Advanced Communication Strategies: Using Strategic Persuasion To Get What You Want

This programme is designed for professionals who wish to enhance their communication and persuasion skills to be more effective in their career and life.

With the skills acquired, you will be able to:

• Communicate clearly and concisely
• Engage people with greater flair and confidence
• Structure and express your ideas in more a convincing and persuasive manner
• Avoid unintentional communication mistakes
• Inspire buy-ins

Programme Highlights

The programme is highly interactive. Games, tools and activities will be employed to crystallise learning, along with stories and real life case studies. There will also be individual and group coaching with individualised feedback to help you improve your communication techniques.

Day 1 How to communicate effectively so that you can influence others to your way of thinking

• Avoid 12 seemingly innocent communication barriers that block conversations, damage relationships and cause conflict
• Capture and keep the attention of your listeners – even the busy ones – by learning how to communicate clearly and concisely
• Discover powerful ways to keep your listeners excited, engaged and at the edge of their seats while you are talking – energies, styles, behaviours and the opening lines
• Understand your communication style and influence behaviour
• Understand personality types and the styles and preferences so as to correspond in an appropriate way
• Learn how to analyse situations, select styles and behaviour, develop the flow and distancing strategy so as to make a pitch at your advantage
• Practice session – small group role play and discussion, observation and feedback

Day 2 Persuasion strategies to help you get what you want – every single time

• Learn about challenging influence situations – influencing teams and groups, influencing virtually, influencing cross cultural, influencing the “Big Boys” and influence amid office politics
• Discover powerful and irresistible persuasive language patterns, phrases and scripts that you can “plug and play” into everyday conversations to make you instantly more persuasive
• Use covert persuasion techniques to easily turn objections into agreements even with resistant people and inspire loyalty
• Identifying and prioritising your stakeholders and develop a communication plan to help manage them effectively
• Building strong relationship, credibility and rapport with stakeholders
• Practical assessment

Participants have to meet a minimum attendance rate of 75% and have to complete all assessment(s) required by the course. Only upon meeting the minimum attendance and passing the assessment will participants be issued a Certificate of Completion.

Participants who fail the assessment will be given a chance for re-assessment at a fee of SGD100.00 (excluding prevailing GST). Each participant is allowed 1 re-assessment. The re-assessment has to be taken within 7 calendar days from the end of the course date.  It will be held on a weekday specified by SMU Academy and conducted during office hours. Please note that re-assessment fees are not supported by SSG Funding.

Participants who meet the minimum attendance rate but do not achieve a pass for the assessment will be issued a Certificate of Participation.

Participants are required to bring their laptop to access the course materials, class exercises and individual assessment(s).