s discretion, may be an online quiz, a presentation or based on classroom exercises.

Participants are required to attain a minimum of 75% attendance and pass the associated assessment in order to receive a digital Certificate of Completion issued by Singapore Management University.

Calculate Programme Fee

Click here for more information about SkillsFuture Credits (Not applicable for Company-sponsored participants)
For PSEA - Available only for Singapore Citizen below 31 (Not applicable for Company-sponsored participants)

Total Program Fee: SGD0.00

Fee Table

COMPANY-SPONSORED

PARTICIPANT PROFILE

SELF-SPONSORED

SME

NON-SME

Singapore Citizen < 40 years old

Permanent Resident

LTVP+

$654

(After SSG Funding 70%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$654

(After SSG Funding 70%)

Singapore Citizen ≥ 40 years old

$254

(After SSG Funding 70%
+ MCES Funding 20%)

$254

(After SSG Funding 70%
+ ETSS Funding 20%)

$254

(After SSG Funding 70%
+ MCES Funding 20%)

International Participant

$2,180

(No Funding)

$2,180

(No Funding)

$2,180

(No Funding)

All prices include 9% GST

Please note that the programme fees are subject to change without prior notice.

Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.

Self Sponsored

SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.

This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.

Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).

Workfare Skills Support Scheme

From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.

Company Sponsored

Enhanced Training Support for SMEs (ETSS)

  • Organisation must be registered or incorporated in Singapore
  • Employment size of not more than 200 or with annual sales turnover of not more than $100 million
  • Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
  • Trainees must be Singapore Citizens or Singapore Permanent Residents
  • Trainees must not be a full-time national serviceman
  • Trainees are eligible for ETSS funding only if their company's SME status is approved prior to the course commencement date. To verify your SME's status, please click here. 

Please click here for more information on ETSS.

Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:

AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)

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Trainers

Fong Wei Li
Managing Director
Forward Legal Singapore
Fong Wei Li
Managing Director
Forward Legal Singapore
Wei Li is a multi-talented individual: lawyer, educator, and writer. He runs a boutique law firm specialising in media, Internet, and entertainment law. Apart from legal practice, he teaches legal writing and professional development courses at Singapore Management University's Yong Pung How School of Law. Wei Li values simplicity in communication, contrary to the verbose stereotype of lawyers. His background in psychology, media studies, and freelance writing enriches his understanding of effective communication. Certified as a translator, he's bilingual. Balancing law practice and teaching for nearly a decade, he believes in stress-free learning, making his courses interactive and engaging. Students commend his vibrant and enthusiastic teaching style.

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