Personal Branding – Learning from the Best (Lessons from Global Luxury Brands for Personal Branding Success)
- Digital Marketing & Comms
- Innovation & Business Improvement
1 Day
Who Should Attend
- Entrepreneurs and aspiring entrepreneurs
- Professionals seeking to enter the Luxury Brands sector
- Professionals seeking to improve themselves for enhanced business / career success
Overview
Top global luxury brands command great attention and are always envied. Each has its own compelling aura and is admired. They inspire loyal and passionate followers who embrace their new offerings enthusiastically. Their labels provide instant recognition, status acknowledgement and identification of living at its finest. Successful luxury brands connect with their audience beyond the surface attributes, logo or celebrities / influencers’ endorsements. They succeed by continually delivering on their brand promise and often surpass the expectations of those they interact with.
Do you have a strong personal brand like the global luxury brands? This 1-day programme aims to help you discover the soul and spirit of some of these brands, to understand how they think and thrive and to emulate their achievements and their methodology. Learn to brand yourself to reach greater heights, where you can be sought after, professionally and socially. Learn to develop your own refined unique style to elicit favourable response from the people you meet, especially those with high expectations and who demand the best.
Brand Yourself to Succeed
Learning Objectives
At the end of this programme, participants will be able to:
- gain insights into the concepts and principles of luxury branding.
- appraise why personal branding is essential for individual and entrepreneurial advancement.
- evaluate the characteristics and expectations of successful global luxury brands, and their application to personal branding.
- decipher misconceptions of “luxury”.
- apply effective personal branding principles and tools to brand oneself for individual and entrepreneurial / business success.
Topic/Structure
Highlight
Participants will be hosted by a high-end boutique.
Assessment
Participants have to meet a minimum attendance rate of 75% and have to complete all assessment(s) required by the course. Only upon meeting the minimum attendance and passing the assessment will participants be issued a Certificate of Completion.
Participants who fail the assessment will be given a chance for re-assessment at a fee of SGD100.00 (excluding prevailing GST). Each participant is allowed 1 re-assessment. The re-assessment has to be taken within 7 calendar days from the end of the course date. It will be held on a weekday specified by SMU Academy and conducted during office hours. Please note that re-assessment fees are not supported by SSG Funding.
Participants who meet the minimum attendance rate but do not achieve a pass for the assessment will be issued a Certificate of Participation.
Participants are required to bring their laptop to access the course materials, class exercises and individual assessment(s).
Calculate Programme Fee
Fee Table
| COMPANY-SPONSORED | |||
|
PARTICIPANT PROFILE |
SELF-SPONSORED |
SME |
NON-SME |
|
Singapore Citizen < 40 years old Permanent Resident LTVP+
|
$327 (After SSG Funding 70%) |
$127 (After SSG Funding 70% |
$327 (After SSG Funding 70%) |
|
Singapore Citizen ≥ 40 years old |
$127 (After SSG Funding 70% |
$127 (After SSG Funding 70% |
$127 (After SSG Funding 70% |
|
International Participant |
$1,090 (No Funding) |
$1,090 (No Funding) |
$1,090 (No Funding) |
All prices include 9% GST
Post Secondary Education Account (PSEA)
PSEA can be utilised for subsidised programmes eligible for SkillsFuture Credit support. Click here to find out more.
Self Sponsored
SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits to pay for the course fees. The credits may be used on top of existing course fee funding.
This is only applicable to self-sponsored participants. Application to utilise SkillsFuture Credits can be submitted when making payment for the course via the SMU Academy TMS Portal, and can only be made within 60 days of course start date.
Please click here for more information on the SkillsFuture Credit. For help in submitting an SFC claim, you may wish to refer to our step-by-step guide on claiming SkillsFuture Credits (Individual).Workfare Skills Support Scheme
From 1 July 2023, the Workfare Skills Support (WSS) scheme has been enhanced. Please click here for more details.
Company Sponsored
Enhanced Training Support for SMEs (ETSS)
- Organisation must be registered or incorporated in Singapore
- Employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Trainees must be hired in accordance with the Employment Act and fully sponsored by their employers for the course
- Trainees must be Singapore Citizens or Singapore Permanent Residents
- Trainees must not be a full-time national serviceman
- Trainees will be able to enjoy ETSS funding only if the company's SME's status has been approved. To verify your SME's status, please click here.
Please click here for more information on ETSS.
Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll here. For more information, please refer to:
AP Guide (Non-SME Companies)
Declaration Guide (SME Companies)
Intake Information
| INTAKE 5 | TBC (9.00am – 6.00pm) | TBC |
|---|
Participants are required to take an assessment from 5.00pm – 6.00pm.
Additional Details
Certified Professional Business Manager (CPBM)
This programme is part of Certified Professional Business Manager. Participants who successfully complete 6 courses/modules with a minimum of 15 training days, from a list of qualifying programmes (terms and conditions apply) within 5 years will receive the Certified Professional Business Manager (CPBM). For example:
Please click here for CPBM details and list of qualifying programmes.
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